The Rubicon Project, a digital advertising platform for buyers and sellers, has revealed its plans to sell its shares publicly. The LA-based company follows a number of ad tech firms that have tested public markets within the past year, including Criteo, RocketFuel, Tremor Video, YuMe among others. Rubicon revealed revenues and losses in its first public financial statement. The company. In the past nine months of 2013, Rubicon generated $55.7 million, compared to $37.6 million during that timeframe in 2012. Losses rose from $4.4 million in the last nine months of 2012 to $9.2 million in 2013. Rubicon said it helps deliver ads to up to 550 million Internet users while working with 500 leading Web publishers and 100,000 global brand buyers. Total revenue spent on ads on the platform—managed revenue—rose 44 percent in the first nine months of 2013 to $326.7 million, compared to $226.8 million during the same time period in 2012. Rubicon said it would raise $100 million, but that number could change when it eventually goes public, which could take months. Morgan Stanley and Goldman Sachs are leading the initial public offering. The company was valued at more than $300 million, based on the $5.92 fair market price of shares when stock options were granted in October. News Corp. is a major shareholder owning more than 20 percent of the company. News Corp., founded by Rupert Murdoch, also uses Rubicon to sell ad inventory from Web properties. Continue reading at 'AdWeek'
[ AdWeek | 2014-02-05 00:00:00 UTC ]
News tagged with:
#time period
#morgan stanley
#goldman sachs
#rupert murdoch
#web properties
J K Rowling's next published work is likely to be for children younger than the readers of... Continue reading at The Bookseller
[ The Bookseller | 2012-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#published work
#children younger
Analysts have predicted profits at W H Smith will top the £100m mark when the high street... Continue reading at The Bookseller
[ The Bookseller | 2012-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#high street
Bestselling author Sir Terry Pratchett has set up his own multimedia production company,... Continue reading at The Bookseller
[ The Bookseller | 2012-10-01 00:00:00 UTC ]
More news stories like this |
Barnes & Noble will release its self-publishing platform PubIt in the UK following the launch... Continue reading at The Bookseller
[ The Bookseller | 2012-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#barnes noble
Penguin imprint Michael Joseph has snapped up an Australian debut novel which they describe as a... Continue reading at The Bookseller
[ The Bookseller | 2012-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#rosie project
#australian debut
HarperCollins imprint The Friday Project has signed another title in its Confessions series,... Continue reading at The Bookseller
[ The Bookseller | 2012-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#harpercollins imprint
#friday project
#confessions series
YUDU Media is to make a push into the education market with the launch of YUDU Education, a new... Continue reading at The Bookseller
[ The Bookseller | 2012-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#education market
Hodder is planning its most "innovative" campaign for Jodi Picoult's next novel,... Continue reading at The Bookseller
[ The Bookseller | 2012-09-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#jodi picoult
Publishers are readying themselves to respond to an explosion of e-reading devices in the UK in... Continue reading at The Bookseller
[ The Bookseller | 2012-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#e-reading devices
Volunteers will take over the running of ten libraries in Surrey after the county council was... Continue reading at The Bookseller
[ The Bookseller | 2012-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#council plans
#volunteer-run libraries
#county council
News Limited is planning to get rid of 10 per cent of its photographers across the publisher's newspapers. Continue reading at The Sydney Morning Herald
[ The Sydney Morning Herald | 2012-08-16 00:00:00 UTC ]
More news stories like this |
The numerous awe-inspiring projects adorning the production floors of Hong Kong and mainland China print suppliers always get PW itching to feature these unbelievable objects that pass for books. However, nondisclosure agreements and confidentiality clauses often play havoc with this wish. But... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#projects showcase
#hong kong
Cornwall council has announced a raft of privatisation plans, meaning key services such as... Continue reading at The Bookseller
[ The Bookseller | 2012-08-02 00:00:00 UTC ]
More news stories like this |
Penguin UK's focus on brand strategy and going direct to the consumer will continue into the... Continue reading at The Bookseller
[ The Bookseller | 2012-07-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#penguin uk
#brand strategy
For serial entrepreneur John Ossenmacher, cofounder, president, and CEO of ReDigi, which bills itself as “the world’s first pre-owned digital marketplace,” the copyright infringement case filed by Capitol Records in U.S. District Court in Manhattan at the start of the year to shut it down is... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-07-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#capitol records
#district court
Bloomberg LP is jumping into an area dominated by established media players again—this time with a daily magazine it will produce for the Republican and Democratic conventions. The daily, called Bloomberg Insider, will run 32 pages per ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bloomberg lp
#area dominated
The foundation behind a proposed museum honoring American authors has published a plan for the building. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-07-17 00:00:00 UTC ]
More news stories like this |
Indie publisher Duckworth has teamed up with the Read Russia project to create a 125-volume... Continue reading at The Bookseller
[ The Bookseller | 2012-07-10 00:00:00 UTC ]
More news stories like this |
The sale to Buzzmedia, a portfolio of music and celebrity Web sites, calls into question Spin's future as a print publication. Continue reading at The New York Times
[ The New York Times | 2012-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#print publication