Of the many talking points Tuesday at Facebook's F8 conference, two stood out because of their potential ramifications: the full rollout of Instant Articles and Facebook Live opening up to developers. We did a quick poll of tech players to gain insight into whether media companies should fear the two features. Here's what they told us: Instant Articles The program lets publishers post whole text stories and other multimedia content directly to the news feed while selling ads against them, though it threatens to siphon traffic from their proprietary websites. Is Facebook, with the initiative, being a friend to publishers or a foe? "Facebook Instant Articles is neither an ally nor a threat since the war is already over, and Facebook won," said Sean Cullen, evp product and technology at Fluent. "Publishers have no choice but to adopt Instant Articles in order to maintain their existing traffic levels and many will have no choice but to buy advertising from Facebook to grow." Yaniv Makover, CEO of content marketing vendor Keywee, said, "Facebook is a long-term gain for publishers that provide long-term value. However, publishers looking for a quick fix will be discouraged. Some publishers might think Facebook has overly onerous user-experience guidelines that favor quality content over content whose chief purpose is to go viral." There are, of course, other viable platforms for publishers to push their content including Twitter, Snapchat, Google AMP and Apple News,... Continue reading at 'AdWeek'
[ AdWeek | 2016-04-13 00:00:00 UTC ]
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Princess Deena Aljuhani Abdulaziz was at the helm of Vogue Arabia for two published print editions. Continue reading at The New York Times
[ The New York Times | 2017-04-14 00:00:00 UTC ]
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Chris Lavergne, publisher of Thought Catalog Books, knows what his social data is saying: Create 'an experience that isn't efficient—that's anti-efficient.' The post How Thought Catalog Uses Social Media Data To Drive Book Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-04-12 00:00:00 UTC ]
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Facebook Monday announced a host of updates to its video metrics in page insights. The social network said in a Facebook Media blog post that it made the following changes "based on feedback from our publisher partners": Adding aggregate minutes viewed. Simplifying aggregate video views. Making... Continue reading at AdWeek
[ AdWeek | 2017-04-11 00:00:00 UTC ]
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When Fast Company first wrote about Mark Zuckerberg, in the spring of 2007, he was just 22 years old and his young company, Facebook, had just 19 million users. Our magazine cover line, “The Kid Who Turned Down $1 Billion,” seems almost quaint in hindsight, given Facebook’s $400 billion market... Continue reading at Fast Company
[ Fast Company | 2017-04-11 00:00:00 UTC ]
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There are five of them in all, starting with the premise 'That Thomson Reuters shall at no time pass into the hands of any one interest, group or faction.' The edicts were created in 1941 in partnership with shareholders and the Newspaper Publishers Association. This week, Reuters announced that... Continue reading at AdWeek
[ AdWeek | 2017-04-07 00:00:00 UTC ]
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A couple of years ago, Facebook introduced M, an AI-powered personal assistant for Messenger. The idea behind M is that you could ask it to do pretty much anything -- book flights, cancel your cable service and even find a plumber -- and it'll do it... Continue reading at Engadget
[ Engadget | 2017-04-06 00:00:00 UTC ]
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Publishers and agents have declared this year’s Bologna Children’s Book Fair (BCBF) to be positive and vibrant, though the dates for its 2018 edition, announced yesterday, have raised concerns about a conflict with the London Book Fair (LBF). Continue reading at The Bookseller
[ The Bookseller | 2017-04-05 00:00:00 UTC ]
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Adweek: You've been the CEO of media companies including the Robb Report, the Newsweek Daily Beast Company and Dennis Publishing. Why take a job focusing on live events? Stephen Colvin: Bloomberg is an amazing company. Great products, great people, and the chocolate almonds at our offices aren't... Continue reading at AdWeek
[ AdWeek | 2017-04-04 00:00:00 UTC ]
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Twitter has been promoting publishers' videos, which has helped publishers find new audiences and make money on the platform. The post In Facebook’s shadow, Twitter cozies up to video publishers with reliable cash appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-04-04 00:00:00 UTC ]
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Penguin Random House lifestyle brand Penguin Living has set up a week-long pop-up book shop in Paddington Central. Continue reading at The Bookseller
[ The Bookseller | 2017-04-04 00:00:00 UTC ]
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Bertelsmann has acquired a stake in Indian ed-tech company Eruditus Executive Education. Continue reading at The Bookseller
[ The Bookseller | 2017-04-04 00:00:00 UTC ]
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Google, Facebook, et al are in reality media companies and must accept the responsibilities that go with it Attention, like snow, comes in two varieties; the fun, beautiful kind, and the “wrong” kind, the kind that stops trains and freezes democracy. Recently the seemingly unstoppable digital... Continue reading at The Guardian
[ The Guardian | 2017-04-02 00:00:00 UTC ]
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While Canadians are usually known for being nice, Kik is having a bit of fun at Facebook's expense this April Fools' Day. The wildly popular Waterloo, Ontario-based messaging app published a fake blog post today outlining plans to launch Storyz, a feature that lets users share photos and videos... Continue reading at AdWeek
[ AdWeek | 2017-03-31 00:00:00 UTC ]
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Hannah Tinti talks to her editor, Noah Eaker, about the process of editing 'The Twelve Lives of Samuel Hawley,' her new novel (in part inspired by the 12 labors of Hercules) about a lifelong criminal vowing to give up a life of crime as his daughter hits adolescence. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-31 00:00:00 UTC ]
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[Sponsored] Folio: and AdvantageCS examine association publishers’ biggest obstacles when it comes to cross-department cohesion. The post Lacking Systems for Collaboration, Association Media Groups Miss Opportunities appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-03-31 00:00:00 UTC ]
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Group plays down significance of information stumbled upon by staff union, but agrees to consult further with MEAAFairfax Media is planning another restructure of the Age and Sydney Morning Herald newsrooms, according to a secret document discovered by the staff union.However, the publisher has... Continue reading at The Guardian
[ The Guardian | 2017-03-31 00:00:00 UTC ]
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Facebook and Google control digital media and advertising, but it's not the end of the world just yet. The post Bloomberg Media CEO Justin Smith’s publisher survival guide in the duopoly era appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-30 00:00:00 UTC ]
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Facebook Thursday announced several updates related to branded content: enabling more pages to share it; updating its branded content tag to include the word "paid"; and cleaning up its policy and enforcement guidelines. The social network began allowing verified pages to publish branded content... Continue reading at AdWeek
[ AdWeek | 2017-03-30 00:00:00 UTC ]
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The social network's latest announcement is good news for publishers, Amazon and Facebook itself, but not so much for Google and traditional supply-side platforms. The post The winners and losers of Facebook’s dive into header bidding appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-29 00:00:00 UTC ]
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Tech culture has the reputation for long hours, intense competition, and little time for reflection. But Asana, a workplace-productivity management company founded by former Facebookers and Googlers, couldn’t be further from this stereotype. The company is built on the idea that mindfulness,... Continue reading at Fast Company
[ Fast Company | 2017-03-29 00:00:00 UTC ]
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