It was a big shock when Andre Kassu and Marcos Medeiros, leading executive creative directors at Brazil's renowned Almap BBDO agency, suddenly quit to do a startup with CP&B seven months ago in Sao Paulo. With a third partner, Vinicius Reis, they used the Fasano luxury hotel as a temporary headquarters until moving the now 12-person staff into a permanent office this week.They're already winning business. The creative duo's relationships and experience with Anheuser-Busch InBev beer brands at previous agencies helped land the new shop a coveted spot on the beer marketer's roster. The agency will launch Corona beer in Brazil, and also won a special projects account that will include global collaboration with A-B InBev. In addition, CP&B Brazil will launch a new Mondelez brand in Brazil, and will be the creative agency for two publications at Brazil's biggest magazine publisher Editora Abril.It's a busy time for Mr. Kassu and Mr. Medeiros, who have been a copywriter and art director team for more than seven years and are now partners and chief creative officers at MDC-owned CP&B Brazil. While Mr. Medeiros and Mr. Reis were moving into the Sao Paulo office this week, Mr. Kassu was on a whirlwind trip to New York and took a few minutes between getting his latest tattoo and speaking at Advertising Week to participate in this week's edition of "Six Things." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-10-04 00:00:00 UTC ]
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Amid falling book production, sagging sales, low readership, and higher book prices, one of Brazil's key publishing events opens next week, the industry looking for ways forward. The post São Paulo’s Book Fair: Brazil’s Bid for Hope in a Tough Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-08-19 00:00:00 UTC ]
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Two days after Facebook came out with its first major crackdown on ad blocking, popular app AdBlock Plus says the social network's ads can still be wiped out. On Tuesday, Facebook said it was reworking its software that loads ads so blockers can't remove sponsored posts or videos. Today,... Continue reading at AdWeek
[ AdWeek | 2016-08-12 00:00:00 UTC ]
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With economic shrinkage forecast to continue, Brazil's publishing industry battles educational and distribution challenges: 'We've had to reinvent ourselves,' says a key player in the book business. The post ‘Expand the Number of Readers’: Brazil’s Miriam Gabbai appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-07-29 00:00:00 UTC ]
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Many famous names – from Dawn French to, more recently, Ronnie O’Sullivan – have turned their hand to fiction, a move that has a mixed legacyWhat does a person do when they find they have become a successful consumer brand? Assuming you embrace this appalling fate, you’ll want to put your name... Continue reading at The Guardian
[ The Guardian | 2016-07-14 00:00:00 UTC ]
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At first glance, the new memoir I'm Your Biggest Fan: Awkward Encounters and Assorted Misadventures in Celebrity Journalism just looks like a breezy collection of stories about Hollywood stars from People magazine executive editor Kate Coyne. Continue reading at Stuff
[ Stuff | 2016-07-07 00:00:00 UTC ]
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NPR is producing several live Facebook videos per day. It has a team of 12 overseeing the effort, with some working full-time on Facebook Live. Since going “all out” in May, the publisher has confirmed a few key things: have a real reason to go live; there is an appetite for news and explainer... Continue reading at Digiday
[ Digiday | 2016-07-07 00:00:00 UTC ]
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Feel-good publisher Little Things has built an audience of 50 million users a month thanks to Facebook -- and it's profitable. CEO Joe Speiser joined the Digiday Podcast to discuss how the publisher grew out of its roots as a pet-food retailer, why he's not too worried about being overly reliant... Continue reading at Digiday
[ Digiday | 2016-05-13 00:00:00 UTC ]
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Thomas Mullen has been playing with genres for a long time. He has mixed historical fiction with magical realism, played with the spy novel, and is now mixing a police procedural with a fact-based piece of historical fiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-12 00:00:00 UTC ]
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New book from Sir Brian Vickers claims the revisionist movement that believes the Bard shortened the text himself is mistakenAs the world celebrates the 400th anniversary of his death, battle lines are quietly being drawn in the world of Shakespeare scholarship over the text of King Lear.The... Continue reading at The Guardian
[ The Guardian | 2016-05-02 00:00:00 UTC ]
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Viking has acquired All the Good Things: a "major" debut novel by Clare Sita Fisher. Continue reading at The Bookseller
[ The Bookseller | 2016-04-08 00:00:00 UTC ]
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By weighing in on the Great Bat Flip Controversy, Mike Trout and Bryce Harper fundamentally changed one of the most heated arguments in sports. Trout said he would not flip his bat after hitting home runs, placing himself on the opposite end of the ideological spectrum from Harper, the reigning... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-03-19 00:00:00 UTC ]
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With funding from the National Library of Brazil, a small publisher announces more titles in its series of books on Brazilian culture and issues. The post Series of Brazil Books Expanded by New London Librarium appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-15 00:00:00 UTC ]
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In the first of a new series, Nick Barreto, co-founder of new digital publisher Canelo, shares five things inspiring him to think and work differently right now. Continue reading at The Bookseller
[ The Bookseller | 2016-02-10 00:00:00 UTC ]
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The desire to scale up and reach millennial readers drove many high-profile publishing deals in 2015. Here are five takeaways from all the activity. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-18 00:00:00 UTC ]
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"Fools ignore complexity. Pragmatists suffer it. Some can avoid it. Geniuses remove it," wrote renowned computer scientist Alan Perlis. Anyone who has examined the landscape of the advertising technology industry can appreciate this sentiment. While the computer scientists who create the code we... Continue reading at Advertising Age
[ Advertising Age | 2015-12-10 00:00:00 UTC ]
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Disagreement between business partners leads to the sudden closure of Brazilian publishing house Cosac Naify and an uncertain future for 1,600 titles. The post Brazil’s Prestige Publisher Cosac Naify to Close appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-12-03 00:00:00 UTC ]
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We love the Surface Book. We love the Surface Pro 4. But what we haven’t told you yet is the question many of you are asking: Which one is better? And the answer is: the other one. For the last week, we’ve tossed the question back and forth: which one do you like? Why? We both agree that the... Continue reading at PC World
[ PC World | 2015-10-23 00:00:00 UTC ]
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At the Rio Book Fair, agent Liana Suppressa finds the Brazilian rights market has cooled, but there are still opportunities to sell YA, children's books and bestsellers. The post Brazil’s Book Rights Market Has Cooled, But Opportunities Persist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-08 00:00:00 UTC ]
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Cutting jobs and resources is US publishing giant Gannett’s only tactic with its UK titles. Contrast that with Buzzfeed …Richard Walker, the Sunday Herald editor in Glasgow, and his Newsquest colleague Tony Carlin, editor of the Evening Times there, have both opted to take voluntary redundancy.... Continue reading at The Guardian
[ The Guardian | 2015-09-27 00:00:00 UTC ]
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Amazing! Can’t explain it. “We were one order short of reaching our monthly goal and received a huge, profitable order ‘out of the blue’ without ever making a sales call.” “I saw a business book protruding from a bookstore shelf, bought it, returned to my office, and then saw a copy of it on my... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2015-09-12 00:00:00 UTC ]
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