Rubicon Project Sets $100M IPO Plan

The Rubicon Project, a digital advertising platform for buyers and sellers, has revealed its plans to sell its shares publicly. The LA-based company follows a number of ad tech firms that have tested public markets within the past year, including Criteo, RocketFuel, Tremor Video, YuMe among others. Rubicon revealed revenues and losses in its first public financial statement. The company. In the past nine months of 2013, Rubicon generated $55.7 million, compared to $37.6 million during that timeframe in 2012. Losses rose from $4.4 million in the last nine months of 2012 to $9.2 million in 2013. Rubicon said it helps deliver ads to up to 550 million Internet users while working with 500 leading Web publishers and 100,000 global brand buyers. Total revenue spent on ads on the platform—managed revenue—rose 44 percent in the first nine months of 2013 to $326.7 million, compared to $226.8 million during the same time period in 2012. Rubicon said it would raise $100 million, but that number could change when it eventually goes public, which could take months. Morgan Stanley and Goldman Sachs are leading the initial public offering. The company was valued at more than $300 million, based on the $5.92 fair market price of shares when stock options were granted in October. News Corp. is a major shareholder owning more than 20 percent of the company. News Corp., founded by Rupert Murdoch, also uses Rubicon to sell ad inventory from Web properties.     Continue reading at 'AdWeek'

[ AdWeek | 2014-02-05 00:00:00 UTC ]
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Salon CEO Richard Gingras Leaves, Set to Join Google

Richard Gingras, who acted as CEO of the Salon Media Group for the past two years, is leaving the company to join search giant Google as global head of news products. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-23 00:00:00 UTC ]
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Goldsboro Books set for "record-breaking" year

Publication Date: Thu, 16/06/2011 - 09:10 Goldsboro Books has revealed it is on-track for a record-breaking financial year after moving premises in March. The 12-year-old independent London bookshop, which specialises in first edition signed copies, said May prevailed as its “best ever” month... Continue reading at The Bookseller

[ The Bookseller | 2011-06-16 00:00:00 UTC ]
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Mercury titles set to rock readers

Written By: Charlotte Williams Publication Date: Thu, 16/06/2011 - 15:44 Publishers are vying to be the champions as they bring out titles to coincide with the 20th anniversary of the death of Queen star Freddie Mercury in November 2011. read more Continue reading at The Bookseller

[ The Bookseller | 2011-06-16 00:00:00 UTC ]
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BCA plans for 30% growth in next year

Written By: Lisa Campbell Publication Date: Fri, 10/06/2011 - 08:23 Book Club Associates has announced plans for 30% growth over the next year after it was bought by the Webb Group in a deal which could potentially see its books sold through Next and Grattan retail catalogues. read more Continue reading at The Bookseller

[ The Bookseller | 2011-06-10 00:00:00 UTC ]
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Canongate plans ebook giveaway for Brooks

Written By: Graeme Neill Publication Date: Fri, 03/06/2011 - 14:47 Canongate is planning to give a limited number of free ebook copies of Grow Up, the debut novel by 19-year-old Ben Brooks, ahead of its paperback publication in July. read more Continue reading at The Bookseller

[ The Bookseller | 2011-06-03 00:00:00 UTC ]
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HC plans a summer of love for Harriet Evans

Written By: Graeme Neill Publication Date: Fri, 03/06/2011 - 08:40 HarperCollins is giving Harriet Evans' backlist a "summery" look as it plans its biggest ever campaign for the paperback release of her latest novel later this month. Love Always will be published in paperback and ebook on 23rd... Continue reading at The Bookseller

[ The Bookseller | 2011-06-03 00:00:00 UTC ]
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'Super Thursday' set for late September

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[ The Bookseller | 2011-06-03 00:00:00 UTC ]
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Amazon's Publishing Plans Cause Rivals Some Unease

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[ AdWeek | 2011-05-25 00:00:00 UTC ]
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Waterstone's plans ebook push for post-HMV era

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[ The Bookseller | 2011-05-10 00:00:00 UTC ]
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Ed Victor sets up publishing imprint

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[ The Bookseller | 2011-05-10 00:00:00 UTC ]
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Conde Nast Reportedly Plans iPad Magazine Subscriptions

The New Yorker is expected to be the first in-app publication to be offered as more than a single issue sale. Continue reading at PC World

[ PC World | 2011-05-09 00:00:00 UTC ]
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Publishers Make a Plan: A ‘One Stop’ Book Site

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[ The New York Times | 2011-05-07 00:00:00 UTC ]
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Barnes & Noble Plans New E-Book Reader [Voices]

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[ AllThingsD | 2011-05-05 00:00:00 UTC ]
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Penguin USA sets up home in BookCountry for slush-pile

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[ The Bookseller | 2011-04-27 00:00:00 UTC ]
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More library closures set for summer

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[ The Bookseller | 2011-04-21 00:00:00 UTC ]
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Plans revealed for WBN 2012, Kingsford to head

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[ The Bookseller | 2011-04-11 00:00:00 UTC ]
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Barnes & Noble Moves Forward With Plans To Allow Android Apps on Nook [Mobilized]

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[ AllThingsD | 2011-04-08 00:00:00 UTC ]
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Eason unveils turnaround plans

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[ The Bookseller | 2011-04-08 00:00:00 UTC ]
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Publishers gloomy on Borders' turnaround plan

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[ The Bookseller | 2011-04-07 00:00:00 UTC ]
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Quercus acquires Hull-set crime novel

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[ The Bookseller | 2011-04-06 00:00:00 UTC ]
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