Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected]. A Boston-area seafood chain is giving new meaning to baked fish. Legal Sea Foods is celebrating the legalization of recreational marijuana in Massachusetts with a psychedelic campaign that has all kinds of fun with fishy pot puns. The trippy spots are set to run at 4:20 p.m. on local TV for about a month. The “Welcome to Legal” campaign, which comes from agency DeVito/Verdi, includes psychedelic-style posters and even a van serving free clam chowder parked near marijuana dispensaries. But wait, there’s more: The chain is offering “toke-out menus” to people leaving those shops and the chance to win chowder if people text the chain at 4:20 p.m. Recreational marijuana became legal in Massachusetts in late 2016, but dispensaries didn't start opening until late 2018. The campaign “comes with some degree of potential controversy,” says Ellis Verdi, president and founder of the agency. Of course, it’s a way to generate buzz for a regional chain that doesn’t have the marketing budget of, say, Red Lobster. Legal Sea Foods has taken advertising risks before, he notes. A transit campaign suggesting what fresh fish would say to passengers, such as “If that’s your girlfriend, I’d throw her back,” was blocked for a time by the transit authority. The media plan for the new campaign includes digitally... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-21 19:13:12 UTC ]
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The second annual edition of the conference, slated for Oct. 18-20, will add in-person elements to its largely streaming format. Continue reading at Advertising Age
[ Advertising Age | 2022-09-27 15:00:48 UTC ]
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‘She saw and felt things us ordinary mortals missed,’ her agent says of Booker prize-winning author who died on Thursday• Hilary Mantel remembered: ‘She was the queen of literature’• ‘The pen is in our hands. A happy ending is ours to write’: Hilary Mantel in her own wordsThe Booker... Continue reading at The Guardian
[ The Guardian | 2022-09-23 11:29:23 UTC ]
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With marketing ploys that are just transaction schemes extended into a digital space, marketers are falling behind the innovation pack. Continue reading at Advertising Age
[ Advertising Age | 2022-09-22 09:30:00 UTC ]
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In the first half of 2022, consumers bought more ebooks per capita and paid more for them, offsetting a smaller buyers' base. The post Germany’s Ebook Market January to June: ‘Slight Growth’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-09-21 22:30:20 UTC ]
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Held in person for the first time since 2019, the American Christian Fiction Writers (ACFW) 2022 conference brought over 300 authors, agents, publishers, and aspiring novelists together in St. Louis, Mo. from September 8-11. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-14 04:00:00 UTC ]
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His books sold nearly 9 million copies around the world with intricate and multilayered plots of crime, espionage and moral quandaries. Continue reading at The Washington Post
[ The Washington Post | 2022-09-13 23:18:42 UTC ]
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Near summer's end in the Northern Hemisphere, NPD's Kristen McLean sees the US market 'bucking uncertainty in the wider economy.' The post NPD BookScan: US Print Book Market Shows a ‘Strong August Performance’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-09-13 00:21:46 UTC ]
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Music publishers, songwriters and musicians have struck a deal with streaming services for US mechanical streaming rates for 2023-2027, the National Music Publishers’ Association (NMPA) has announced. The NMPA, Nashville Songwriters Association International (NSAI) and Digital Media Association... Continue reading at Engadget
[ Engadget | 2022-09-01 12:34:02 UTC ]
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As testimony wrapped up prior to closing arguments today, the defense and DOJ once again attacked each other's data analysis and methodology. The DOJ asserted that publisher competition, not imprint competition, is the surest way to lift advances, and that non-Big Five publishers face... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-19 04:00:00 UTC ]
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Half Price Books, a Texas-based company, has firmly established itself as the nation’s third-largest bookstore chain with 121 stores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-12 04:00:00 UTC ]
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In a 'steady' market, NPD sees print sales in the United States decline 1.6 million units in July, typically a month for some losses. The post NPD Books on July’s US Print Market: 6 Percent Lower, Year to Date appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-08-10 18:34:37 UTC ]
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As you all undoubtedly know, Britney Spears landed a $15 million book deal with Simon & Schuster earlier this year. Her untitled memoir is apparently already finished(!) and her team was vying for a January 2023 release date… until the paper shortage reared its ugly head, baby, one more... Continue reading at Literrary Hub
[ Literrary Hub | 2022-08-01 16:05:23 UTC ]
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July 30 is officially Paperback Book Day! It’s apparently the day that Penguin started publishing paperbacks, way back in 1935. And what a glorious day it was! Who doesn’t love paperbacks? They feel so nice in your hands! They fit so conveniently into your bag! Curious about the history behind... Continue reading at Literrary Hub
[ Literrary Hub | 2022-07-29 13:00:35 UTC ]
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Many people may have forgotten that before it became a tech and ecommerce behemoth, Amazon started as an online bookseller in 1994. Nearly three decades later, Amazon is celebrating the roots of its business with a major campaign for its books division. The goal of the campaign, titled "That... Continue reading at AdWeek
[ AdWeek | 2022-07-25 13:00:00 UTC ]
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In 1904, after the Book Review published an appreciation of Henry James’s “The Turn of the Screw,” its letters page overflowed with ghost-story recommendations. Continue reading at The New York Times
[ The New York Times | 2022-07-22 15:44:31 UTC ]
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With frontlist sales for many publishers stalled, Open Road Integrated Media is adapting its Ignition program—designed to give backlist e-books a boost—to help promote new releases. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-20 04:00:00 UTC ]
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The Spanish book market is reporting revenues of €2.5 billion in 2021, a gain of 5.6 percent over 2020, and book sales of 174 million units. The post Spain Reports Book Market Growth in 2021: Up 5.6 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-07-19 19:16:27 UTC ]
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A six-book erotica series, launched by the hosts of the 'Bonkers Romance' podcast, has shattered its initial funding goals, raising roughly 35 times what its creators initially hoped, with weeks still to go in its campaign. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-18 04:00:00 UTC ]
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With COVID-19 outbreaks and tough lockdowns, China's January-to-June book market growth rate fell back, all sales channels impacted. The post China’s Market Growth Rate This Year: Down 13.8 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-07-14 20:38:28 UTC ]
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"Our Wives Under the Sea," by Julia Armfield, is a story of dying love and sea monsters. Continue reading at The Washington Post
[ The Washington Post | 2022-07-12 16:28:50 UTC ]
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