Should Media Companies Fear Facebook Live and Instant Articles or Embrace Them?

Of the many talking points Tuesday at Facebook's F8 conference, two stood out because of their potential ramifications: the full rollout of Instant Articles and Facebook Live opening up to developers. We did a quick poll of tech players to gain insight into whether media companies should fear the two features. Here's what they told us: Instant Articles The program lets publishers post whole text stories and other multimedia content directly to the news feed while selling ads against them, though it threatens to siphon traffic from their proprietary websites. Is Facebook, with the initiative, being a friend to publishers or a foe?  "Facebook Instant Articles is neither an ally nor a threat since the war is already over, and Facebook won," said Sean Cullen, evp product and technology at Fluent. "Publishers have no choice but to adopt Instant Articles in order to maintain their existing traffic levels and many will have no choice but to buy advertising from Facebook to grow." Yaniv Makover, CEO of content marketing vendor Keywee, said, "Facebook is a long-term gain for publishers that provide long-term value. However, publishers looking for a quick fix will be discouraged. Some publishers might think Facebook has overly onerous user-experience guidelines that favor quality content over content whose chief purpose is to go viral." There are, of course, other viable platforms for publishers to push their content including Twitter, Snapchat, Google AMP and Apple News,... Continue reading at 'AdWeek'

[ AdWeek | 2016-04-13 00:00:00 UTC ]
News tagged with: #monetization opportunities #online video #user base #watching closely

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U.K.'s Gardners Launches U.S. Wholesale Company

The Little Group, the parent company of Gardners, the U.K.’s largest book wholesale and book distribution company, has launched Gardners US. The new distribution company is based in Florida and offers 200,000 titles for U.S. delivery within 3-5 days. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-07 04:00:00 UTC ]
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DOJ v. PRH: Markus Dohle's Silicon Valley of Media

In roughly five hours of testimony on Thursday, Penguin Random House CEO Markus Dohle jousted with government lawyers over PRH's market share, his commitment to allow PRH and S&S editors to bid on the same books if the merger is completed, and other issues tied to what the impact of a... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-05 04:00:00 UTC ]
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Star Signs to Live By

New books on astrology multiply as readers search for ways to take fate into their own hands. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-27 04:00:00 UTC ]
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Libraries Save Lives: 8 Horror Movies and TV Shows Where Research Happens at the Library

Is there anything you can't find at a library? These 10 scenes from horror movies and TV shows prove that libraries save lives. Continue reading at Book Riot

[ Book Riot | 2022-07-25 10:36:00 UTC ]
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Fear, biases and brinkmanship: A psychological history of the Cold War

The era's near-misses and misunderstandings serve as a cautionary tale as the United States again faces off with great-power rivals. Continue reading at The Washington Post

[ The Washington Post | 2022-07-22 12:00:30 UTC ]
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Gabrielle Zevin Is Not Going to Post This Article

The best-selling author of “Tomorrow, and Tomorrow, and Tomorrow” takes a measured approach to social media. Here’s why. Continue reading at The New York Times

[ The New York Times | 2022-07-21 09:00:16 UTC ]
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Callisto Media, Promising to 'Act Swiftly and Decisively,' Lays Off 35% of Workforce

Last week, Callisto Media fired about 140 employees in an effort to reduce spending by about $20 million. As a result of the job cuts, title output has been reduced significantly. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-21 04:00:00 UTC ]
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Where Life Lives On

An excerpt from Tess Gunty's debut novel The Rabbit Hutch. The post Where Life Lives On appeared first on Granta. Continue reading at Granta

[ Granta | 2022-07-19 10:43:28 UTC ]
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Booker Prize Looks to Boost Social Media With a Book Club Contest

The 'Booker Prize Book Club Challenge' will be won by a book club that produces the most impressive social media for the shortlist. The post Booker Prize Looks to Boost Social Media With a Book Club Contest appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-07-13 23:04:06 UTC ]
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Walmart Live Book Club to Make Debut on TalkShopLive

Casey McQuiston's 'I Kissed Shara Wheeler' will be the first title featured in the Walmart Live Book Club, with McQuiston appearing on the TalkShopLive platform tonight. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-13 04:00:00 UTC ]
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How global media are covering the Uber law-breaking revelations

From Washington Post’s reporting of the company thwarting government probes to Germany’s Süddeutsche Zeitung on Uber’s ‘wild west’ tacticsMore than 180 journalists at 40 media outlets including the Guardian, Le Monde, the Washington Post and the BBC have collaborated on a series of investigative... Continue reading at The Guardian

[ The Guardian | 2022-07-11 05:29:40 UTC ]
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Meal kit company sued by customers who claim 'contaminated' lentils led to gallbladders removals

Vegan meal kit startup Daily Harvest has been hit with two lawsuits by customers alleging they needed gallbladder removals after eating one of the company's products, reportedCNN. Last month the company issued a voluntary recall of its “French Lentil + Leek Crumbles” dish following multiple... Continue reading at Engadget

[ Engadget | 2022-07-01 23:30:53 UTC ]
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A generous exploration of creativity that embraces its mysteries

Journalist Matt Richtel doesn't have all the answers about the creative process — and that's a good thing. Continue reading at The Washington Post

[ The Washington Post | 2022-06-24 12:00:37 UTC ]
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Zando, Crooked Media Launch New Imprint

Zando has partnered with Crooked Media, the progressive media company founded in 2017 by former Barack Obama administration officials Jon Favreau, Jon Lovett, and Tommy Vietor, on a new books imprint, which has acquired a new novel by Lydia Kiesling. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-14 04:00:00 UTC ]
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Taipei’s Frankfurt Publishers Training Program Online and Live June 6 and 7

The Frankfurt Publishers Training Program from the Taipei International Book Exhibition is offered in both in-person and digital formats. The post Taipei’s Frankfurt Publishers Training Program Online and Live June 6 and 7 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-06-02 17:36:48 UTC ]
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Vox Media Relaunches and Expands Group Nine’s Performance Marketing Solution

Vox Media announced Wednesday the launch of VM Connect, a rebranded and expanded version of the performance-marketing solution G9 Direct, which Vox Media inherited from Group Nine Media after it acquired the digital media company in February. As G9 Direct, the platform enabled brands to purchase... Continue reading at AdWeek

[ AdWeek | 2022-06-01 11:00:00 UTC ]
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‘Tragically ugly’ school textbook causes social media outcry in China

Education ministry orders publisher to rectify illustrations of children deemed inappropriateChina’s education ministry has ordered a state-owned publisher to rectify a school textbook that went viral owing to what social media users described as “tragically ugly” and inappropriate depictions of... Continue reading at The Guardian

[ The Guardian | 2022-05-30 09:20:38 UTC ]
More news stories like this | News stories tagged with: #education ministry


Smaller Licensing Expo Generates Steady Traffic in Live Return

Though the number of exhibitors was down from the last in-person Licensing Expo held in 2019, most exhibitors said they had productive meetings throughout the first day of the conference. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-25 04:00:00 UTC ]
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The tale of a dropout who found purpose in books, travel and just living

James Campbell’s memoir "Just Go Down to the Road" captures an era and how it shaped the author’s eventual literary career. Continue reading at The Washington Post

[ The Washington Post | 2022-05-18 12:00:46 UTC ]
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How Hollywood and the Media Fueled the Political Rise of J.D. Vance

“Hillbilly Elegy,” a best-selling memoir that became a star-studded film, raised the profile of the onetime “Never Trump guy” who won an Ohio primary with the help of the former president. Continue reading at The New York Times

[ The New York Times | 2022-05-15 09:00:16 UTC ]
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