Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected]. A Boston-area seafood chain is giving new meaning to baked fish. Legal Sea Foods is celebrating the legalization of recreational marijuana in Massachusetts with a psychedelic campaign that has all kinds of fun with fishy pot puns. The trippy spots are set to run at 4:20 p.m. on local TV for about a month. The “Welcome to Legal” campaign, which comes from agency DeVito/Verdi, includes psychedelic-style posters and even a van serving free clam chowder parked near marijuana dispensaries. But wait, there’s more: The chain is offering “toke-out menus” to people leaving those shops and the chance to win chowder if people text the chain at 4:20 p.m. Recreational marijuana became legal in Massachusetts in late 2016, but dispensaries didn't start opening until late 2018. The campaign “comes with some degree of potential controversy,” says Ellis Verdi, president and founder of the agency. Of course, it’s a way to generate buzz for a regional chain that doesn’t have the marketing budget of, say, Red Lobster. Legal Sea Foods has taken advertising risks before, he notes. A transit campaign suggesting what fresh fish would say to passengers, such as “If that’s your girlfriend, I’d throw her back,” was blocked for a time by the transit authority. The media plan for the new campaign includes digitally... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-21 19:13:12 UTC ]
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Half Price Books, a Texas-based company, has firmly established itself as the nation’s third-largest bookstore chain with 121 stores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-12 04:00:00 UTC ]
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In a 'steady' market, NPD sees print sales in the United States decline 1.6 million units in July, typically a month for some losses. The post NPD Books on July’s US Print Market: 6 Percent Lower, Year to Date appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-08-10 18:34:37 UTC ]
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As you all undoubtedly know, Britney Spears landed a $15 million book deal with Simon & Schuster earlier this year. Her untitled memoir is apparently already finished(!) and her team was vying for a January 2023 release date… until the paper shortage reared its ugly head, baby, one more... Continue reading at Literrary Hub
[ Literrary Hub | 2022-08-01 16:05:23 UTC ]
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July 30 is officially Paperback Book Day! It’s apparently the day that Penguin started publishing paperbacks, way back in 1935. And what a glorious day it was! Who doesn’t love paperbacks? They feel so nice in your hands! They fit so conveniently into your bag! Curious about the history behind... Continue reading at Literrary Hub
[ Literrary Hub | 2022-07-29 13:00:35 UTC ]
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Many people may have forgotten that before it became a tech and ecommerce behemoth, Amazon started as an online bookseller in 1994. Nearly three decades later, Amazon is celebrating the roots of its business with a major campaign for its books division. The goal of the campaign, titled "That... Continue reading at AdWeek
[ AdWeek | 2022-07-25 13:00:00 UTC ]
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In 1904, after the Book Review published an appreciation of Henry James’s “The Turn of the Screw,” its letters page overflowed with ghost-story recommendations. Continue reading at The New York Times
[ The New York Times | 2022-07-22 15:44:31 UTC ]
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With frontlist sales for many publishers stalled, Open Road Integrated Media is adapting its Ignition program—designed to give backlist e-books a boost—to help promote new releases. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-20 04:00:00 UTC ]
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The Spanish book market is reporting revenues of €2.5 billion in 2021, a gain of 5.6 percent over 2020, and book sales of 174 million units. The post Spain Reports Book Market Growth in 2021: Up 5.6 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-07-19 19:16:27 UTC ]
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A six-book erotica series, launched by the hosts of the 'Bonkers Romance' podcast, has shattered its initial funding goals, raising roughly 35 times what its creators initially hoped, with weeks still to go in its campaign. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-18 04:00:00 UTC ]
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With COVID-19 outbreaks and tough lockdowns, China's January-to-June book market growth rate fell back, all sales channels impacted. The post China’s Market Growth Rate This Year: Down 13.8 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-07-14 20:38:28 UTC ]
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"Our Wives Under the Sea," by Julia Armfield, is a story of dying love and sea monsters. Continue reading at The Washington Post
[ The Washington Post | 2022-07-12 16:28:50 UTC ]
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Okay, maybe I say this every Tuesday, but I really, really mean it today: we’ve got a good book bounty this week, folks. * K-Ming Chang, Gods of Want (One World) “Relationships between women—familial, beloved, strange, imagined—dominate queer Taiwanese American Chang’s explosive and bizarre... Continue reading at Literrary Hub
[ Literrary Hub | 2022-07-12 12:00:03 UTC ]
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The American book market, in NPD's report, 'maintained its strength in June, adding 1.8 million print units over the previous five weeks.' The post NPD BookScan for June: Another View of the US Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-07-11 20:49:57 UTC ]
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Challenges: First half of 2022, the German market has a sales shortfall of 11.1 percent in the local book trade compared to 2019. The post The German Book Market in 2021: Turnover Up 3.5 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-07-07 21:04:45 UTC ]
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After successfully challenging Maryland’s library e-book law in court, the Association of American Publishers is now seeking to recover roughly $300,000 in court costs and legal fees from the state. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-30 04:00:00 UTC ]
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Independent manga publisher Seven Seas Entertainment has agreed to recognize the United Workers of Seven Seas as the union representative of its workers without an election. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-28 04:00:00 UTC ]
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The Boston Globe–Horn Book Awards were announced today. They celebrate excellence in children’s and young adult literature. Continue reading at Book Riot
[ Book Riot | 2022-06-22 21:16:01 UTC ]
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Celebrate the The Eric Carle Museum of Picture Book Art's 20th anniversary with a whole summer of Eric Carle goodness! Continue reading at Book Riot
[ Book Riot | 2022-06-20 10:39:00 UTC ]
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Haymarket Business Media won another two prizes, including best B2B digital publishing company. Continue reading at Media Week
[ Media Week | 2022-06-16 07:59:53 UTC ]
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Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-06-15 09:30:00 UTC ]
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