Revlon Products Play a Starring Role in #GoBold, Hearst's New Digital Video Series

Hearst Magazines, the publisher of Cosmopolitan and Elle, has sold a big Revlon campaign including a 10-episode digital-video series called "#GoBold."A spokeswoman for Hearst said the campaign's price tag is a "healthy seven figures" and includes not only the video series but also print pages, digital-display ads and social media promotions.Hosted by Laverne Cox, a cast member on Netflix's "Orange is the New Black," contestants on "#GoBold" compete in challenges, such as creating a magazine spread to communicate their personalities. Revlon products are integrated into the episodes. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-07-14 00:00:00 UTC ]
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After 125 Years, Hearst Brand House Beautiful Launches Its First Podcast

When it comes to haunted houses, House Beautiful thinks the ghosts have gotten all the attention. To compensate, on Wednesday the Hearst title launched the first podcast in its 125-year history, a free, five-episode product called Dark House, which will explore the stories and architecture... Continue reading at AdWeek

[ AdWeek | 2021-10-01 12:00:00 UTC ]
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Lightning strikes back-catalogue deal with self-published star May

Lightning Books has acquired bestselling self-published novelist Nicola May's back catalogue. Continue reading at The Bookseller

[ The Bookseller | 2021-09-30 19:55:17 UTC ]
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Germany’s De Gruyter Completes Archive Digitization: 53,000 Titles

Four publishing houses were merged by Walter De Gruyter in 1923. The new digitization brought 10,000 out-of-print titles back into availability. The post Germany’s De Gruyter Completes Archive Digitization: 53,000 Titles appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-09-28 16:29:01 UTC ]
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Rock Stars and Author Trading Cards: Tales from a Decade of Bookstore Events

For more than 20 years, I worked at the Booksmith, an independent bookstore located in the Haight Ashbury neighborhood of San Francisco. For half that time, I ran the events program. I worked with publishers in selecting authors, creating a monthly schedule, and banging the drum to make sure... Continue reading at Literrary Hub

[ Literrary Hub | 2021-09-24 08:50:35 UTC ]
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Karl Ove Knausgaard's 'The Morning Star' Reaches the U.S.

The My Struggle series author's first full novel since 2004’s 'A Time for Everything' has hit American shelves—and Knausgaard, his translator, and his publisher are all hoping it'll make a splash. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-24 04:00:00 UTC ]
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Bad Form launches series of workshops to demystify publishing industry

Bad Form is launching a series of free events to demystify the publishing industry for people from Black, Asian and racialised communities. Continue reading at The Bookseller

[ The Bookseller | 2021-09-24 03:18:13 UTC ]
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Crime fiction stars team up to support Barnardos

This Halloween, a group of crime writers including Peter James, M W Craven, T M Logan and Trevor Wood are publishing a spooky crime anthology to help raise funds for the Barnardos Children in Crisis Appeal, set up in the wake of the "shadow pandemic" created by Covid-19. Continue reading at The Bookseller

[ The Bookseller | 2021-09-24 02:35:23 UTC ]
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Hodder lands Pottery Throwdown star's memoir

Hodder & Stoughton has landed a memoir by Keith Brymer Jones, star judge of Channel Four’s “The Great Pottery Throwdown”. Continue reading at The Bookseller

[ The Bookseller | 2021-09-23 20:55:02 UTC ]
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Bloomsbury acquires Artfilms video streaming service

Bloomsbury has completed the acquisition of certain assets of Artfilms, the video streaming service of Contemporary Arts Media, as it expands its digital resources portfolio. Continue reading at The Bookseller

[ The Bookseller | 2021-09-22 17:59:05 UTC ]
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ILP acquires Carman's Skeleton Creek series

International Literary Properties (ILP), the global company that acquires and manages literary estates, has acquired Patrick Carman’s Skeleton Creek series. Continue reading at The Bookseller

[ The Bookseller | 2021-09-22 12:04:03 UTC ]
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Stevenson in all-star cast of Sphere's The Haunting Season

Juliet Stevenson and Rory Kinnear are among those starring in the audio edition of The Haunting Season (Sphere), a collection of eight original ghost stories.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-22 08:09:36 UTC ]
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Dan Brown's ex-wife cites new Peacock series in bitter divorce fight

Blythe Brown, who divorced the bestselling author in 2019, claims newly subpoenaed records show he concealed projects like 'The Lost Symbol' series. Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-09-20 13:00:53 UTC ]
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Liturgical Restructures, Focuses on Digital Marketing

A series of promotions at Liturgical Press are part of the Catholic publisher’s efforts to strengthen its digital marketing outreach and enhance books on spirituality, mysticism, and monastic traditional wisdom. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-17 04:00:00 UTC ]
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Univ. of Nebraska Press Launches LGBTQ+ Fiction Series

The University of Nebraska Press is launching Zero Street, a series dedicated to novels and short story collections written by LGBTQ+ authors and featuring LGBTQ+ characters and/or themes. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-15 04:00:00 UTC ]
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Cugnoni leaves Vintage after publisher role made redundant

Vintage publisher Rachel Cugnoni is leaving the company with immediate effect after her role was made redundant. Continue reading at The Bookseller

[ The Bookseller | 2021-09-13 21:28:52 UTC ]
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TV option deal for Mian's Planet Omar series

Hachette Children’s Group has signed a TV option deal for Zanib Mian's Planet Omar series with Bafta award-winning producers Lime Pictures, described as "an incredible milestone for Muslim representation in children’s programming".  Continue reading at The Bookseller

[ The Bookseller | 2021-09-13 19:45:34 UTC ]
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Media Buying Briefing: As the auto industry shifts its priorities, digital media buying slides into the driver’s seat

Due to a convergence of supply-chain issues, shifting consumer preferences, auto advertising continues to shift from traditional to digital media channels, even as total spending is expected to drop. The post Media Buying Briefing: As the auto industry shifts its priorities, digital media... Continue reading at Digiday

[ Digiday | 2021-09-13 04:05:00 UTC ]
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Nicholls, Barker and Makumbi in novel-writing podcast series

A podcast has launched aimed at helping aspiring writers to write a novel, with guest speakers including acclaimed authors such as David Nicholls and Pat Barker. Continue reading at The Bookseller

[ The Bookseller | 2021-09-13 02:25:32 UTC ]
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Rethinking productivity

Are you feeling the pressure? As we start a 'new term', post-restrictions, I know many authors are feeling compelled to start or continue at a certain pace. But we are still in or recovering from trauma, so before you think about what it is possible for you to achieve, please think about how you... Continue reading at The Bookseller

[ The Bookseller | 2021-09-08 21:28:33 UTC ]
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