Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected]. A Boston-area seafood chain is giving new meaning to baked fish. Legal Sea Foods is celebrating the legalization of recreational marijuana in Massachusetts with a psychedelic campaign that has all kinds of fun with fishy pot puns. The trippy spots are set to run at 4:20 p.m. on local TV for about a month. The “Welcome to Legal” campaign, which comes from agency DeVito/Verdi, includes psychedelic-style posters and even a van serving free clam chowder parked near marijuana dispensaries. But wait, there’s more: The chain is offering “toke-out menus” to people leaving those shops and the chance to win chowder if people text the chain at 4:20 p.m. Recreational marijuana became legal in Massachusetts in late 2016, but dispensaries didn't start opening until late 2018. The campaign “comes with some degree of potential controversy,” says Ellis Verdi, president and founder of the agency. Of course, it’s a way to generate buzz for a regional chain that doesn’t have the marketing budget of, say, Red Lobster. Legal Sea Foods has taken advertising risks before, he notes. A transit campaign suggesting what fresh fish would say to passengers, such as “If that’s your girlfriend, I’d throw her back,” was blocked for a time by the transit authority. The media plan for the new campaign includes digitally... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-21 19:13:12 UTC ]
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Emergence Magazine is an online publication with annual print edition exploring the threads connecting ecology, culture, and spirituality. As we experience the desecration of our lands and waters, the extinguishing of species, and a loss of sacred connection to the Earth, we look to emerging... Continue reading at Literrary Hub
[ Literrary Hub | 2022-01-24 09:58:59 UTC ]
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Creative Access is celebrating its 10th anniversary with a new website and brand identity as industry heads such as Stephen Page and Tom Weldon pay tribute to the social enterprise’s impact. Continue reading at The Bookseller
[ The Bookseller | 2022-01-19 22:49:33 UTC ]
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His 1973 novel "My Uncle Napoleon," affectionately skewering the foibles of his countrymen and women in the decades before the Islamic Revolution, became one of the most phenomenally popular works of modern Persian literature. Continue reading at The Washington Post
[ The Washington Post | 2022-01-19 04:45:33 UTC ]
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In the latest podcast episode of Boston Speaks Up, Raghav “Rags” Gupta shares his thoughts on entrepreneurship and ideas from his bestselling book "One to Ten: Finding Your Way from Startup to Scaleup." Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2022-01-11 12:25:00 UTC ]
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Print book sales by volume in the United States was the highest ever recorded by NPD BookScan, with adult fiction as the leading growth category. The post NPD BookScan: US 2021 Market Unit Volume Up 9 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-01-11 03:46:38 UTC ]
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Henry Firth and Ian Theasby, the co-creators of BOSH!, have sold more than one million copies of their plant-based cookbooks, according to publisher HQ. Continue reading at The Bookseller
[ The Bookseller | 2022-01-06 14:19:08 UTC ]
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RBmedia has entered the German audiobook market using a two-step approach: forming RBmedia Verlag and acquiring German audiobook publisher ABOD to supply titles to the new unit. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-06 05:00:00 UTC ]
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The #FReadom campaign is asking you to write your school board with provided templates to support school libraries and access to information. Continue reading at Book Riot
[ Book Riot | 2022-01-04 11:39:00 UTC ]
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The AAPI Communities in Conversation series launches on January 4 at 1 p.m. ET. The series is a joint effort between the University of South Carolina's Augusta Baker Endowed Chair and Penguin Random House Library Marketing, with additional media support from Publishers Weekly. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-03 05:00:00 UTC ]
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We're spotlighting some of the best science fiction and fantasy series concluded in 2021. Dive into them now, no waiting required! Continue reading at Book Riot
[ Book Riot | 2021-12-24 11:33:00 UTC ]
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Jane Beagley has been appointed production manager at independent publisher Vertebrate Publishing in a new role. Continue reading at The Bookseller
[ The Bookseller | 2021-12-23 07:32:04 UTC ]
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Sometimes stars elevate their works beyond the printed page. Here are three great examples. Continue reading at The Washington Post
[ The Washington Post | 2021-12-15 13:00:00 UTC ]
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Nadifa Mohamed's novel is inspired by the life and death of Mahmood Hussein Mattan. Continue reading at The Washington Post
[ The Washington Post | 2021-12-14 18:56:42 UTC ]
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Greg Tate, acclaimed author, journalist, cultural critic, musician, activist, and professor, died on December 7 in New York City. He was 64. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-13 05:00:00 UTC ]
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More than 50 signatories, including Bonnier Books UK c.e.o. Perminder Mann and the Society of Authors, have urged literary festival organisers to keep festivals hybrid as part of a new campaign. Continue reading at The Bookseller
[ The Bookseller | 2021-12-10 07:38:14 UTC ]
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Geography’s role in wars and politics shows the world isn’t “flat,” Tim Marshall writes. Continue reading at The Washington Post
[ The Washington Post | 2021-12-03 13:00:00 UTC ]
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Literary critic Edmund Wilson, an early champion, called her “a writer in a class by herself.” Continue reading at The Washington Post
[ The Washington Post | 2021-12-03 01:22:24 UTC ]
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Margaret Atwood is being celebrated for her contributions to Canadian literature with a special stamp, unveiled on Thursday. Continue reading at CBC
[ CBC | 2021-11-25 20:33:03 UTC ]
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Key high street retailers, printing companies and publishers are enacting changes in their supply chains to reduce their carbon footprint, delegates at the The Bookseller's FutureBook conference heard. Continue reading at The Bookseller
[ The Bookseller | 2021-11-22 08:54:37 UTC ]
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Publishers and industry "gatekeepers" need to rethink and “revamp” the way they market books, authors Roxane Gay and Elizabeth Uviebinené have said. Continue reading at The Bookseller
[ The Bookseller | 2021-11-19 17:39:30 UTC ]
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