Sales and Marketing Salaries Hold Steady, but Commissions Are Elusive

Folio:’s annual survey of magazine industry sales and marketing salaries indicates that overall compensation levels remained fairly consistent year-over-year for publishers and marketing directors, while salespeople at the account-executive level reported an overall decline in median base salary, particularly at consumer-facing publications. Based on a sample of 264 respondents spanning consumer, B2B and association publications across the U.S., publishers and sales directors reported a median base of $108,000 and a yearly bonus of $40,000, for $148,000 in total compensation, compared to $155,000 last year. Salaries for marketing directors remained flat at a median of $80,000, while higher reported bonuses led to an increase in median total compensation by about 5.7% over 2018. This year’s sample of account executives, however, indicates a 13.6% decline in overall compensation primarily driven by a drop in median base salary, leaving these salespeople, who typically report up to publishers and sales directors, dependent on bonuses and commissions for 45% of their overall pay, on average. “I have a solid base salary, but where I can really make money is on the commission side,” said one account exec. “That has unfortunately been difficult to do based on yearly goals.” Article Continues After Advertisement “I would like the base salary to be higher to make up for the loss of commission when publications go down in frequency,” said another. Asked to name the biggest... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-10-24 19:00:27 UTC ]
News tagged with: #ve worked #$10 million #marketing side #online survey

Other Publishing stories related to: 'Sales and Marketing Salaries Hold Steady, but Commissions Are Elusive'


Pan Mac digital sales worth 8% in first quarter

Written By: Charlotte Williams Publication Date: Wed, 01/06/2011 - 09:52 E-book sales accounted for over 8% of Pan Macmillan's trade sales in the first quarter of 2011, with the publisher predicting a rise to up to 10% by the end of the year. Over the same period, the publisher's sales of... Continue reading at The Bookseller

[ The Bookseller | 2011-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trade sales #pan macmillan #print books


"Weak" UK fails to hold back Quarto

Written By: Graeme Neill Publication Date: Wed, 01/06/2011 - 09:16 Profit and sales have increased at co-edition publisher Quarto although it warned the UK market remains "weak". Ahead of today's annual general meeting, chairman and c.e.o. Laurence Orbach said sales were up 4% to $178.5m... Continue reading at The Bookseller

[ The Bookseller | 2011-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #laurence orbach #non-current intangibles #exceptional items


Children's publishers welcome Waterstone's sale

Written By: Caroline Horn Publication Date: Fri, 27/05/2011 - 12:26 Children's publishers have welcomed the acquisition of Waterstone's by Russian businessman Alexander Mamut. Francesca Dow, m.d. of Penguin Children's Books, said: "The Waterstone's takeover is good news for children's... Continue reading at The Bookseller

[ The Bookseller | 2011-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #penguin children #francesca dow


European Commission Recognizes Importance of Copyright for Content Creators in Key New Proposals

Two documents affecting online copyright were published by the European Commission this week, both incorporating ideas and proposals made by the European Publishers Council that will help sure up innovation and investment in the online content sectors. Continue reading at Editor & Publisher

[ Editor & Publisher | 2011-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content creators #european commission


B-to-B Publishers Say E-Media, Sales Expenses To Increase the Most in 2011

Spending on e-media infrastructure increased for both large and small b-to-b publishers in 2010 and will again in 2011, according to respondents to the 2011 FOLIO B-to-B CEO Survey. Larger publishers expect operating expenses to jump 6 percent in e-media, while smaller publishers expect a 5... Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ceo survey


B&N launches new Nook and eyes international market

Written By: Philip Jones Publication Date: Tue, 24/05/2011 - 15:40 Barnes & Noble c.e.o. William Lynch has said he is looking at international opportunities for its Nook ebook reader, as it announced a new touchscreen device today. read more Continue reading at The Bookseller

[ The Bookseller | 2011-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bn launches #william lynch #international opportunities


E-Book Sales Pass Print on Amazon

While the Rapture isn’t scheduled to occur until Saturday, according to members of certain religious fringe groups, it looks like doomsday has come early for publishers of print books. Amazon announced Thursday that sales of ebooks on the site have finally surpassed combined sales of hardcovers... Continue reading at AdWeek

[ AdWeek | 2011-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mike shatzkin #mortar stores #forrester research #e-book reading #big deal #forrester analyst


Kindle E-books Top Print Books Sales on Amazon

It happened. Amazon says ebook sales have surpassed physical book sales on Amazon.com. Continue reading at PC World

[ PC World | 2011-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook sales


QOTD: About Those Amazon E-Book Sales…

“As a former Amazon Associate, I can tell you that a great many sales of Kindle Books are for the 99¢ complete Dickens, etc.” –Movie critic and Web publisher Roger Ebert, providing some context for Amazon’s stat about Kindle ebooks outselling print books. Continue reading at AllThingsD

[ AllThingsD | 2011-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle books


Marketshare of ebook sales drops back after post-Christmas high

Written By: Charlotte Williams Publication Date: Thu, 19/05/2011 - 10:00 The percentage of ebook purchases has dropped back from the high of the post-Christmas period, falling to 2.5% of all book purchases in volume over the four-week period to 20th March. In a presentation at the... Continue reading at The Bookseller

[ The Bookseller | 2011-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook purchases #dropped back #post-christmas period #book purchases #four-week period #20th march #data compiled


Post-Christmas ebook sales drop 2.5%

Written By: Charlotte Williams Publication Date: Thu, 19/05/2011 - 09:15 The percentage of ebook purchases has dropped back from the high of the post-Christmas period, falling to 2.5% of all book purchases in volume over the four-week period to 20th March. In a presentation at the... Continue reading at The Bookseller

[ The Bookseller | 2011-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook purchases #dropped back #post-christmas period #book purchases #four-week period #20th march #data compiled


Getting the Word Out: Audio Book Marketing 2011

The Audio Publishers Association is set to kick off its 14th annual June Is Audiobook Month campaign, designed to celebrate the industry and bring greater awareness of audiobooks. As formats and consumer habits have changed over the past 10 years—sometimes dramatically—audio publishers have kept... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer habits


Transworld claims first day Madeleine sales of 40,000

Written By: Charlotte Williams Publication Date: Fri, 13/05/2011 - 13:05 Transworld is reporting first day sales of at least 40,000 copies of Madeleine by Kate McCann, about the infamous disappearance of her daughter from their holiday apartment in Portugal four years ago. read more Continue reading at The Bookseller

[ The Bookseller | 2011-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #day sales


HMV in 'advanced' talks over Waterstone's sale

Written By: Bookseller Staff Publication Date: Fri, 13/05/2011 - 18:25 HMV has confirmed that it is in "advanced discussions regarding a potential sale of Waterstone's". The announcement, made late on Friday, follows a day of increased speculation with reports that Russian investor Alexander... Continue reading at The Bookseller

[ The Bookseller | 2011-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advanced discussions #potential sale #bookselling chain


Sainsbury's grows book sales 20%

Written By: Lisa Campbell Publication Date: Wed, 11/05/2011 - 08:22 Sainsbury's has singled out book sales as an area of strong growth in its most recent financial year, and has said that it will now devote more new space to "non-food ranges". For the 52 weeks to 19th March 2011, the retailer... Continue reading at The Bookseller

[ The Bookseller | 2011-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book sales #strong growth #20% growth


Axel Springer First-Quarter Profit Advances on International, Online Sales

German publisher said it was confident for annual sales after reporting strong revenue growth thanks to its expansion abroad and into its digital business. Continue reading at Editor & Publisher

[ Editor & Publisher | 2011-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online sales #german publisher #annual sales #digital business


Digital sales could be 15% of total next year - Hudson

Written By: Philip Jones Publication Date: Tue, 10/05/2011 - 11:06 E-book sales could exceed 8% of trade publishers' sales in 2011, and could reach 15% next year, Random House UK's deputy chairman Ian Hudson told delegates at the World e-Reading Congress this morning (10th May). Hudson also... Continue reading at The Bookseller

[ The Bookseller | 2011-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital sales #trade publishers #enhanced ebook #sit back


Bennett to hold Brent library fundraiser

Written By: Graeme Neill Publication Date: Tue, 10/05/2011 - 11:17 Alan Bennett is to hold a fundraiser to help fund the legal campaign against the Brent library closures. Residents of Brent sent a legal letter to the council's legal director on Friday (6th May). It argues the council's move... Continue reading at The Bookseller

[ The Bookseller | 2011-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #legal campaign #legal director #friday 6th #consultation period #4th march


Book sales spring back after Royal Wedding week

Written By: Philip Stone Publication Date: Tue, 10/05/2011 - 15:50 Book sales bounced back after a dire seven days in the week of the Royal Wedding in which physical book sales plummeted to an eight-year low. According to Nielsen BookScan data, spending in the seven days to 7th May was up... Continue reading at The Bookseller

[ The Bookseller | 2011-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #royal wedding #eight-year low