The Rubicon Project, a digital advertising platform for buyers and sellers, has revealed its plans to sell its shares publicly. The LA-based company follows a number of ad tech firms that have tested public markets within the past year, including Criteo, RocketFuel, Tremor Video, YuMe among others. Rubicon revealed revenues and losses in its first public financial statement. The company. In the past nine months of 2013, Rubicon generated $55.7 million, compared to $37.6 million during that timeframe in 2012. Losses rose from $4.4 million in the last nine months of 2012 to $9.2 million in 2013. Rubicon said it helps deliver ads to up to 550 million Internet users while working with 500 leading Web publishers and 100,000 global brand buyers. Total revenue spent on ads on the platform—managed revenue—rose 44 percent in the first nine months of 2013 to $326.7 million, compared to $226.8 million during the same time period in 2012. Rubicon said it would raise $100 million, but that number could change when it eventually goes public, which could take months. Morgan Stanley and Goldman Sachs are leading the initial public offering. The company was valued at more than $300 million, based on the $5.92 fair market price of shares when stock options were granted in October. News Corp. is a major shareholder owning more than 20 percent of the company. News Corp., founded by Rupert Murdoch, also uses Rubicon to sell ad inventory from Web properties. Continue reading at 'AdWeek'
[ AdWeek | 2014-02-05 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Wed, 14/09/2011 - 09:00 Internet venture Afictionado plans to launch a pay-monthly ebook library in 2012. The company is yet to approach publishers to take part in the scheme, but is promising to offer "strong returns" to publishing partners, paying... Continue reading at The Bookseller
[ The Bookseller | 2011-09-14 00:00:00 UTC ]
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Written By: Tom Tivnan Publication Date: Fri, 09/09/2011 - 14:54 Oxford University Press c.e.o. Nigel Portwood has signalled a new strategic direction for the publisher by saying he will be looking to acquire other businesses more ambitiously. read more Continue reading at The Bookseller
[ The Bookseller | 2011-09-09 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Fri, 09/09/2011 - 08:45 Discount retailer The Works has said it hopes to expand its stores in the UK by nearly 150, as well as growing its e-commerce business with the sale of ebooks. The retailer has opened 43 new stores this yearbringing its total... Continue reading at The Bookseller
[ The Bookseller | 2011-09-09 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Fri, 09/09/2011 - 11:02 The nationwide celebration of libraries and librarians that is to be National Libraries Day has been confirmed for Saturday 4th February. Author Alan Gibbons of Campaign for the Book, a prime mover behind the initiative, said... Continue reading at The Bookseller
[ The Bookseller | 2011-09-09 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 06/09/2011 - 08:30 The Friday Project has acquired ten books by late American author William Wharton, with the deal including his never-before-published Second World War memoir, Shrapnel. read more Continue reading at The Bookseller
[ The Bookseller | 2011-09-06 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 05/09/2011 - 07:30 Chatto & Windus will publish an illustrated edition of its The Hare with Amber Eyes by Galaxy New Writer of the Year 2010 Edmund de Waal, hoping to attract Christmas gift buyers. The book will include more than 100... Continue reading at The Bookseller
[ The Bookseller | 2011-09-05 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 22/08/2011 - 11:40 Random House Childrens Books is hoping that Christopher Paolinis Inheritance Cycle series will be remembered for generations to come as it plans marketing activity for the final instalment, Inheritance. The fourth... Continue reading at The Bookseller
[ The Bookseller | 2011-08-22 00:00:00 UTC ]
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Amazon moved aggressively to fulfill its new ambition to publish books as well as sell them, announcing that it had signed Timothy Ferriss, the popular self-help guru. Continue reading at The New York Times
[ The New York Times | 2011-08-17 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Wed, 03/08/2011 - 13:30 Cambridgeshire county council is set to announce new library plans in September, with book "vending" machines at train stations and park and ride sites potentially on the cards. An online ordering and delivery service,... Continue reading at The Bookseller
[ The Bookseller | 2011-08-03 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 01/08/2011 - 08:59 Digital sales have helped to bolster profitability for Penguin in the first six months of 2011, with company chiefs looking for organic growth and a focus on the high street over the second half of the year. read more Continue reading at The Bookseller
[ The Bookseller | 2011-08-01 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 28/07/2011 - 08:50 Cheshire-based literary consultants Daniel Goldsmith Associates has set up its own publishing imprint, Aston Bay, focusing initially on crime fiction. read more Continue reading at The Bookseller
[ The Bookseller | 2011-07-28 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 20/07/2011 - 09:05 Google, authors and publishers have been given a 15th September deadline to come up with a legal plan for the Google Settlement. The deal, for a revised book-scanning agreement for out of print titles and copyright works, has... Continue reading at The Bookseller
[ The Bookseller | 2011-07-20 00:00:00 UTC ]
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Written By: Barbara Casassus Publication Date: Wed, 20/07/2011 - 14:20 French cultural product chain Fnac has announced a new five-year strategic plan to help lift flagging sales as consumer habits change and competition from the internet erodes traditional markets. Called Fnac 2015, the... Continue reading at The Bookseller
[ The Bookseller | 2011-07-20 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Tue, 19/07/2011 - 17:41 The Publishers Association is launching its second digital survey this year and could introduce a quarterly digital survey by 2012. The trade body said the survey came in response to the "significant growth" in digital sales,... Continue reading at The Bookseller
[ The Bookseller | 2011-07-19 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Thu, 14/07/2011 - 15:18 Oxfordshire library campaigners have claimed there are "major gaps" in the council's plans to make extensive use of volunteers in its library network. read more Continue reading at The Bookseller
[ The Bookseller | 2011-07-14 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Thu, 07/07/2011 - 09:06 The Booksellers Association has announced it will formally oppose the merger of Amazon and The Book Depository, with the BA saying that Amazon already had a "de facto monopoly". Meanwhile, the PA is actively considering... Continue reading at The Bookseller
[ The Bookseller | 2011-07-07 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 05/07/2011 - 11:26 The Office of Fair Trading (OFT) has announced it is to investigate Amazons acquisition of The Book Depository. The official body has issued an invitation to comment notice asking for written representations about any... Continue reading at The Bookseller
[ The Bookseller | 2011-07-05 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Fri, 01/07/2011 - 09:26 James Daunt's tenure at the helm of Waterstone's is likely to be about "revolution not evolution" as he begins his leadership of the company, according to a source close to the situation. The new m.d. of the high-street... Continue reading at The Bookseller
[ The Bookseller | 2011-07-01 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Fri, 01/07/2011 - 11:46 Anthony Cheetham has left Atlantic Books and resigned as a director of the company. It is understood that Cheetham left the publisher yesterday (30th June) with a memo circulated internally announcing his departure. His role... Continue reading at The Bookseller
[ The Bookseller | 2011-07-01 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 24/06/2011 - 10:55 Icon Books has acquired a maths and puzzle book by numbers guru Johnny Ball, based on his slot on his daughter Zoe Ball's Saturday Morning Show on BBC Radio 2. Managing director Simon Flynn commissioned the title, Ball... Continue reading at The Bookseller
[ The Bookseller | 2011-06-24 00:00:00 UTC ]
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