Plenty of iconic magazine and fashion shoots over the years have taken place at the 25,000-square-foot Smashbox Studios in Los Angeles—a Stuart Weitzman campaign shot by Mario Testino, for instance, and Annie Liebovitz's shoot with Reese Witherspoon, Amy Adams and Channing Tatum for Vanity Fair's Hollywood Issue last year. Now, Smashbox—the makeup brand named after the space—is making its first push into virtual reality with a video that takes folks behind the scenes at its headquarters. Created with L.A.-based agency Omelet, the three-minute clip shows a handful of the studios in the space and what goes into putting together a shoot. One scene, for example, shows a room called Flashbox that can be used to recreate a dozen different types of light. Ginny Chien, executive director of global digital and consumer marketing at Smashbox, said VR represents somewhat of a shift in the brand's video marketing over the past year after it invested in YouTubers and other influencer programs. "It's the perfect storytelling platform for us because we are the only brand born out of a photo studio—a real, functioning photo studio," Chien said. "We've seen over the years that people don't grasp that concept because competitor brands are latching on to being behind the scenes and knowing how to take good photos. We realized that people don't know that our history is authentic as this studio brand until they're here." In addition to posting the film on Facebook and YouTube... Continue reading at 'AdWeek'
[ AdWeek | 2016-09-01 00:00:00 UTC ]
News tagged with:
#sales forces
#ecommerce site
Since its launch 25 years ago, Amazon's reach has extended well beyond an online bookstore. And while it may seem obvious today, at the time Jeff Bezos was working to get his idea to the masses, many investors thought it would be no match for bookstore giants like Borders and Barnes and... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-07-08 10:53:45 UTC ]
More news stories like this | News stories tagged with:
#online bookstore
#obvious today
#investors thought
#bookstore giants
#institutional investors
#tom alberg
#big rival
#dominant figure
#book industry
#bookstore
Since its launch 25 years ago, Amazon's reach has extended well beyond an online bookstore. And while it may seem obvious today, at the time Jeff Bezos was working to get his idea to the masses, many investors thought it would be no match for bookstore giants like Borders and Barnes and... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-07-05 17:38:09 UTC ]
More news stories like this | News stories tagged with:
#online bookstore
#obvious today
#investors thought
#bookstore giants
#institutional investors
#tom alberg
#big rival
#dominant figure
#book industry
#bookstore
The New York Times invited Asian-American authors to choose photos from our archives and write short young-adult fiction inspired by them. Continue reading at The New York Times
[ The New York Times | 2019-06-28 17:18:37 UTC ]
More news stories like this | News stories tagged with:
#novelists
The Dayton Business Journal held its Downtown Dayton Summit June 13 at the Schuster Center. The event, which drew about 245 people, highlighted current redevelopment efforts underway; continued residential growth; and opportunities for future investment. Five panelists shared their thoughts and... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-06-19 17:22:07 UTC ]
More news stories like this |
Amanda Foster, who has also been in Rogue One and Harry Potter, hopes to shoot for England. Continue reading at BBC News
[ BBC News | 2019-06-13 08:48:58 UTC ]
More news stories like this | News stories tagged with:
#harry potter
Visitors to booth 926 will have a chance to welcome first-time exhibitor Little Grasshopper Books and to peruse the inaugural titles of this children’s imprint from West Side Publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-29 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#inaugural titles
If you look at images posted to Facebook by news organizations, you are far more likely to see men than women, according to a new study from Pew Research Center. Pew analyzed images posted (publicly) to the social network by 17 national news outlets between April 1 and June 30, 2018, using a... Continue reading at AdWeek
[ AdWeek | 2019-05-23 18:45:42 UTC ]
More news stories like this | News stories tagged with:
#news organizations
A new study of the images accompanying news stories posted publicly on Facebook by prominent American news media outlets finds Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-05-23 17:30:15 UTC ]
More news stories like this |
The Toronto Comic Arts Festival 2019, organized by an innovative partnership between the Toronto Public Library and Toronto’s The Beguiling comics store, was held May 11-12 at the Toronto Reference Library. PW was on hand to bring back images of the artists, publishers and fans at TCAF 2019. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-13 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#photo mania
The attorney representing the man accused of gunning down Nipsey Hussle said Friday he is withdrawing from the case, citing personal reasons. Chris Darden, a former prosecutor in the O.J. Simpson trial, announced the decision in a Facebook post Friday morning, noting that he and his children had... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#man accused
#nipsey hussle
Julia Green, the woman who founded Bath Spa’s Masters in Writing for Young People, says teaching students humility and perserverence is the key to the course’s recent success. Continue reading at The Bookseller
[ The Bookseller | 2019-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#recent success
Hampshire police investigate intimidation of Springwatch presenter and familyThe broadcaster and wildlife campaigner Chris Packham has revealed he and his family received death threats days after dead crows were strung up outside his home in an escalating row about shooting birds.He also... Continue reading at The Guardian
[ The Guardian | 2019-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ve received
A total of 580 bookstores participated in the fifth annual Independent Bookstore Day, hosting special events, author readings and parties. Here are some photos from the day from our PW team and other contributors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#author readings
#pw team
“Hellboy” has finally hit theaters, and one thing that’s clear before the box office receipts are even counted: This movie is hoping for a sequel. Based on the long-running comic book series created by Mike Mignola, “Hellboy” stars David Harbour as the titular half-demon, half-human who was... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mike mignola
Bumble this month launched its first foray into print and announced a new partnership with actress and entrepreneur Priyanka Chopra Jonas. The woman-first dating app now has a magazine, which the company is publishing with New York-based Hearst Magazines Corp. Fashion entrepreneur and model... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#print publishing
#latest foray
#dating app
The MoCCA Arts Festival, an annual show of Indie and self-published comics and graphic novels organized by the Society of Illustrators, attracted another impressive crowd to the Metropolitan West event space on West 46th Street where the event was held this past weekend April 6-7. 'Publishers... Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#photo mania
#self-published comics
#weekend show
Shane Claiborne and Michael Martin are on a 37-city book tour to discuss their book Beating Guns: Hope for People who are Weary of Violence while demonstrating how guns can be melted down and remade into gardening tools. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#photo essay
#michael martin
An official behind-the-scenes book of the record-breaking play "Harry Potter and the Cursed Child – Parts One and Two" will be published by Little, Brown. Continue reading at The Bookseller
[ The Bookseller | 2019-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#cursed child
#harry potter
NASA just released 168 pages of stunning images showing the planet's atmosphere, water, land, ice and snow from a satellite's perspective. For $53, you can buy a hardcover version of the book, simply titled Earth. Or you can accept the unavoidable tr... Continue reading at Engadget
[ Engadget | 2019-02-21 00:00:00 UTC ]
More news stories like this |
South Gate police were investigating an officer-involved shooting Tuesday morning, authorities said. The shooting happened in the 13500 block of Paramount Boulevard, the South Gate Police Department said in a Facebook post shortly after 9 a.m. One suspect was taken to a hospital with a gunshot... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-01-30 00:00:00 UTC ]
More news stories like this |