Should Media Companies Fear Facebook Live and Instant Articles or Embrace Them?

Of the many talking points Tuesday at Facebook's F8 conference, two stood out because of their potential ramifications: the full rollout of Instant Articles and Facebook Live opening up to developers. We did a quick poll of tech players to gain insight into whether media companies should fear the two features. Here's what they told us: Instant Articles The program lets publishers post whole text stories and other multimedia content directly to the news feed while selling ads against them, though it threatens to siphon traffic from their proprietary websites. Is Facebook, with the initiative, being a friend to publishers or a foe?  "Facebook Instant Articles is neither an ally nor a threat since the war is already over, and Facebook won," said Sean Cullen, evp product and technology at Fluent. "Publishers have no choice but to adopt Instant Articles in order to maintain their existing traffic levels and many will have no choice but to buy advertising from Facebook to grow." Yaniv Makover, CEO of content marketing vendor Keywee, said, "Facebook is a long-term gain for publishers that provide long-term value. However, publishers looking for a quick fix will be discouraged. Some publishers might think Facebook has overly onerous user-experience guidelines that favor quality content over content whose chief purpose is to go viral." There are, of course, other viable platforms for publishers to push their content including Twitter, Snapchat, Google AMP and Apple News,... Continue reading at 'AdWeek'

[ AdWeek | 2016-04-13 00:00:00 UTC ]
News tagged with: #monetization opportunities #online video #user base #watching closely

Other Publishing stories related to: 'Should Media Companies Fear Facebook Live and Instant Articles or Embrace Them?'


Vice Media close to deal for sale out of bankruptcy

Rescue deal for publisher would wipe out existing shareholders, including James MurdochHow Vice and BuzzFeed fell to earthVice Media is nearing a deal to be bought out of bankruptcy by senior lenders in a process that will wipe out existing shareholders including James Murdoch.The Wall Street... Continue reading at The Guardian

[ The Guardian | 2023-05-05 16:21:38 UTC ]
More news stories like this | News stories tagged with: #tv company #news publisher


New Leaf Literary & Media Evolves Team to Meet Changing Industry Demands

The New York City-based literary agency announced three new director-level promotions among several new hires and staff changes across the agency. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-04 04:00:00 UTC ]
More news stories like this | News stories tagged with: #literary agency


Vice Media reportedly headed for bankruptcy

Plan comes amid waves of media layoffs and closures, including shuttering of BuzzFeed NewsVice, the global news publisher and TV company that was once valued at nearly $6bn (£5bn), is reportedly close to filing for bankruptcy.The company, whose assets include Vice News, Motherboard, Refinery29... Continue reading at The Guardian

[ The Guardian | 2023-05-02 14:10:53 UTC ]
More news stories like this | News stories tagged with: #tv company #media layoffs #vice tv #sale talks #$6bn 5bn #news publisher


Jenny Odell on Timing Our Lives in Rhythm With the Earth

Emergence Magazine is an online publication with annual print edition exploring the threads connecting ecology, culture, and spirituality. As we experience the desecration of our lands and waters, the extinguishing of species, and a loss of sacred connection to the Earth, we look to emerging... Continue reading at Literrary Hub

[ Literrary Hub | 2023-05-01 08:52:55 UTC ]
More news stories like this | News stories tagged with: #emerging stories #jenny odell #emergence magazine #online publication #sacred connection #narrated essays


How the gun industry’s ‘quick and fearful’ reaction to Columbine foreshadowed its turn to extremism

In this excerpt from ‘Gunflight,’ Ryan Busse, a former firearms exec turned gun-safety activist, explores the industry’s response to America’s first high-profile school shooting, and the shift to today’s radicalized gun landscape. Ryan Busse is a former firearms executive who spent 25 years at... Continue reading at Fast Company

[ Fast Company | 2023-04-26 05:00:00 UTC ]
More news stories like this | News stories tagged with: #ryan busse #joe biden #presidential campaign


Facebook Made BuzzFeed, Then Killed It

The digital publisher grew fat off the back of Facebook’s fickle algorithm. Battered and bruised, it’s now going back to where it all began. Continue reading at Wired

[ Wired | 2023-04-24 11:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publisher


Fears grow for Taiwan book publisher believed held in China

Reported detention of Li Yanhe has echoes of 2015 disappearances of five Hong Kong booksellersConcerns are mounting for a Taiwan-based book publisher believed to have been detained in China, in a case that has echoed the disappearances in 2015 of five Hong Kong booksellers.Li Yanhe, also known... Continue reading at The Guardian

[ The Guardian | 2023-04-24 10:09:18 UTC ]
More news stories like this | News stories tagged with: #li yanhe #visit relatives #book publisher


Nick Johnson, influential digital media ad leader, dies at 55

Ad world shares memories about Johnson's legacy from the early online publishing world to the creator economy. Continue reading at Advertising Age

[ Advertising Age | 2023-04-20 18:45:34 UTC ]
More news stories like this | News stories tagged with: #creator economy #online publishing #digital media


Live from New York: Curtis Sittenfeld on Dating Up, Writing Funny, and How SNL and the Iowa Writers’ Workshop Are Alike

Bestselling author Curtis Sittenfeld joins co-hosts V.V. Ganeshananthan and Whitney Terrell to discuss her new novel, Romantic Comedy, which begins behind the scenes at a television show similar to Saturday Night Live, where a female comedy writer is gobsmacked that her schlubby straight male... Continue reading at Literrary Hub

[ Literrary Hub | 2023-04-20 08:53:29 UTC ]
More news stories like this | News stories tagged with: #curtis sittenfeld #iowa writers #whitney terrell #romantic comedy #bestselling author


ComiXology Veterans David Steinberger and Chip Mosher Launch Comic Book Publishing Company

DSTLRY will focus on premium comics and collectibles with a resellable digital marketplace that "redefines" the creator-owned business structure. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #comic book


Betr ‘crossed the line’ with illegal ads in News Corp media encouraging gambling, regulator says

Company denies breaking the law but agrees to pay $210,000 penalty imposed by Liquor & Gaming NSWFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastThe News Corp-backed wagering company Betr has been fined a... Continue reading at The Guardian

[ The Guardian | 2023-04-14 02:39:52 UTC ]
More news stories like this | News stories tagged with: #free morning #latest updatesget #free app #guardian australia #news corp


How advertisers are addressing media wastage

Nicholas Greco, senior vice president, U.S. sales, Channel Factory The digital advertising industry is increasingly scrutinizing media wastage, and recent numbers highlight the extent of the issue. Next&Co’s annual Digital Media Wastage report revealed that $5.6 billion of digital ad spend... Continue reading at Digiday

[ Digiday | 2023-04-07 15:17:55 UTC ]
More news stories like this | News stories tagged with: #digital media


A Leningrad Underworld: Polina Barskova’s Living Pictures, by Sibelan Forrester

A Leningrad Underworld: Polina Barskova’s Living Pictures, by Sibelan Forrester Book Reviews [email protected] Mon, 03/27/2023 - 16:33 Photo by Wilhelm Gunkel / Unsplash What is the role of the past in our psychic universe? What happens to us if... Continue reading at World Literature Today

[ World Literature Today | 2023-03-27 21:33:19 UTC ]
More news stories like this | News stories tagged with: #book published


School Reports: Essence biggest faller among top 10 media shops in Nielsen table

WPP outfit merged with the UK's biggest media agency Mediacom earlier this year. Continue reading at Media Week

[ Media Week | 2023-03-26 21:50:25 UTC ]
More news stories like this | News stories tagged with: #nielsen


The best live TV streaming services in 2023

Streaming promised us a world without cable contracts and the satisfaction of only paying for what we actually wanted to watch. But at what cost? Cutting the cord typically means you don’t get to watch local channels, live sports or certain “cable only” networks. If you want to get back some of... Continue reading at Engadget

[ Engadget | 2023-03-21 13:30:00 UTC ]
More news stories like this | News stories tagged with: #biggest caveat #minimalist design #nielsen


The Morning After: TikTok's parent company reportedly under FBI investigation

In December, ByteDance confirmed it fired four employees who used TikTok to spy on the locations of two journalists. Now, Forbes reports the FBI and the Department of Justice have been investigating the incident. This investigation couldn’t come at a worse time, as ByteDance faces mounting... Continue reading at Engadget

[ Engadget | 2023-03-17 11:30:10 UTC ]
More news stories like this | News stories tagged with: #steam deck #march 23rd #battery life #kindle


Bloomberg Media Fills Chief Revenue Officer Role, Accelerating Ad Revenue Growth

The business news publisher Bloomberg Media has hired digital media executive Christine Cook as its first chief revenue officer, Adweek can exclusively report. The publisher had previously hired Keith A. Grossman, who left in 2019, as global chief revenue officer. Before him, Paul Caine held the... Continue reading at AdWeek

[ AdWeek | 2023-03-17 11:28:40 UTC ]
More news stories like this | News stories tagged with: #digital media #news publisher


Netflix making live-action 'One Piece' from popular manga

Hit Japanese manga “One Piece” is coming to Netflix as a live-action series — a development that’s both exciting and worrisome for fans who have seen mixed success in a growing list of Hollywood adaptations Continue reading at ABC News

[ ABC News | 2023-03-06 02:32:30 UTC ]
More news stories like this | News stories tagged with: #popular manga #growing list #manga


We want and we fear emotions in our robots. Here's what science fiction can teach us about flashes of emotion from Bing

It is one thing to treat AI as a tool when it has no scope for emotion. It is quite another when AI has a full suite of emotional responses. Continue reading at The Conversation

[ The Conversation | 2023-03-05 19:19:51 UTC ]
More news stories like this | News stories tagged with: #science fiction


Hitting the Books: Could we zap our brains into leading healthier lives?

Deep Brain Stimulation therapies have proven an invaluable treatment option for patients suffering from otherwise debilitating diseases like Parkinson's. However, it — and its sibling tech, brain computer interfaces — currently suffer a critical shortcoming: the electrodes that convert electron... Continue reading at Engadget

[ Engadget | 2023-03-04 15:30:03 UTC ]
More news stories like this | News stories tagged with: #increasing number #hachette