It was a big shock when Andre Kassu and Marcos Medeiros, leading executive creative directors at Brazil's renowned Almap BBDO agency, suddenly quit to do a startup with CP&B seven months ago in Sao Paulo. With a third partner, Vinicius Reis, they used the Fasano luxury hotel as a temporary headquarters until moving the now 12-person staff into a permanent office this week.They're already winning business. The creative duo's relationships and experience with Anheuser-Busch InBev beer brands at previous agencies helped land the new shop a coveted spot on the beer marketer's roster. The agency will launch Corona beer in Brazil, and also won a special projects account that will include global collaboration with A-B InBev. In addition, CP&B Brazil will launch a new Mondelez brand in Brazil, and will be the creative agency for two publications at Brazil's biggest magazine publisher Editora Abril.It's a busy time for Mr. Kassu and Mr. Medeiros, who have been a copywriter and art director team for more than seven years and are now partners and chief creative officers at MDC-owned CP&B Brazil. While Mr. Medeiros and Mr. Reis were moving into the Sao Paulo office this week, Mr. Kassu was on a whirlwind trip to New York and took a few minutes between getting his latest tattoo and speaking at Advertising Week to participate in this week's edition of "Six Things." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-10-04 00:00:00 UTC ]
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It's not a shocker that print ad revenue has fallen while the pile of dimes from digital advertising has been growing. Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-15 00:00:00 UTC ]
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It's been a time of expansion, and experimentation, HarperCollins CEO Brian Murray told a Frankfurt Book Fair audience, from the acquisition of Harlequin, to new strategies such as direct to consumer models, and subscription access. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-09 00:00:00 UTC ]
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Widbook, a young Brazilian digital writing and reading platform, makes a splash in India, the UK, the Philippines, and Pakistan. Founder Joseph Bregeiro will speak at the Frankfurt Book Fair's CONTEC conference. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-07 00:00:00 UTC ]
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As the publishing world gathers at the 2014 Frankfurt Book Fair, the book business sits on the brink of some major changes, with a wave of new services and devices poised to take digital publishing—and digital reading—to another level. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
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Brazil is the country of honor at the Göteborg Book Fair and a trio of Brazilian authors reflect on having had their work promoted overseas these past several years. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-30 00:00:00 UTC ]
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In the early 90s people balked at the idea of reading the news on a computer, yet if you looked at online services of the day (Compuserve and AOL), user demand would say otherwise. News was consistently among the top activity. Eventually that same demand drove Web 1.0 and by the time Web 2.0... Continue reading at Wired
[ Wired | 2014-09-17 00:00:00 UTC ]
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The Seattle giant has started selling print books in Brazil, demanding good metadata and creating better customer service. This move could raise the bar for the rest of the Brazilian book industry. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-08-28 00:00:00 UTC ]
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Lee says that 'as long as I am alive any book purporting to be with my cooperation is a falsehood,' while author Marja Mills tells the Monitor, 'Nelle Harper Lee and Alice F. Lee were aware I was writing this book.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-07-16 00:00:00 UTC ]
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A new competition to find the “next big thing” in children’s literature is being launched by the UK’s National Literary Trust and Bloomsbury Children’s Books. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-15 00:00:00 UTC ]
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Penguin Random House Merger with Santillana will force the Brazilian operation to choose whether to stay or leave the powerful DLD digital distribution platform. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-03-21 00:00:00 UTC ]
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Top executives from the Guardian, Time, USA Today, Atlantic Media's Quartz, the Onion and others took part in panel discussions with Digiday editors on a range of topics, such as applying established journalism techniques to the Web, embracing mobile, the rise of online video, and making... Continue reading at Digiday
[ Digiday | 2014-03-20 00:00:00 UTC ]
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Penguin Random House’s parent company Bertelsmann has launched an education technology fund... Continue reading at The Bookseller
[ The Bookseller | 2014-03-18 00:00:00 UTC ]
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Amazon began its retail life as an online book distributor, though it's something we rarely consider the company now -- unless you choose to count digital versions for Kindle and Kindle apps. However, a thriving market for textbooks exists and that has become a recent focus for the company --... Continue reading at Betanews
[ Betanews | 2014-03-18 00:00:00 UTC ]
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Samsung's clearly been listening to Venus in Furs a lot recently, which explains why it's gone a bit crazy on the faux-leather all of a sudden. After covering both the Galaxy Note 3, Galaxy Tab Pro and Chromebook 2 in the stuff, the company has now... Continue reading at Engadget
[ Engadget | 2014-03-08 00:00:00 UTC ]
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If you tweet, have a Facebook account or post photos on Instagram, then congratulations – you’re a publisher. Here is a guide to protecting yourself against legal action on social mediaPaul Farrell Continue reading at The Guardian
[ The Guardian | 2014-03-05 00:00:00 UTC ]
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Our definition of success has become narrow, boring, and limited. If we want young people to be creative and innovative, we need to reward them for it. The following is an excerpt from Smart People Should Build Things by Andrew Yang. Copyright 2014 Andrew Yang. Reprinted courtesy of Harper... Continue reading at Fast Company
[ Fast Company | 2014-02-24 00:00:00 UTC ]
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Author Bella Andre has struck a deal with Kobo that will give the e-bookseller exclusive rights to the French translation of some of her titles for a three month period. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-14 00:00:00 UTC ]
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An email to Brazilian publishers suggested that Barnes & Noble plans to start selling ebooks in Brazil soon, but B&N has yet to confirm. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-12 00:00:00 UTC ]
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After 13 months of using partners to sell Kindles in Brazil, Amazon is now offering direct sales. If they can do that, books are not likely far behind. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-12 00:00:00 UTC ]
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A few key take-aways from DBW 2014: teens aren't reading for fun, ebook sales grow overseas, Wall Street discounts publishing and Amazon is like modern art. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-17 00:00:00 UTC ]
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