Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected]. A Boston-area seafood chain is giving new meaning to baked fish. Legal Sea Foods is celebrating the legalization of recreational marijuana in Massachusetts with a psychedelic campaign that has all kinds of fun with fishy pot puns. The trippy spots are set to run at 4:20 p.m. on local TV for about a month. The “Welcome to Legal” campaign, which comes from agency DeVito/Verdi, includes psychedelic-style posters and even a van serving free clam chowder parked near marijuana dispensaries. But wait, there’s more: The chain is offering “toke-out menus” to people leaving those shops and the chance to win chowder if people text the chain at 4:20 p.m. Recreational marijuana became legal in Massachusetts in late 2016, but dispensaries didn't start opening until late 2018. The campaign “comes with some degree of potential controversy,” says Ellis Verdi, president and founder of the agency. Of course, it’s a way to generate buzz for a regional chain that doesn’t have the marketing budget of, say, Red Lobster. Legal Sea Foods has taken advertising risks before, he notes. A transit campaign suggesting what fresh fish would say to passengers, such as “If that’s your girlfriend, I’d throw her back,” was blocked for a time by the transit authority. The media plan for the new campaign includes digitally... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-21 19:13:12 UTC ]
News tagged with:
#75th anniversary
#npd group
#executive vp
#jessica wohl
#digital media
British Library Publishing is to bring forward the publication of a sea shanty guide, due to overwhelming interest on Twitter and TikTok. Continue reading at The Bookseller
[ The Bookseller | 2021-01-15 00:28:06 UTC ]
More news stories like this | All news stories tagged with:
#bring forward
In the “gamblers will bet on absolutely anything” category, here’s a new one: A major sports book is taking bets on aerial drone races Continue reading at ABC News
[ ABC News | 2021-01-08 16:43:45 UTC ]
More news stories like this | All news stories tagged with:
#sports book
The results of the AIE's fifth annual #IoLeggoPerché book donation program for schools and libraries surprised organizers with 300,000 books. The post Italy’s Fifth ‘Why I Read’ Campaign Generates Broad-Based Response appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-01-04 09:46:32 UTC ]
More news stories like this | All news stories tagged with:
#libraries
#post italy
Like all digital media businesses, Adweek is looking back at the challenges and successes of a vexing 2020, while also looking ahead to the opportunities in 2021. And we're going to start early--as in today. You may notice some changes to the Adweek.com homepage as we have scoped out new areas... Continue reading at AdWeek
[ AdWeek | 2020-12-29 12:00:28 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#performance marketing
Laura Carpenter, CEO of Abridge News, a Boston-born digital media startup that went through the MassChallenge Boston accelerator in 2018, has decided to pull the plug, citing challenges in sustaining the business. The decision was effective on Dec. 11, after approximately three years of... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-12-28 11:30:00 UTC ]
More news stories like this | All news stories tagged with:
#digital media
AT&T’s WarnerMedia has brought on a startup to help it get HBO Max into more places. The entertainment arm of the Dallas company has acquired Canada-based You.i TV, a provider of cross-platform development tools for television and media companies, according to a statement. Terms were not... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-12-23 22:03:09 UTC ]
More news stories like this | All news stories tagged with:
#time warner
#$35 million
#media companies
#entertainment arm
#hbo max
Bloomsbury is partnering with Holland & Barrett as part of the marketing campaign for Hugh Fearnley-Whittingstall's Eat Better Forever: 7 Ways to Transform Your Diet. Continue reading at The Bookseller
[ The Bookseller | 2020-12-21 10:37:27 UTC ]
More news stories like this | All news stories tagged with:
#bloomsbury
For the first full week following the lifting of lockdown restrictions in early December, the print market sold 9.17 million books for £84.7m through Nielsen BookScan's Total Consumer Market—15% up in volume and 17% in value against the same week in 2019. Continue reading at The Bookseller
[ The Bookseller | 2020-12-20 21:38:05 UTC ]
More news stories like this | All news stories tagged with:
#nielsen
#nielsen bookscan
#early december
#lockdown restrictions
#full week
Latham, a bookseller for 35 years, has put together a heady mix of history, philosophy, anecdotes and entertaining factsWhat most people know about the American librarian Melvil Dewey is his phenomenal classification technique, the Dewey decimal system, which is still used in 135 countries. Less... Continue reading at The Guardian
[ The Guardian | 2020-12-19 09:00:45 UTC ]
More news stories like this | All news stories tagged with:
#bookseller
#heady mix
Bloomsbury is to embark on "one of its biggest campaigns" ahead of the paperback release of Such a Fun Age by Kiley Reid. Continue reading at The Bookseller
[ The Bookseller | 2020-12-18 11:17:53 UTC ]
More news stories like this | All news stories tagged with:
#bloomsbury
#paperback release
Knopf Doubleday senior v-p and director of integrated marketing strategy Kristin L. Fassler has restructured the group's marketing department in a bid, she said, "to augment the skills of the marketing team and help them reach the widest possible audience of readers." Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-12-15 05:00:00 UTC ]
More news stories like this | All news stories tagged with:
#marketing team
#marketing department
Oxford University Press (OUP) has launched a campaign to highlight the inspiring power of words, involving authors and illustrators such as Anthony McGowan and Lauren Child sharing the quotes they would "gift" to children at Christmas. Continue reading at The Bookseller
[ The Bookseller | 2020-12-08 00:25:09 UTC ]
More news stories like this |
Octopus is rolling out a guerilla marketing campaign for Women Don’t Owe You Pretty, as the debut feminist memoir's sales exceed 100,000 copies through UK Bookscan in its first six months. Continue reading at The Bookseller
[ The Bookseller | 2020-12-07 02:21:29 UTC ]
More news stories like this | All news stories tagged with:
#bookscan
#women don
The International Green Book Supply Chain Alliance has this week launched a global industry survey, to gather data about the publishing industry's environmental intiatives. Continue reading at The Bookseller
[ The Bookseller | 2020-12-03 20:48:23 UTC ]
More news stories like this | All news stories tagged with:
#publishing industry
Publishing partners pay no out-of-pocket fees for the company’s “white-glove” service. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-30 05:00:00 UTC ]
More news stories like this | All news stories tagged with:
#publishing partners
A group of publishers are donating thousands of books to The Childhood Trust’s campaign, to ensure disadvantaged children in London receive a present this Christmas. Continue reading at The Bookseller
[ The Bookseller | 2020-11-29 18:36:18 UTC ]
More news stories like this |
The pandemic has put the kibosh on innumerable events this year, one of which was a big 50th anniversary bash for the Open University Press (OpenUP). Half a century is a good innings for any publisher, but it was to be a particularly celebratory occasion for OpenUP and its boss, head of... Continue reading at The Bookseller
[ The Bookseller | 2020-11-27 22:33:33 UTC ]
More news stories like this | All news stories tagged with:
#macmillan
#palgrave macmillan
#post-covid market
#open university
Cornerstone has triumphed in a five-way auction to publish a guide to creativity from a former chief marketing officer at Nike, Greg Hoffman. Continue reading at The Bookseller
[ The Bookseller | 2020-11-20 06:18:40 UTC ]
More news stories like this |
Italy's annual book-donation program for school libraries is back this year, despite the constraints of the coronavirus pandemic. The post Italy’s ‘Why I Read’ Campaign Flies Again appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-11-18 17:11:45 UTC ]
More news stories like this | All news stories tagged with:
#libraries
#coronavirus pandemic
#school libraries
#post italy
A “seismic shift” to online shopping during the pandemic has fuelled a “crazy” market for acquisitions of big names, HarperCollins UK c.e.o. Charlie Redmayne has said. Continue reading at The Bookseller
[ The Bookseller | 2020-11-17 23:24:16 UTC ]
More news stories like this | All news stories tagged with:
#harpercollins
#harpercollins uk
#online shopping
#seismic shift
#charlie redmayne
#big names