Rubicon Project Sets $100M IPO Plan

The Rubicon Project, a digital advertising platform for buyers and sellers, has revealed its plans to sell its shares publicly. The LA-based company follows a number of ad tech firms that have tested public markets within the past year, including Criteo, RocketFuel, Tremor Video, YuMe among others. Rubicon revealed revenues and losses in its first public financial statement. The company. In the past nine months of 2013, Rubicon generated $55.7 million, compared to $37.6 million during that timeframe in 2012. Losses rose from $4.4 million in the last nine months of 2012 to $9.2 million in 2013. Rubicon said it helps deliver ads to up to 550 million Internet users while working with 500 leading Web publishers and 100,000 global brand buyers. Total revenue spent on ads on the platform—managed revenue—rose 44 percent in the first nine months of 2013 to $326.7 million, compared to $226.8 million during the same time period in 2012. Rubicon said it would raise $100 million, but that number could change when it eventually goes public, which could take months. Morgan Stanley and Goldman Sachs are leading the initial public offering. The company was valued at more than $300 million, based on the $5.92 fair market price of shares when stock options were granted in October. News Corp. is a major shareholder owning more than 20 percent of the company. News Corp., founded by Rupert Murdoch, also uses Rubicon to sell ad inventory from Web properties. Continue reading at 'AdWeek'

[ AdWeek | 2014-02-05 00:00:00 UTC ]
News tagged with: #time period #morgan stanley #goldman sachs #rupert murdoch #web properties

Other Publishing stories related to: 'Rubicon Project Sets $100M IPO Plan'

Super Thursday set for 11th October

Books by Michael Palin, Zadie Smith, Andrew Marr, and Ann Widdecombe have been added to the... Continue reading at The Bookseller

[ The Bookseller | 2012-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #11th october #michael palin #zadie smith #andrew marr #ann widdecombe

AOP: Two Thirds of Online Publishers Plan to Grow Digital Roles

Two thirds of UK online publishers are planning to increase the number of digital roles "on the back of product growth expectations", the Association of Online Publishers reported today, compared to 55 per cent which saw growth in 2011. Acco ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-03-26 00:00:00 UTC ]
More news stories like this |

How To Plan Your Company's End Game

Encyclopaedia Britannica, the 244-year-old company, recently announced it would stop printing encyclopedias. Of course this triggered a flurry of talk about the end of printed books, magazines, and newspapers and a once-great company humbled by shifts in technology. But to fall into that... Continue reading at Fast Company

[ Fast Company | 2012-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marie curie #albert einstein #bill clinton #digital learning #snew book

Kobo plans marketing push to bolster British sales

E-bookseller Kobo plans to grow device sales in the UK with a strong marketing push towards the... Continue reading at The Bookseller

[ The Bookseller | 2012-03-15 00:00:00 UTC ]
More news stories like this |

Furniss to leave WME to set up agency

Eugenie Furniss, one of the UK’s most high-profile literary agents, is leaving William... Continue reading at The Bookseller

[ The Bookseller | 2012-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #eugenie furniss

French government to digitize out-of-print 20th century works, plans ebook initiative

It's a case of having one's cake and eating it, too. Or, in this instance, digitizing the works of others and reselling them online for a 40 percent cut. According to Le Temps, a controversial new law recently passed by the French government will see out-of-print books from the 20th century... Continue reading at Engadget

Rubicon Project Sets $100M IPO Plan

Other Publishing stories related to: 'Rubicon Project Sets $100M IPO Plan'

Super Thursday set for 11th October

AOP: Two Thirds of Online Publishers Plan to Grow Digital Roles

How To Plan Your Company's End Game

Kobo plans marketing push to bolster British sales

Furniss to leave WME to set up agency

French government to digitize out-of-print 20th century works, plans ebook initiative

Peters set to refocus on schools

Madeleine Buston to set up own agency

Alma to set sail with Lightship author

New indie presses plan bold bespoke lists

Bloomsbury sets up India business

Watermark plans UK expansion

Harvill Secker switches to Plan D

Ambitious plans for Apple textbook growth

Friday Project buys Aldiss backlist

Meredith Set To Buy Allrecipes From Reader's Digest

The Black Project wins graphic novel prize

Faber launches online project hub for YA readers

Independent Booksellers Week set for July

Publishers look to digital as physical sales slump £100m in 2011