Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected]. A Boston-area seafood chain is giving new meaning to baked fish. Legal Sea Foods is celebrating the legalization of recreational marijuana in Massachusetts with a psychedelic campaign that has all kinds of fun with fishy pot puns. The trippy spots are set to run at 4:20 p.m. on local TV for about a month. The “Welcome to Legal” campaign, which comes from agency DeVito/Verdi, includes psychedelic-style posters and even a van serving free clam chowder parked near marijuana dispensaries. But wait, there’s more: The chain is offering “toke-out menus” to people leaving those shops and the chance to win chowder if people text the chain at 4:20 p.m. Recreational marijuana became legal in Massachusetts in late 2016, but dispensaries didn't start opening until late 2018. The campaign “comes with some degree of potential controversy,” says Ellis Verdi, president and founder of the agency. Of course, it’s a way to generate buzz for a regional chain that doesn’t have the marketing budget of, say, Red Lobster. Legal Sea Foods has taken advertising risks before, he notes. A transit campaign suggesting what fresh fish would say to passengers, such as “If that’s your girlfriend, I’d throw her back,” was blocked for a time by the transit authority. The media plan for the new campaign includes digitally... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-21 19:13:12 UTC ]
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'Overall, the US book market is turning in a very strong performance by historic norms,' says NPD BookScan's Kristen McLean. The post United States Book Market: A First Quarter’s Glide and NPD’s Viewpoint appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-04-15 15:51:56 UTC ]
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"Station Eleven" author Emily St. John Mandel explores time travel and the nature of reality. Continue reading at The Washington Post
[ The Washington Post | 2022-04-12 13:40:01 UTC ]
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In 2021, Finland's consumer base bought two digital books for every single print book sold, the Finnish Book Exchange, FILI, reports. The post London Book Fair: Finland’s Market Continues to Swing to Subscriptions appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-04-05 06:06:58 UTC ]
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Lit Hub is pleased to reveal the cover for Pulitzer-winning author Elizabeth Strout’s latest novel Lucy by the Sea, which will be published by Random House this September. In Lucy by the Sea, Strout follows Lucy—the protagonist of My Name is Lucy Barton and Oh William!—through the early days of... Continue reading at Literrary Hub
[ Literrary Hub | 2022-03-22 18:56:21 UTC ]
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Globe Pequot publisher Judith Schnell spoke to PW about the company’s longevity, what’s new across the company’s numerous imprints, and how Globe is celebrating its 75th. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-22 04:00:00 UTC ]
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Ahead of the ceremony for the 2022 Leipzig Book Prize for European Understanding, demonstrators will call for Ukraine's 'Right to Peace.' The post Ukraine: Germany’s Börsenverein Joins Leipzig’s ‘Right to Peace’ Campaign appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-03-15 17:43:51 UTC ]
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He was featured in Timothy Crouse's "The Boys on the Bus," about the 1972 presidential campaign, then won a Pulitzer in 1977. Continue reading at The Washington Post
[ The Washington Post | 2022-03-06 00:22:57 UTC ]
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‘The Paris Bookseller’ by Kerri Maher and ‘The Diamond Eye’ by Kate Quinn are among several great new works of historical fiction. Continue reading at The Washington Post
[ The Washington Post | 2022-03-02 15:27:34 UTC ]
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Interview: A new event—the in-person Paris Book Market—leads BIEF's spring calendar in French publishing-rights activities. The post Rights Edition: Nicolas Roche on BIEF’s New ‘Books From France’ and Paris Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-02-25 17:34:51 UTC ]
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Khristi Lauren Adams is exploring how Black girls are on the front lines of bringing change to some of today’s most pressing social issues, including suicide prevention and anti-bullying, diversity in literature, and so much more in her new book, ‘Unbossed.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-23 05:00:00 UTC ]
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Gina Gagliano, founder and former publishing director of Random House Graphic, has been named executive director of the Boston Book Festival. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-23 05:00:00 UTC ]
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The Ingram Content Group has created a new unit that will oversee a suite of consumer marketing services centered around its Reader Reach platform. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-15 05:00:00 UTC ]
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The former defense secretary dropped a lawsuit against the Defense Department after it reversed decisions on what parts of his memoir were to be redacted, his lawyer said. Continue reading at The New York Times
[ The New York Times | 2022-02-05 17:11:36 UTC ]
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In May 2021, Penguin Random House launched a new marketing effort under the hashtag #AllWaysBlack. Over 26.3K followers and nearly a year later, the channel will expand in a number of ways. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-01 05:00:00 UTC ]
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A container collapse in the mid-Atlantic earlier this month sank copies of Mason Hereford’s Turkey and the Wolf and Melissa Clark’s Dinner in OneThere are two highly anticipated new cookbooks that won’t be troubling Pinch of Nom’s position at the top of the charts any time soon – after they sank... Continue reading at The Guardian
[ The Guardian | 2022-01-31 16:44:26 UTC ]
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Fast-growing digital media company Sinuate Media is pivoting its business model with pre-packaged marketing platforms to help small companies compete with bigger fish. Sinuate CEO and founder Leah Messina told Business First that the knowledge needed to use digital marketing tools has increased... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2022-01-27 23:14:12 UTC ]
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Campaigns for titles by Kazuo Ishiguro, Sally Rooney and Dave Grohl are among those shortlisted for this year's Publishers Publicity Circle (PPC) Awards, which celebrate the best campaigns carried out by publicists in 2021. Continue reading at The Bookseller
[ The Bookseller | 2022-01-26 08:44:27 UTC ]
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Broadway actor Kristin Chenoweth explores the joys of adoption, showing kindness, and sharing love in her debut book for kids, 'What Will I Do With My Love Today?' Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-26 05:00:00 UTC ]
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The Dutch Foundation for Literature has announced the New Dutch Writing campaign will return to the UK for the fourth year. Continue reading at The Bookseller
[ The Bookseller | 2022-01-25 17:20:43 UTC ]
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Authors and illustrators including Cressida Cowell, Dapo Adeola and Nathan Bryon are among those taking part in World Book Day, which is celebrating its 25th anniversary this year. Continue reading at The Bookseller
[ The Bookseller | 2022-01-24 18:22:37 UTC ]
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