It was a big shock when Andre Kassu and Marcos Medeiros, leading executive creative directors at Brazil's renowned Almap BBDO agency, suddenly quit to do a startup with CP&B seven months ago in Sao Paulo. With a third partner, Vinicius Reis, they used the Fasano luxury hotel as a temporary headquarters until moving the now 12-person staff into a permanent office this week.They're already winning business. The creative duo's relationships and experience with Anheuser-Busch InBev beer brands at previous agencies helped land the new shop a coveted spot on the beer marketer's roster. The agency will launch Corona beer in Brazil, and also won a special projects account that will include global collaboration with A-B InBev. In addition, CP&B Brazil will launch a new Mondelez brand in Brazil, and will be the creative agency for two publications at Brazil's biggest magazine publisher Editora Abril.It's a busy time for Mr. Kassu and Mr. Medeiros, who have been a copywriter and art director team for more than seven years and are now partners and chief creative officers at MDC-owned CP&B Brazil. While Mr. Medeiros and Mr. Reis were moving into the Sao Paulo office this week, Mr. Kassu was on a whirlwind trip to New York and took a few minutes between getting his latest tattoo and speaking at Advertising Week to participate in this week's edition of "Six Things." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-10-04 00:00:00 UTC ]
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Amazon closed a deal in Brazil with Bookstore chain Livraria da Vila to sell Kindles through the remainder of 2012 until January 2013. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-19 00:00:00 UTC ]
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In the rush to market in Brazil, three international ebook sellers staked their claim on the same day. Why? The reasons are clear, but perhaps a bit ephemeral. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-07 00:00:00 UTC ]
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Through exclusive interviews with Amazon's David Naggar, author Paolo Coelho, and others, we get behind the scenes of Amazon's Kindle Store launch in Brazil this week. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-07 00:00:00 UTC ]
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Through the magic of pure coincidence (or not), Amazon and Google have spontaneously started offering ebooks in the land of Brazil. In addition, Amazon has also introduced its Kindle e-reader to the region (available over "the next few weeks") for the equivalent of $145. The Next Web notes that... Continue reading at Engadget
[ Engadget | 2012-12-06 00:00:00 UTC ]
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Newspaper publishers struggle to successfully monetize their online content, and they are not getting any help from journalism schools, despite the fact that these are the very institutions preparing young people to enter the shrinking field and the ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-11-26 00:00:00 UTC ]
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#journalism schools
This week's issue of PublishNews Brazil features an interview with Penguin CEO John Makinson, an overview of Brazil's ebook market, and Saraiva's latest sales numbers. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-05 00:00:00 UTC ]
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Kobo's CEO discusses Brazil, the world, and how POD will be added to the Writing Life platform. Also, our tart critique of Apple's new "Brazilian" iBookstore. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-10-25 00:00:00 UTC ]
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Amazon is said to be negotiating to acquire Saraiva, Brazil's dominant bookseller, with 102 stores. Is it realistic? We break down the facts and scenarios. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-10-19 00:00:00 UTC ]
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Earlier this week, Random House shelled out more than $3.5 million for Lena Dunham’s first book, Not That Kind of Girl. She has an amazing résumé for anyone, let alone a 26-year-old, having directed two feature films and scored four Emmy nominations for her TV show, HBO’s Girls. But what makes... Continue reading at Slate
[ Slate | 2012-10-12 00:00:00 UTC ]
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The world's most famous playwright was a media theorist, says the co-creator of a new "Tempest" app for iPad, Notre Dame professor Elliott Visconsi. Here he explains how you re-create the bard for the iOS age.Today the lofty Times Literary Supplement--“the leading international forum for... Continue reading at Fast Company
[ Fast Company | 2012-07-20 00:00:00 UTC ]
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American writer and illustrator Maurice Sendak, author of the classic children's book Where the Wild Things Are, has died at the age of 83. Continue reading at Stuff
[ Stuff | 2012-05-09 00:00:00 UTC ]
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The enduringly popular children's book illustrator and writer radically changed the genre with tales of outsized monsters and frolicsome humor that tapped into the fears of childhood. He also collaborated on numerous operas, films and TV programs.Maurice Sendak, the children's book illustrator... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-05-08 00:00:00 UTC ]
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Maurice Sendak wrote and illustrated the acclaimed 'Where The Wild Things Are,' along with other children's books. He passed away early Tuesday in Connecticut. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-05-08 00:00:00 UTC ]
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Amazon's gearing up a Brazilian launch for the Kindle this summer. Their strategy? Sell their product for far cheaper than the local competition, take a hit in import duties, and watch the profits roll in.The Amazon Kindle is an ubiquitous piece of tech in the United States, Canada, and Europe.... Continue reading at Fast Company
[ Fast Company | 2012-02-25 00:00:00 UTC ]
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Picador has acquired a debut novel, Ten Things I’ve Learnt About Love, after editorial... Continue reading at The Bookseller
[ The Bookseller | 2012-02-15 00:00:00 UTC ]
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Amazon has hired Mauro Widman as Kindle "vendor manager" in Brazil, to prepare for a... Continue reading at The Bookseller
[ The Bookseller | 2012-01-16 00:00:00 UTC ]
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Matthew White, a self-described atrocitologist, at the African Burial Ground National Monument in Lower Manhattan. Continue reading at The New York Times
[ The New York Times | 2011-11-08 00:00:00 UTC ]
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#horrible things
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I hate them. Its like making believe theres another kind of sex. There isnt another kind of sex. There isnt another kind of book! A book is a book is a book. Maurice Sendak, to Guardian reporter Emma Brockes, about how much he hates ebooks Continue reading at AllThingsD
[ AllThingsD | 2011-10-07 00:00:00 UTC ]
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#kindle version
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When you deal with a lot of people, along with the brilliant stuff comes very dumb stuff as well. Inexperienced voices should be forgiven but when the big and powerful make appalling statements you have to ask yourself how they ever got their jobs.Here are some of the ones that have left me most... Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
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Creative consultant JC Suares shares some of the biggest headscratchers he's heard from editors, publishers and designers. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-02 00:00:00 UTC ]
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