Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected]. A Boston-area seafood chain is giving new meaning to baked fish. Legal Sea Foods is celebrating the legalization of recreational marijuana in Massachusetts with a psychedelic campaign that has all kinds of fun with fishy pot puns. The trippy spots are set to run at 4:20 p.m. on local TV for about a month. The “Welcome to Legal” campaign, which comes from agency DeVito/Verdi, includes psychedelic-style posters and even a van serving free clam chowder parked near marijuana dispensaries. But wait, there’s more: The chain is offering “toke-out menus” to people leaving those shops and the chance to win chowder if people text the chain at 4:20 p.m. Recreational marijuana became legal in Massachusetts in late 2016, but dispensaries didn't start opening until late 2018. The campaign “comes with some degree of potential controversy,” says Ellis Verdi, president and founder of the agency. Of course, it’s a way to generate buzz for a regional chain that doesn’t have the marketing budget of, say, Red Lobster. Legal Sea Foods has taken advertising risks before, he notes. A transit campaign suggesting what fresh fish would say to passengers, such as “If that’s your girlfriend, I’d throw her back,” was blocked for a time by the transit authority. The media plan for the new campaign includes digitally... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-21 19:13:12 UTC ]
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A “love letter to all the Black dancers that have paved and continue to pave the way”, Amber Barbee Pickens’ coloring book showcases stunning illustrations that also serve to educate about Black history in the arts. Learn more about the notable and inspiring historical figures from Blooming in... Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-23 05:00:00 UTC ]
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Jed S. Rakoff is frustrated that white-collar criminals go free while the indigent do time. Continue reading at The Washington Post
[ The Washington Post | 2021-02-19 17:14:29 UTC ]
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Vintage has launched a new partnership with the Free Books Campaign, a charity set up by education activist Sofia Akel to get books by authors of colour to those who cannot access them. Continue reading at The Bookseller
[ The Bookseller | 2021-02-17 17:41:21 UTC ]
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ON THE EVENING of February 4, 1974, Patty Hearst, the granddaughter of the newspaper tycoon William Randolph Hearst, was kidnapped from her apartment in Berkeley. The men and women who stormed her home and beat up her fiancé were part of the Symbionese Liberation Army, a group which Hearst would... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2021-02-09 16:00:37 UTC ]
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Bluebird has released Nikesh Shukla's debut memoir Brown Baby with a campaign featuring innovative Facebook adverts which are said to be a first for UK publishing. Continue reading at The Bookseller
[ The Bookseller | 2021-02-08 03:25:47 UTC ]
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The Sun on Sunday and children's reading charity BookTrust are launching a new campaign, Books For Kids, asking readers to send in their old children’s books so they can be pulped and turned into new ones, "bringing the joy of reading to more families during lockdown". Continue reading at The Bookseller
[ The Bookseller | 2021-02-02 17:33:21 UTC ]
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“Bride of the Sea” places a cast of compelling characters in a sweeping plot that spans continents and decades. Continue reading at The Washington Post
[ The Washington Post | 2021-02-02 13:00:00 UTC ]
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Macmillan Publishers has made a series of personnel changes to its central digital marketing team in order to restructure the team’s core functions of marketing, metadata, data analysis, and web development. Cristina Gilbert has been promoted to senior v-p of publishing and marketing strategy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-02 05:00:00 UTC ]
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In a trading update, Bloomsbury has said it expects its annual revenue and profit to be "well ahead" of market expectations for the financial year ending 28th February 2021, although down on 2020's figures. Continue reading at The Bookseller
[ The Bookseller | 2021-01-29 02:27:52 UTC ]
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In “Nicky & Vera,” Peter Sís tells the story of Nicholas Winton, who rescued 669 children from Czechoslovakia as World War II loomed. Continue reading at The New York Times
[ The New York Times | 2021-01-27 06:39:32 UTC ]
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Watch the broadcast replay here and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet—particularly in the aftermath of a global pandemic. To improve its marketing... Continue reading at Advertising Age
[ Advertising Age | 2021-01-26 19:00:00 UTC ]
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Nielsen BookScan has estimated the full-year print market for 2020 at 202 million books sold for £1.76bn, a 5.2% rise in volume and a 5.5% increase in value compared to 2019. Continue reading at The Bookseller
[ The Bookseller | 2021-01-22 10:32:48 UTC ]
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Watch the live broadcast here on Jan. 26 at 2:30 p.m. Eastern—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. To RSVP, click here. Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet—particularly in the... Continue reading at Advertising Age
[ Advertising Age | 2021-01-21 19:30:00 UTC ]
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Julia Donaldson and Axel Scheffler's classic picture book The Gruffalo (Macmillan Children's Books) has now been translated into 105 languages and dialects. Continue reading at The Bookseller
[ The Bookseller | 2021-01-21 10:52:32 UTC ]
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More than half of the titles in the running for the £30,000 Rathbones Folio Prize 2021 are published by independent presses, while the 20-strong longlist also features Douglas Stuart's Booker-winning debut Shuggie Bain (Picador). Continue reading at The Bookseller
[ The Bookseller | 2021-01-20 02:47:22 UTC ]
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Cambridge University Press is asking people to nominate inspiring people for its Dedicated Teacher Awards after a tough year for the profession during the Covid-19 pandemic. Continue reading at The Bookseller
[ The Bookseller | 2021-01-19 12:52:38 UTC ]
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“As a graphic designer, we can play a role in standing up for something.” During the protests for racial justice this past summer and over the past few years, Black Lives Matter became a movement and rallying cry, a message of optimism and hope, and a simple statement of affirmation: the lives... Continue reading at Fast Company
[ Fast Company | 2021-01-19 08:00:06 UTC ]
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The National Literacy Trust's Connecting Stories campaign, championing literacy in diverse communities in need of support, has attracted the support of 18 publishers and 32 authors, including children's writers Sathnam Sanghera, Konnie Huq and Steve Antony. Continue reading at The Bookseller
[ The Bookseller | 2021-01-18 23:09:03 UTC ]
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Headline is launching new editions of its five Neil Gaiman novels, Neverwhere, Stardust, American Gods, Anansi Boys and The Ocean at the End of the Lane, this spring. Continue reading at The Bookseller
[ The Bookseller | 2021-01-18 06:20:37 UTC ]
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In a ruling last week, a federal judge said he will allow the former Trump National Security Advisor to conduct discovery on whether Trump administration officials acted in bad faith in holding up the pre-publication review of Bolton's memoir 'The Room Where It Happened.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-18 05:00:00 UTC ]
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