Sea-weed? Boston seafood chain celebrates legal pot with trippy campaign: Marketer's Brief

Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected]. A Boston-area seafood chain is giving new meaning to baked fish. Legal Sea Foods is celebrating the legalization of recreational marijuana in Massachusetts with a psychedelic campaign that has all kinds of fun with fishy pot puns. The trippy spots are set to run at 4:20 p.m. on local TV for about a month. The “Welcome to Legal” campaign, which comes from agency DeVito/Verdi, includes psychedelic-style posters and even a van serving free clam chowder parked near marijuana dispensaries. But wait, there’s more: The chain is offering “toke-out menus” to people leaving those shops and the chance to win chowder if people text the chain at 4:20 p.m. Recreational marijuana became legal in Massachusetts in late 2016, but dispensaries didn't start opening until late 2018. The campaign “comes with some degree of potential controversy,” says Ellis Verdi, president and founder of the agency. Of course, it’s a way to generate buzz for a regional chain that doesn’t have the marketing budget of, say, Red Lobster. Legal Sea Foods has taken advertising risks before, he notes. A transit campaign suggesting what fresh fish would say to passengers, such as “If that’s your girlfriend, I’d throw her back,” was blocked for a time by the transit authority. The media plan for the new campaign includes digitally... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-08-21 19:13:12 UTC ]
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Clear Channel scoops Commercial Team of the Year at Campaign Media Awards

The outdoor media owner beat 4 Sales, Hearst Solutions, News UK and Reach Solutions to claim the coveted prize. Continue reading at Media Week

[ Media Week | 2021-04-14 15:33:07 UTC ]
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Report: Russian Book Market Down 20 Percent in 2020

Publishers in Russia talk of little hope of a turnaround in 2021, describing a book market that was sliding before the pandemic. The post Report: Russian Book Market Down 20 Percent in 2020 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-04-13 16:54:20 UTC ]
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For the Sackler family, a dynasty built on medicine, marketing and pain

Patrick Radden Keefe aims to hold the family accountable for its role in the opioid crisis. Continue reading at The Washington Post

[ The Washington Post | 2021-04-08 14:00:00 UTC ]
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A beloved musician's memoir is cause for celebration ... and mourning

Richard Thompson's new memoir, "Beeswing," was written with journalist Scott Timberg, who died before the book was completed. Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-04-06 15:45:19 UTC ]
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James McBride has won the inaugural Gotham Book Prize for literature that celebrates NYC.

Last year, when New York City was the epicenter of the COVID-19 outbreak in America, Bradley Tusk and Howard Wolfson decided to create a new annual award, the Gotham Book Prize, as part of an effort to “honor New York City and support the novelists who best captured the spirit of our city,” as... Continue reading at Literrary Hub

[ Literrary Hub | 2021-04-06 13:00:34 UTC ]
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5 Audiobooks for Celebrating the Stories of Trailblazing Women

In an attempt to take the subject beyond March, this month’s audiobook recommendations shine a light on women’s history, known and unknown, heralded and not. Viewing the glass as half-empty, it’s dispiriting how many of these stories remain untold, forgotten, or misunderstood. But let’s be... Continue reading at Literrary Hub

[ Literrary Hub | 2021-04-05 08:49:04 UTC ]
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TLA 2021 Program Highlights: Celebrate Differences, Empower Voices

Set to run online Thursday–Saturday, April 22–24, the TLA 2021 Annual Conference will feature 200 educational sessions and a strong lineup of live speakers, and organizers are confident that it will inspire, educate, and entertain attendees. Registration will remain open through April 24. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-26 04:00:00 UTC ]
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The Sentinel stands guard in top spot as market jumps 8%

Lee and Andrew Child's The Sentinel (Corgi) has claimed the UK Official Top 50 number one spot in its first week on sale, selling 19,996 copies, as sales figures return to the Nielsen BookScan charts. Continue reading at The Bookseller

[ The Bookseller | 2021-03-23 15:29:43 UTC ]
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AAPI Authors, Bookstagrammers Organize Support Campaign

Asian American and Pacific Islander members of the book business have launched a social media campaign, #StandUpforAAPI, intended to raise awareness of the ongoing violence and hate incidents targeting AAPI communities. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-22 04:00:00 UTC ]
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Before Harry and Meghan, the Windsor sisters stirred the pot. A new book delves into their story.

In “Elizabeth and Margaret,” Diana biographer Andrew Morton dishes on royal scandals of another era. Continue reading at The Washington Post

[ The Washington Post | 2021-03-12 13:00:00 UTC ]
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‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness

Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday

[ Digiday | 2021-03-08 05:01:00 UTC ]
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Russian Market Looks to Children’s Books for 2021 Growth

Some children's book publishers in Russia forecast growth in 2021, but another publisher cautions that 'oversupply' and 'low-quality books' are problematic. The post Russian Market Looks to Children’s Books for 2021 Growth appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-03-04 17:10:20 UTC ]
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Octavia Butler's legacy celebrated at Barbican feminist literary festival

The legacy of science fiction author Octavia Butler is to be explored at the Barbican's New Suns feminist literary festival this month. Continue reading at The Bookseller

[ The Bookseller | 2021-03-04 07:24:31 UTC ]
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Faber details campaign for Ishiguro's Klara and the Sun

Faber has detailed its publicity and marketing for Kazuo Ishiguro's Klara and the Sun, published this week, which features the first ever in-conversation public event between Ishiguro and his daughter, Naomi. Continue reading at The Bookseller

[ The Bookseller | 2021-03-03 07:25:11 UTC ]
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Gollancz celebrates Rivers of London 10th anniversary with special editions

Gollancz is marking the 10th anniversary of Ben Aaronovitch's bestselling Rivers of London series with two special editions of the first book. Continue reading at The Bookseller

[ The Bookseller | 2021-03-01 09:43:53 UTC ]
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International markets showed mixed response to pandemic in 2020

While the pandemic sent shockwaves across the world’s publishing industry in 2020, some international markets reported strong performances with the US posting record-breaking sales while Australia also saw a major boost. Continue reading at The Bookseller

[ The Bookseller | 2021-02-25 01:03:16 UTC ]
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Hodder to publish Lumley's 'heart-warming' celebration of Queen’s Platinum Jubilee

Hodder & Stoughton will publish actress Joanna Lumley's A Queen for All Seasons, a "warm and fascinating" celebration of Queen Elizabeth II and her Platinum Jubilee. Continue reading at The Bookseller

[ The Bookseller | 2021-02-24 14:57:50 UTC ]
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Puffin scoops Riordan's epic sea adventure

Puffin has scooped the “epic” new stand-alone middle-grade novel from bestselling author Rick Riordan, Daughter of the Deep, featuring his first female protagonist. Continue reading at The Bookseller

[ The Bookseller | 2021-02-23 13:02:08 UTC ]
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Sourcebooks Forms E-Commerce and Online Marketing Department

The expanded department’s objective, Sourcebooks said, is to drive online sales for all of the publisher’s retail partners. The unit will be overseen by Mike Zuccato. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-23 05:00:00 UTC ]
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