Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected]. A Boston-area seafood chain is giving new meaning to baked fish. Legal Sea Foods is celebrating the legalization of recreational marijuana in Massachusetts with a psychedelic campaign that has all kinds of fun with fishy pot puns. The trippy spots are set to run at 4:20 p.m. on local TV for about a month. The “Welcome to Legal” campaign, which comes from agency DeVito/Verdi, includes psychedelic-style posters and even a van serving free clam chowder parked near marijuana dispensaries. But wait, there’s more: The chain is offering “toke-out menus” to people leaving those shops and the chance to win chowder if people text the chain at 4:20 p.m. Recreational marijuana became legal in Massachusetts in late 2016, but dispensaries didn't start opening until late 2018. The campaign “comes with some degree of potential controversy,” says Ellis Verdi, president and founder of the agency. Of course, it’s a way to generate buzz for a regional chain that doesn’t have the marketing budget of, say, Red Lobster. Legal Sea Foods has taken advertising risks before, he notes. A transit campaign suggesting what fresh fish would say to passengers, such as “If that’s your girlfriend, I’d throw her back,” was blocked for a time by the transit authority. The media plan for the new campaign includes digitally... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-21 19:13:12 UTC ]
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'PW' is tracking book publication dates that are changing as a result of recent supply chain issues. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-18 04:00:00 UTC ]
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This is part of a broader marketing effort by the online financial company that includes its first foray into TikTok. Continue reading at Advertising Age
[ Advertising Age | 2021-10-16 17:30:00 UTC ]
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#comic book
Springer Nature is joining the Business Ambition for 1.5°C campaign, a call-to-action for companies to set emissions reduction targets that can collectively limit global temperature increases. Continue reading at The Bookseller
[ The Bookseller | 2021-10-15 02:29:56 UTC ]
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#springer nature
Dear McSweeney’s, For a time in my life, I worked in a chain bookstore. The chain no longer exists, but at the time it was the primary competition for the other really big chain bookstore that does still exist. One had to be swallowed for the other to survive, as is the way of things. […] Continue reading at Literrary Hub
[ Literrary Hub | 2021-10-13 08:50:58 UTC ]
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Commentator adds voice to backlash against Mission Zero editorial project which has been criticised by some longtime supporters of climate actionGet our free news app; get our morning email briefingThe prominent Murdoch commentator Andrew Bolt says News Corp Australia’s major editorial campaign... Continue reading at The Guardian
[ The Guardian | 2021-10-12 16:30:58 UTC ]
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Elsevier's Rachel Martin has been appointed chair of Book Industry Communication's (BIC) recently created Green Supply Chain Committee, as it launches a new work plan to make the supply chain greener and more sustainable. Continue reading at The Bookseller
[ The Bookseller | 2021-10-11 09:51:00 UTC ]
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The time has come for school librarians and their allies to abandon their traditional advocacy toolkits and to act boldly to secure the future of the profession. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-08 04:00:00 UTC ]
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The Mountains & Plains Independent Booksellers Assocation's annual trade show, its first in-person gathering since 2019 was a celebration of a community's resilience, as new booksellers were welcomed to the gathering. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-08 04:00:00 UTC ]
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On Oct. 25, join The New York Times Book Review and special guests for performances of favorite letters and reviews from the archives, trivia and more. Continue reading at The New York Times
[ The New York Times | 2021-10-07 16:09:57 UTC ]
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The installation marks the 20th anniversary of the film Harry Potter and the Philosopher’s Stone. Continue reading at Media Week
[ Media Week | 2021-10-07 15:35:52 UTC ]
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The supply chain issues the industry is facing this holiday season and beyond were years in the making and while there are no quick fixes there are steps that can be taken, speakers at the webinar “Publishing Industry Supply Chain Challenges and Opportunities,” said. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-07 04:00:00 UTC ]
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As the industry continues to explore alternative measurement solutions in the wake of Nielsen's public stumbles, ViacomCBS is offering its advertisers a new set of measurement metrics to transact against, alongside stalwarts Nielsen and Comscore. VideoAmp has been added to the fold, in a new... Continue reading at AdWeek
[ AdWeek | 2021-09-28 13:00:00 UTC ]
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Take the conversation beyond Latinx Heritage Month and beyond the classroom. Continue reading at The Huffington Post
[ The Huffington Post | 2021-09-27 22:25:43 UTC ]
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“Thao,” “Otto: A Palindrama,” “My Monster Moofy” and “The Wordy Book” explore myriad worlds within words. Continue reading at The New York Times
[ The New York Times | 2021-09-24 17:09:23 UTC ]
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Confidence-building titles are continuing to boom across the children’s market as TikTok drives YA, The Bookseller’s Children’s Conference has heard. Continue reading at The Bookseller
[ The Bookseller | 2021-09-22 10:13:53 UTC ]
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The children’s book market has increased by more than 11% this year, boosted by picture books, non-fiction and a remarkable 61% growth in YA sales. Continue reading at The Bookseller
[ The Bookseller | 2021-09-20 01:05:47 UTC ]
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A series of promotions at Liturgical Press are part of the Catholic publisher’s efforts to strengthen its digital marketing outreach and enhance books on spirituality, mysticism, and monastic traditional wisdom. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-17 04:00:00 UTC ]
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#digital marketing
Quercus has rebranded with a new logo to reflect its “independence, dynamism, warmth, creativity and ambition”, celebrating the move by visiting 85 bookshops across the UK. Continue reading at The Bookseller
[ The Bookseller | 2021-09-15 22:54:54 UTC ]
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Publishers’ Licensing Services (PLS) is celebrating the 40th anniversary of its creation in September 2021, having passed the milestone of £500m in collective licensing distributions to publishers. Continue reading at The Bookseller
[ The Bookseller | 2021-09-07 08:48:10 UTC ]
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Shortages of truck drivers and trailers, congestion at ports, and escalating transportation costs have put more pressure on the supply chain than any time in recent memory. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-03 04:00:00 UTC ]
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