Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected]. A Boston-area seafood chain is giving new meaning to baked fish. Legal Sea Foods is celebrating the legalization of recreational marijuana in Massachusetts with a psychedelic campaign that has all kinds of fun with fishy pot puns. The trippy spots are set to run at 4:20 p.m. on local TV for about a month. The “Welcome to Legal” campaign, which comes from agency DeVito/Verdi, includes psychedelic-style posters and even a van serving free clam chowder parked near marijuana dispensaries. But wait, there’s more: The chain is offering “toke-out menus” to people leaving those shops and the chance to win chowder if people text the chain at 4:20 p.m. Recreational marijuana became legal in Massachusetts in late 2016, but dispensaries didn't start opening until late 2018. The campaign “comes with some degree of potential controversy,” says Ellis Verdi, president and founder of the agency. Of course, it’s a way to generate buzz for a regional chain that doesn’t have the marketing budget of, say, Red Lobster. Legal Sea Foods has taken advertising risks before, he notes. A transit campaign suggesting what fresh fish would say to passengers, such as “If that’s your girlfriend, I’d throw her back,” was blocked for a time by the transit authority. The media plan for the new campaign includes digitally... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-21 19:13:12 UTC ]
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Wildfire has signed memoir We Will Not Be Saved, a “clarion call” to protect the rainforest and respect tribespeople by Nemonte Nenquimo and Mitch Anderson. Continue reading at The Bookseller
[ The Bookseller | 2021-06-24 23:25:53 UTC ]
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The DHH Literary Agency is celebrating its 10th anniversary this month with an expansion accompanied by a string of major debut writer deals signed through lockdown Zoom sessions. Continue reading at The Bookseller
[ The Bookseller | 2021-06-21 13:29:00 UTC ]
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Weidenfeld & Nicolson has signed Call the Midwife — A Labour of Love: Ten Years of Love, Life and Laughter by actor Stephen McGann, an anniversary book celebrating 10 years of BBC One's hit drama. Continue reading at The Bookseller
[ The Bookseller | 2021-06-21 07:55:38 UTC ]
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Chimamanda Ngozi Adichie, Elif Shafak and Max Porter are among the authors and activists headlining English PEN’s centenary celebrations at the Southbank Centre this autumn. Continue reading at The Bookseller
[ The Bookseller | 2021-06-20 20:24:24 UTC ]
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Father's Day may bring a sales spike to books for dad, but Christian publishers offer Bible study, prayer guides, parenting, and devotionals geared to male readers all year long. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-08 04:00:00 UTC ]
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The Post’s Ben Golliver on how covid and the racial-justice movement tested the league. Continue reading at The Washington Post
[ The Washington Post | 2021-06-04 12:00:00 UTC ]
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In a paper released this week, the American Library Association’s Joint Digital Content Working Group offered a frank assessment of the state of the library e-book market and the impact of the Covid-19 pandemic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-03 04:00:00 UTC ]
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Booker Prize winner Richard Flanagan returns to familiar themes, including the human capacity for cruelty. Continue reading at The Washington Post
[ The Washington Post | 2021-05-31 16:41:08 UTC ]
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As always, Reid balances a tragic tale with just the right amount of joy, love and levity. Continue reading at The Washington Post
[ The Washington Post | 2021-05-31 11:00:00 UTC ]
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After the Civil War, monuments aimed to cast the South in a positive light, writes Karen Cox. Continue reading at The Washington Post
[ The Washington Post | 2021-05-21 12:00:00 UTC ]
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Shola von Reinhold wins the award for small publishing houses with their novel LOTE, but financial reward split among 10 publishersThe Scottish author Shola von Reinhold has won the Republic of Consciousness prize for small presses for their “dazzling” queer debut novel LOTE. But the £20,000... Continue reading at The Guardian
[ The Guardian | 2021-05-19 12:17:35 UTC ]
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The latest volume of Michael Nava’s Henry Rios mystery series demonstrates his mastery of the genre. Continue reading at The Washington Post
[ The Washington Post | 2021-05-13 14:00:00 UTC ]
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Waterstones and Barnes & Noble owner Elliott Investment Management is buying the assets and operations of US stationery and gift retailer Paper Source, with James Daunt overseeing the chain. Continue reading at The Bookseller
[ The Bookseller | 2021-05-11 23:30:36 UTC ]
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On Saturday, April 24, 749 bookstores in all 50 states participated in bookselling's biggest yearly celebration. Here are some highlights of the day, in pictures. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-30 00:00:00 UTC ]
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HarperCollins Christian Publishing, already the nation’s largest religion publisher, has moved to broaden its stake in the church curriculum and Bible study market with a new imprint, HarperChristian Resources. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-28 04:00:00 UTC ]
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Petition signed by more than 200 Simon & Schuster employees delivered to publishing house also calls for end to deals with members of Trump administrationMore than 200 members of staff at Simon & Schuster have signed a petition calling for the publishing house to cancel its seven-figure... Continue reading at The Guardian
[ The Guardian | 2021-04-27 13:55:17 UTC ]
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Today's Rights Roundup, coinciding with World Book Day, includes titles from Germany, Finland, Canada, Sweden and the United Kingdom. The post World Book Day: A Rights Roundup From Five Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-04-23 17:25:41 UTC ]
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Maggie O'Farrell's Hamnet (Tinder Press) has bounced back into the UK Official Top 50 number one spot, the week bookshops reopened across England following the third national lockdown. Continue reading at The Bookseller
[ The Bookseller | 2021-04-19 18:26:28 UTC ]
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Penguin Random House US has restructured its international sales team with a string of promotions and two departures. Continue reading at The Bookseller
[ The Bookseller | 2021-04-17 08:55:38 UTC ]
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‘The Book Review’ podcast began as a brief show with a rebellious touch. It became a forum for some of the biggest names in literature. Continue reading at The New York Times
[ The New York Times | 2021-04-15 13:38:51 UTC ]
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