It was a big shock when Andre Kassu and Marcos Medeiros, leading executive creative directors at Brazil's renowned Almap BBDO agency, suddenly quit to do a startup with CP&B seven months ago in Sao Paulo. With a third partner, Vinicius Reis, they used the Fasano luxury hotel as a temporary headquarters until moving the now 12-person staff into a permanent office this week.They're already winning business. The creative duo's relationships and experience with Anheuser-Busch InBev beer brands at previous agencies helped land the new shop a coveted spot on the beer marketer's roster. The agency will launch Corona beer in Brazil, and also won a special projects account that will include global collaboration with A-B InBev. In addition, CP&B Brazil will launch a new Mondelez brand in Brazil, and will be the creative agency for two publications at Brazil's biggest magazine publisher Editora Abril.It's a busy time for Mr. Kassu and Mr. Medeiros, who have been a copywriter and art director team for more than seven years and are now partners and chief creative officers at MDC-owned CP&B Brazil. While Mr. Medeiros and Mr. Reis were moving into the Sao Paulo office this week, Mr. Kassu was on a whirlwind trip to New York and took a few minutes between getting his latest tattoo and speaking at Advertising Week to participate in this week's edition of "Six Things." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-10-04 00:00:00 UTC ]
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The Frankfurt Book Fair has confirmed it plans for expansion in Brazil, with a series of CONTEC... Continue reading at The Bookseller
[ The Bookseller | 2014-01-16 00:00:00 UTC ]
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Web privacy tips, vanilla pollination, robot law, big book data, and the children of a Moscow garbage dump. Continue reading at The Atlantic
[ The Atlantic | 2014-01-14 00:00:00 UTC ]
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Kurt Vonnegut worked at a car dealer after publishing his first novel, and Philip Glass worked as a plumber while crafting his music. So while you may be itching to ditch your 9 to 5, take a lesson from these legendary creatives and pursue your passions while still collecting a pay check.No... Continue reading at Fast Company
[ Fast Company | 2013-12-06 00:00:00 UTC ]
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We interview São Paulo-based literary agent Pasi Loman who specializes in selling book rights between Brazilian and Scandinavian publishers. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-12-06 00:00:00 UTC ]
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#scandinavian publishers
André Schiffrin died in Paris on Sunday of pancreatic cancer. In Schiffrin's nearly three decades at Pantheon Books, he worked with writers Jean-Paul Sartre, Marguerite Duras and Gunter Grass.When André Schiffrin ¿ who died in Paris on Sunday of pancreatic cancer at age 78 ¿ was fired in 1990 as... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-12-02 00:00:00 UTC ]
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Credit card security firm Jumio has looked into how we're all using our smartphones and tablets to shop.Jumio, a young firm backed by Facebook billionaire Eduardo Saverin, has just published research on how consumers are using their mobile devices to pay for things. Among the data are two key... Continue reading at Fast Company
[ Fast Company | 2013-11-27 00:00:00 UTC ]
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Maurice Sendak's 1963 children's classic 'Where the Wild Things Are' still tops polls as a favorite picture book and was adapted into a film in 2009. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-11-22 00:00:00 UTC ]
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Maurice Sendak's 1963 children's classic 'Where the Wild Things Are' still tops polls as a favorite picture book and was adapted into a film in 2009. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-11-22 00:00:00 UTC ]
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Last fall, Timothy O’Connell, an editor at Vintage, noticed a starred PW review of The Natural Order of Things by Kevin P. Keating. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-16 00:00:00 UTC ]
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The media-industrial complex loves nothing so much as an anniversary -- especially a grim anniversary. Considering that the assassination of President John F. Kennedy is an event that not only radically transformed our nation but the media itself, it's no surprise that the 50th anniversary of... Continue reading at Advertising Age
[ Advertising Age | 2013-11-12 00:00:00 UTC ]
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To compete against the Kindle, Barnes & Noble is going back to its roots, leveraging decades of bookseller expertise to make its Nook e–reader feel more like a paper book. Released Wednesday, the new Nook Simple Touch GlowLight features a brighter, sharper display; lighter body; improved... Continue reading at Fast Company
[ Fast Company | 2013-10-30 00:00:00 UTC ]
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The Atlantic wants you to stop talking about the Scientology native ad imbroglio. Like, really, get over it. "It's been 10 months now and it's still being brought up," Scott Havens, president of the Atlantic, said at the Digiday Publishing Summit in Miami this week. The post The Atlantic: Can We... Continue reading at Digiday
[ Digiday | 2013-10-22 00:00:00 UTC ]
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In the Oct. 21 issue of Advertising Age, you'll find the closely watched annual Magazine A-List, which honors 10 glossies that are doing really, really well. I'm part of the editorial team that, each summer and fall, works on the list (which involves a lot of in-depth research and... Continue reading at Advertising Age
[ Advertising Age | 2013-10-22 00:00:00 UTC ]
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PEN Center USA's 23rd annual literary awards festival went off without a hitch on Monday night -- except for the fact that its lifetime achievement award winner, Joan Didion, was not in attendance.PEN Center USA's 23rd annual literary awards festival went off without a hitch at the Beverly Hills... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-10-16 00:00:00 UTC ]
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In case you slept through this weekend and missed it, here are the 10 biggest comic book stories from 2013's New York Comic Con. Continue reading at Wired
[ Wired | 2013-10-15 00:00:00 UTC ]
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On the first day of the 2013 Frankfurt Book Fair, the Publishing Perspectives video team interviewed agents, publishers and organizers about their expectations for the near future of the industry. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-10 00:00:00 UTC ]
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In 2012, global ebook retailers descended on Brazil. This year, the big story is about education and the shift to digital books in schools. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-08 00:00:00 UTC ]
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Paulo Coelho cancelled his Frankfurt Book Fair appearances as an act of political theater, rather than support for genre writers, as he claims. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-04 00:00:00 UTC ]
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Prior to the Frankfurt Book Fair, the German Book Office in New York hosted a party celebrating Brazil as this year's Guest of Honor Country. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-27 00:00:00 UTC ]
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'Eat, Pray, Love' author Elizabeth Gilbert plunges into historical fiction with a creative passion in the novel 'The Signature of All Things.'With a charming, flawed heroine straight out of Jane Austen, a Dickensian rags-to-riches story and thwarted romances that hark back to the Brontës,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-09-26 00:00:00 UTC ]
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