The Rubicon Project, a digital advertising platform for buyers and sellers, has revealed its plans to sell its shares publicly. The LA-based company follows a number of ad tech firms that have tested public markets within the past year, including Criteo, RocketFuel, Tremor Video, YuMe among others. Rubicon revealed revenues and losses in its first public financial statement. The company. In the past nine months of 2013, Rubicon generated $55.7 million, compared to $37.6 million during that timeframe in 2012. Losses rose from $4.4 million in the last nine months of 2012 to $9.2 million in 2013. Rubicon said it helps deliver ads to up to 550 million Internet users while working with 500 leading Web publishers and 100,000 global brand buyers. Total revenue spent on ads on the platform—managed revenue—rose 44 percent in the first nine months of 2013 to $326.7 million, compared to $226.8 million during the same time period in 2012. Rubicon said it would raise $100 million, but that number could change when it eventually goes public, which could take months. Morgan Stanley and Goldman Sachs are leading the initial public offering. The company was valued at more than $300 million, based on the $5.92 fair market price of shares when stock options were granted in October. News Corp. is a major shareholder owning more than 20 percent of the company. News Corp., founded by Rupert Murdoch, also uses Rubicon to sell ad inventory from Web properties. Continue reading at 'AdWeek'
[ AdWeek | 2014-02-05 00:00:00 UTC ]
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The New York Times today introduced its new digital subscription plan for charging the heaviest users of its site. The plan takes effect with readers in Canada today, and in the U.S. and the rest of the world on March 28. The plan offers three digital subscription plans across a variety of devices. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-18 00:00:00 UTC ]
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While librarians are pushing for access to more ebooks to satisfy demand, publishers are reconsidering how much that access should be worth. Continue reading at The New York Times
[ The New York Times | 2011-03-15 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Thu, 10/03/2011 - 15:15 James, Aunts Spiker and Sponge, as well as the Centipede, Ladybird and Earthworm will be celebrated this spring as Puffin publishes a 50th anniversary edition of Roald Dahl's James and the Giant Peach, and launches a... Continue reading at The Bookseller
[ The Bookseller | 2011-03-10 00:00:00 UTC ]
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Popular Science has been at the front of the pack in terms of early adoption since the start of the apps race. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-10 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Wed, 09/03/2011 - 08:43 Picture book author and illustrator Gillian McClure is setting up publishing company Plaister Press rather than conform to the "hugely cautious" picture book market. McClure hopes the company will eventually expand to include... Continue reading at The Bookseller
[ The Bookseller | 2011-03-09 00:00:00 UTC ]
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Written By: Laura Richards Publication Date: Fri, 25/02/2011 - 11:47 Satirical photographer and filmmaker Alison Jackson will be focusing her eye on the Royal Wedding with a new book from Quadrille about Prince William and Kate Middleton's forthcoming nuptials. Anne Furniss, Quadrille... Continue reading at The Bookseller
[ The Bookseller | 2011-02-25 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Thu, 24/02/2011 - 15:30 Simon & Schuster is repackaging three of Jackie Collins backlist titles ahead of her latest novel, Goddess of Vengeance. read more Continue reading at The Bookseller
[ The Bookseller | 2011-02-24 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Thu, 24/02/2011 - 09:42 Final preparations are underway for a medley of events planned to celebrate World Book Night, with independent and national retailers planning to host author readings, quizzes and book swaps. On 5th March, 20,000 participants... Continue reading at The Bookseller
[ The Bookseller | 2011-02-24 00:00:00 UTC ]
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Magazine publishers have a tough choice: an exclusive, pricey deal with the wildly popular Apple conduit, or Googles open, less expensive and less trafficked vehicle. Continue reading at The New York Times
[ The New York Times | 2011-02-21 00:00:00 UTC ]
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By Joe Wilcox, Betanews Well, that didn't take long. One day after Apple dropped its subscription plan bomb on suspicious publishers, Google officially countered with One Pass. Google strips out the onerous restrictions Apple imposes. It's a brilliant marketing response, and aptly timed with new... Continue reading at Betanews
[ Betanews | 2011-02-17 00:00:00 UTC ]
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The decision by the owner of Cosmopolitan to buy Lagardère's international portfolio, and the rights for Elle, reflects the shifting sands of the magazine marketplace. Continue reading at Media Week
[ Media Week | 2011-02-17 00:00:00 UTC ]
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By Joe Wilcox, Betanews Somebody call the cops -- eh, antitrust authorities. Apple's subscription plan is here, and it's as bad for many, if not most, publishers as rumored. The first of several key sentences from Apple's press announcement: "Publishers may no longer provide links in their apps... Continue reading at Betanews
[ Betanews | 2011-02-15 00:00:00 UTC ]
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At a press conference this morning, Time Inc. announced it is launching an "all access" digital subscription plan in an effort to offer their brands to readers on any platform. Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-11 00:00:00 UTC ]
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European publishers have added their voice to the chorus of criticism of Apples plans for iPad newspaper subscriptions. Continue reading at PC World
[ PC World | 2011-02-10 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Fri, 04/02/2011 - 10:49 Apple is set for a collision course with Amazon after setting a 31st March deadline for its changes to its app terms. From that date, all apps must make any content they use available for purchase within the app itself. This... Continue reading at The Bookseller
[ The Bookseller | 2011-02-04 00:00:00 UTC ]
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The assets of music magazine Pastewhich folded in print last fall but kept Pastemagazine.com alivehave been sold to Wolfgang's Vault, owner of a variety of music sites including Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-26 00:00:00 UTC ]
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