Hearst Magazines, the publisher of Cosmopolitan and Elle, has sold a big Revlon campaign including a 10-episode digital-video series called "#GoBold."A spokeswoman for Hearst said the campaign's price tag is a "healthy seven figures" and includes not only the video series but also print pages, digital-display ads and social media promotions.Hosted by Laverne Cox, a cast member on Netflix's "Orange is the New Black," contestants on "#GoBold" compete in challenges, such as creating a magazine spread to communicate their personalities. Revlon products are integrated into the episodes. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-07-14 00:00:00 UTC ]
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Gretchen Treu and Wes Lukes, co-owners of A Room of One’s Own in Madison, Wis., were named the 2021 Superstars at last night’s virtual celebration of PW Star Watch, a program that honors up-and-coming creatives in the book business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-17 05:00:00 UTC ]
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Penguin Random House (PRH) is re-recording all 40 audiobooks from Sir Terry Pratchett’s bestselling Discworld series, with an all-star cast of acting talent including Bill Nighy, Andy Serkis and Sian Clifford. Continue reading at The Bookseller
[ The Bookseller | 2021-11-16 06:33:33 UTC ]
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Sony and Microsoft have had a year to address supply shortages and improve game libraries for their new consoles. Here's how they stack up. Continue reading at Wired
[ Wired | 2021-11-12 12:00:00 UTC ]
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The next time you're watching a show on Prime Video and there's a moment that leaves you crying, laughing or feeling wowed, you might be able to share a clip of it with your friends. Prime Video users in the US can now try a clip feature on iOS.Perhaps due to rights issues, the feature is... Continue reading at Engadget
[ Engadget | 2021-11-11 20:31:33 UTC ]
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The trade publishing segment continues to perform well in 2021, with August sales up 15.1% in the adult category and ahead 21.8% in the children’s/young adult segment at publishers that report results to the Association of American Publishers’ StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-08 05:00:00 UTC ]
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Guppy Books has signed its first screen deal after production company Threewise optioned the Ghost Scouts book series, written and illustrated by Taylor Dolan. Continue reading at The Bookseller
[ The Bookseller | 2021-11-02 00:50:09 UTC ]
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About 20 years ago, Oakland A's general manager Billy Beane used data and statistics to help his low-revenue team keep pace with wealthier competitors, making for a stronger roster. The resulting success inspired Michael Lewis' bestselling book Moneyball, which in turn led to Brad Pitt... Continue reading at AdWeek
[ AdWeek | 2021-11-01 21:30:00 UTC ]
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UCLan Publishing is launching an illustrated chapter book list for younger readers, kicking off with a two-book deal for debut author Emma Finlayson-Palmer’s Autumn Moonbeam series. Continue reading at The Bookseller
[ The Bookseller | 2021-11-01 05:21:50 UTC ]
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This post contains moderate spoilers for the first episode and slight spoilers for episode two of ‘Star Trek: Prodigy.’How do you make a series that can draw in newcomers while still appealing to long-time fans? In the case of Star Trek: Prodigy, you set it in a place where the United Federation... Continue reading at Engadget
[ Engadget | 2021-10-28 07:00:33 UTC ]
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Ebury Press has won a seven-way auction for the debut cookbook by personal trainer turned baking influencer Eloise Head, known to more than four million followers on TikTok, Instagram and YouTube as Fitwaffle. Continue reading at The Bookseller
[ The Bookseller | 2021-10-27 22:32:50 UTC ]
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What do a publisher that was founded in 1887 and one that was founded in 2006 have in common? Plenty, as it turns out, when it comes to their commerce strategies. BuzzFeed senior vice president of ad strategy and partnerships Ken Blom and Hearst Magazines vp of strategic partnerships and... Continue reading at AdWeek
[ AdWeek | 2021-10-27 14:09:20 UTC ]
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Rebecca Green's book How To Make Friends With A Ghost (Andersen Press) is being developed by the Jim Henson company as a new stop-motion animation series for children ages five to nine years old. Continue reading at The Bookseller
[ The Bookseller | 2021-10-25 21:42:12 UTC ]
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Good news for theatermakers and audiences alike: Broadway World has reported that the Andrew W. Mellon Foundation has awarded a two-year, one-million-dollar grant to TCG Books, the largest independent trade publisher of dramatic literature in North America. The grant will, according to Broadway... Continue reading at Literrary Hub
[ Literrary Hub | 2021-10-22 18:01:30 UTC ]
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The publisher's pro-rated terms and its temporary story time permissions will now run through March, 31, 2022, as the pandemic continues to impact schools and libraries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-22 04:00:00 UTC ]
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‘The main reason I'm here is to support the fair,’ says Brazilian children's book publisher and IPA vice-president Karine Pansa. The post Karine Pansa: IPA’s Vice-President On Frankfurt’s Role in Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-10-22 02:27:54 UTC ]
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Children are being exposed to aspects of Netflix’s gory and dark drama Squid Game, but it’s most likely not from the streaming service itself. Continue reading at The Conversation
[ The Conversation | 2021-10-21 05:35:19 UTC ]
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PW talks with acclaimed fantasy author V.E. Schwab about her new graphic novel 'ExtraOrdinary,' and returning to her epic Villains prose series. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-20 04:00:00 UTC ]
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Don Winslow ripped the conservative West Virginia Democrat for conflicts of interest amid a Senate stalemate over Joe Biden's social policy agenda. Continue reading at The Huffington Post
[ The Huffington Post | 2021-10-19 08:03:21 UTC ]
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Mango Publishing Group and the Italian children's and illustrated books publisher White Star have entered a publishing agreement in which Mango will acquire exclusive rights to publish certain White Star books in English, while White Star will acquire identical rights to to translate and sell a... Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-18 04:00:00 UTC ]
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Speaking of a mission 'to embed trust in research,' Springer Nature again this year offers a series of digital discussions during Frankfurt. The post Springer Nature at Frankfurt: Physical Stand, Digital Programming appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-10-13 20:29:19 UTC ]
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