Should Media Companies Fear Facebook Live and Instant Articles or Embrace Them?

Of the many talking points Tuesday at Facebook's F8 conference, two stood out because of their potential ramifications: the full rollout of Instant Articles and Facebook Live opening up to developers. We did a quick poll of tech players to gain insight into whether media companies should fear the two features. Here's what they told us: Instant Articles The program lets publishers post whole text stories and other multimedia content directly to the news feed while selling ads against them, though it threatens to siphon traffic from their proprietary websites. Is Facebook, with the initiative, being a friend to publishers or a foe?  "Facebook Instant Articles is neither an ally nor a threat since the war is already over, and Facebook won," said Sean Cullen, evp product and technology at Fluent. "Publishers have no choice but to adopt Instant Articles in order to maintain their existing traffic levels and many will have no choice but to buy advertising from Facebook to grow." Yaniv Makover, CEO of content marketing vendor Keywee, said, "Facebook is a long-term gain for publishers that provide long-term value. However, publishers looking for a quick fix will be discouraged. Some publishers might think Facebook has overly onerous user-experience guidelines that favor quality content over content whose chief purpose is to go viral." There are, of course, other viable platforms for publishers to push their content including Twitter, Snapchat, Google AMP and Apple News,... Continue reading at 'AdWeek'

[ AdWeek | 2016-04-13 00:00:00 UTC ]
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Ozy Media shuts down in wake of founder Carlos Watson's arrest on fraud charges

It's the second time in about 16 months that the Mountain View digital media company said it would shut down. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2023-03-02 23:25:40 UTC ]
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Researchers are using sound-waves and holograms to instantly mold tiny 3D shapes

The idea of growing organs or tissues for medical use still sounds like science fiction — and indeed, it's an incredibly difficult thing to do. 3D-printing technology has shown some promise in the field of biofabrication, but the process is too slow, and often damages the tissue it's working... Continue reading at Engadget

[ Engadget | 2023-03-02 21:40:40 UTC ]
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Untangling the Wolf: Erica Berry on Fairytales, Fear, and Dismantling Narratives

I met Erica Berry at the Monson Arts Residency in 2019. From the outset, it was clear Berry was not only a kind, loving person, but also a person of great thought-fullness. I have enjoyed reading her work ever since and was thrilled to hear her debut book was on the way. Wolfish: Wolf, Self, […] Continue reading at Literrary Hub

[ Literrary Hub | 2023-02-22 09:52:37 UTC ]
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Bologna Book Fair Names Cross Media Award Winners

A Hungarian book-to-animated-film project and a Canadian online platform for kids take Bologna's top Cross Media Award honors. The post Bologna Book Fair Names Cross Media Award Winners appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-16 14:17:21 UTC ]
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Audiobook Narrators Fear Apple Used Their Voices to Train AI

After a backlash, Spotify paused an arrangement that allowed Apple to train machine learning models on some audiobook files. Continue reading at Wired

[ Wired | 2023-02-14 16:03:54 UTC ]
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Women still vastly underrepresented in Australian media, report says

Study from Women in Media finds men still dominate newsrooms and gender parity will not be achieved for at least a decadeFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastWomen in media are still vastly... Continue reading at The Guardian

[ The Guardian | 2023-02-13 01:49:08 UTC ]
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Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2023

Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday

[ Digiday | 2023-02-10 05:01:00 UTC ]
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How America Came to Enthusiastically Embrace Sushi

Strictly speaking, “sushi” refers not to the raw fish, but rather to the rice seasoned with vinegar, salt, and a bit of sugar. The concept of sushi came from China, where a 4th-century cookbook mentions salted fish being placed in cooked rice to undergo a fermentation process that helped... Continue reading at Literrary Hub

[ Literrary Hub | 2023-02-08 09:52:05 UTC ]
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WNDB Opens Applications for Books Save Lives Grants

Through its Books Save Lives Grants, We Need Diverse Books will provide up to $10,000 in diverse titles to school libraries, prioritizing schools in districts facing book bans. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-08 05:00:00 UTC ]
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'CrossfireX' and 'Knockout City' join the list of live service games shutting down soon

It's a rough time for fans of several live service games, which are titles designed to be constantly updated for a long time. A bunch are shutting down in the near future, and CrossfireX and Knockout City are among the latest to join the list.CrossfireX is an Xbox console version of the... Continue reading at Engadget

[ Engadget | 2023-02-03 20:24:59 UTC ]
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Netflix reveals first poster for live-action 'One Piece' coming this year

Netflix's 'One Piece' is based on the popular manga series of the same name by Eiichiro Oda, who is also an executive producer of the show. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-01-30 17:14:27 UTC ]
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Prince Harry: I left out details as I feared family would not forgive me

Duke of Sussex tells Telegraph that he has enough material for another memoir and his original draft was twice as longPrince Harry says he has enough material to write another memoir and chose not to publish some details as he was concerned his father and brother would never forgive him if they... Continue reading at The Guardian

[ The Guardian | 2023-01-13 23:56:18 UTC ]
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Media Agencies Call on Marketers to Change Their Digital Strategies

Most senior media agency professionals want their clients to invest in emerging media and explore new digital channels this year. With global advertising spend forecast to slow this year from record levels of spend and the rising cost of digital media spend, marketers will be scrutinizing where... Continue reading at AdWeek

[ AdWeek | 2023-01-11 13:54:14 UTC ]
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Media chiefs predict quick industry recovery from recession

The commercial chiefs of ITV, Hearst and Spotify say the industry is more resilient to economic shocks than in previous downturns. Continue reading at Media Week

[ Media Week | 2023-01-09 10:49:09 UTC ]
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Living in an Unfolding Apocalyptic Reality with Emmanuel Vaughan-Lee, Emergence Magazine Founder

Emergence Magazine is an online publication with annual print edition exploring the threads connecting ecology, culture, and spirituality. As we experience the desecration of our lands and waters, the extinguishing of species, and a loss of sacred connection to the Earth, we look to emerging... Continue reading at Literrary Hub

[ Literrary Hub | 2023-01-09 09:50:53 UTC ]
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A Publishing Group Grows on Facebook

At the start of the pandemic, several publishing professionals from around the world launched a Facebook group called Publishers Without Borders to stay connected to the broader global publishing community during lockdown. Today, the group has grown to 4,800 members and become a hub for... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-06 05:00:00 UTC ]
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A Publishing Group Grows on Facebook

At the start of the pandemic, several publishing professionals from around the world launched a Facebook group called Publishers Without Borders to stay connected to the broader global publishing community during lockdown. Today, the group has grown to 4,800 members and become a hub for... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-06 05:00:00 UTC ]
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The 2023 Digiday Publishing Summit Preview: How publisher needs and programmatic trends are shaping revenue, data and media

Presented by Rise Join a panel led by editor-in-chief Jim Cooper as Digiday and Rise kick off 2023 with a special preview of the upcoming Digiday Publishing Summit. As our editors prepare to put a lens on revenue, data and editorial strategies at the Vail summit this March, RSVP to save your... Continue reading at Digiday

[ Digiday | 2023-01-05 15:47:27 UTC ]
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UTA Buys Fletcher & Company

The Hollywood talent agency is further expanding its presence in book publishing with the acquisition of the independent literary agency Fletcher & Co. After buying U.K.-based agency Curtis Brown in June 2022, the acquisition will see UTA add 12 full-time staffers to its publishing division. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-04 05:00:00 UTC ]
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12 Sci-Fi Stories to Help Make Sense of the Climate, Risk, and Our Digital Lives

Don’t miss these short stories featuring firefighting drones, lab-grown mammals, long-buried fan fiction, and much more. Continue reading at Slate

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