Plenty of iconic magazine and fashion shoots over the years have taken place at the 25,000-square-foot Smashbox Studios in Los Angeles—a Stuart Weitzman campaign shot by Mario Testino, for instance, and Annie Liebovitz's shoot with Reese Witherspoon, Amy Adams and Channing Tatum for Vanity Fair's Hollywood Issue last year. Now, Smashbox—the makeup brand named after the space—is making its first push into virtual reality with a video that takes folks behind the scenes at its headquarters. Created with L.A.-based agency Omelet, the three-minute clip shows a handful of the studios in the space and what goes into putting together a shoot. One scene, for example, shows a room called Flashbox that can be used to recreate a dozen different types of light. Ginny Chien, executive director of global digital and consumer marketing at Smashbox, said VR represents somewhat of a shift in the brand's video marketing over the past year after it invested in YouTubers and other influencer programs. "It's the perfect storytelling platform for us because we are the only brand born out of a photo studio—a real, functioning photo studio," Chien said. "We've seen over the years that people don't grasp that concept because competitor brands are latching on to being behind the scenes and knowing how to take good photos. We realized that people don't know that our history is authentic as this studio brand until they're here." In addition to posting the film on Facebook and YouTube... Continue reading at 'AdWeek'
[ AdWeek | 2016-09-01 00:00:00 UTC ]
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At the Frankfurt Book Fair's comics center, German publishers see growing interest from readers and are expanding into manga and manwha. The post Frankfurt: German Comic Book Scene Grows in Partnerships appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-10-20 12:38:10 UTC ]
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Frankfurt Book Fair attendees are celebrating their 25th anniversaries as exhibitors, stand openings, and reconnecting with friends. The post Frankfurt Anniversaries and Fair Photos from Wednesday appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-10-19 14:38:58 UTC ]
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The Brooklyn Book Festival was held on October 1 in and around Brooklyn Borough Hall with more than 200 authors and 200 vendors participating. Our editors captured the day in photos. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-03 04:00:00 UTC ]
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This first appeared in Lit Hub’s Craft of Writing newsletter—sign up here. The sext, even more than short stories or poems or novels, is the ultimate plea for a reader’s attention. Stakes are rarely so high. John Gardner’s fictive dream is never more delicate and alive than when it’s being... Continue reading at Literrary Hub
[ Literrary Hub | 2023-09-29 08:30:13 UTC ]
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A selection of photos recapture the 2023 American Christian Fiction Writers conference, which took place in St. Louis from August 24-27. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-13 04:00:00 UTC ]
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TikToker Jerrad Swearenjin approached Shawn Warner during a book signing because he looked ‘super defeated’A debut author struggling with sales became Amazon’s No 1 bestseller this week after a video of the writer at a quiet book signing went viral on TikTok.58-year-old Shawn Warner was sitting... Continue reading at The Guardian
[ The Guardian | 2023-07-07 13:47:16 UTC ]
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Two Vancouver photographers won Audubon Photography Awards this year — Liron Gertsman for his picture of preening pigeons, and Shane Kalyn for his shot of a lone puffin perched on a colourful cliff. Continue reading at CBC
[ CBC | 2023-06-21 21:14:32 UTC ]
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Lauren Groff, Keegan Michael Key, Sarah Jessica Parker, and more joined the U.S. Book Show on May 24 to discuss this year's most exciting forthcoming adult fiction and nonfiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-25 04:00:00 UTC ]
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A who's who of comics writers and graphic novelists—and a surprising number of hip hop legends—joined the U.S. Book Show on May 23 to discuss this year's most exciting forthcoming books in the comics format. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-24 04:00:00 UTC ]
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Some of them posed for photos – and before they knew it they had become the face of skin lightening, bad boyfriends, penis disorders and Canadian immigration. What’s it like when your image goes around the world?Stock images are everywhere, and you probably rarely notice them: on billboards and... Continue reading at The Guardian
[ The Guardian | 2023-04-08 09:00:18 UTC ]
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Meta's publishing arm for virtual reality games is now officially called Oculus Publishing. It's a completely different division from Oculus Studios, which is the company's label for first-party games. Oculus Publishing will instead support partner developers with conceptualization, funding,... Continue reading at Engadget
[ Engadget | 2023-03-23 08:01:38 UTC ]
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I thought having a book published would turn me into the confident, self-assured person I always knew I could be. I thought everyone but my enemies would be happy for me, and I would be, too. I thought I would become a morning person. So when my publication date finally came around, I was very […] Continue reading at Literrary Hub
[ Literrary Hub | 2023-03-13 08:54:19 UTC ]
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With air travel rebounding as pandemic restrictions ease, Toronto’s Pearson International Airport is busier than ever — but it’s been a rocky restart with flight delays and cancellations, long lines and lost luggage. CBC News gets an inside look... Continue reading at CBC
[ CBC | 2023-03-10 09:00:00 UTC ]
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I’m on my third round of author photos now, which is two too many. For the first, I commissioned the cheapest person I could find. My agent needed a headshot for the London Book Fair, and I didn’t have anything. The photographer came by my house when I was eight months pregnant. I hired her […] Continue reading at Literrary Hub
[ Literrary Hub | 2023-03-09 09:53:57 UTC ]
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Her store, Art Catalogues, specialized in books for and about museum and gallery exhibitions and became a gathering place for artists and bibliophiles. Continue reading at The New York Times
[ The New York Times | 2022-11-20 21:18:47 UTC ]
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Photos of a few events, gatherings, and exhibitions at the 2022 Frankfurt Book Fair, back in full swing with more than 90,000 trade visitors. The post Photos from the 2022 Frankfurt Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-10-24 16:01:40 UTC ]
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It should soon be much easier to access your iPhone's photo collection on a Windows-based PC. Microsoft is updating Windows 11 with the option to directly view iCloud photo libraries in the Photos app — you won't need your browser, just an iCloud app from Microsoft's store. So long as your... Continue reading at Engadget
[ Engadget | 2022-10-12 14:17:46 UTC ]
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Photographer Carell Augustus' book recasts classic Hollywood films with Black actors. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-10-04 21:56:02 UTC ]
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Held in person for the first time since 2019, the American Christian Fiction Writers (ACFW) 2022 conference brought over 300 authors, agents, publishers, and aspiring novelists together in St. Louis, Mo. from September 8-11. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-14 04:00:00 UTC ]
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