Hearst Magazines, the publisher of Cosmopolitan and Elle, has sold a big Revlon campaign including a 10-episode digital-video series called "#GoBold."A spokeswoman for Hearst said the campaign's price tag is a "healthy seven figures" and includes not only the video series but also print pages, digital-display ads and social media promotions.Hosted by Laverne Cox, a cast member on Netflix's "Orange is the New Black," contestants on "#GoBold" compete in challenges, such as creating a magazine spread to communicate their personalities. Revlon products are integrated into the episodes. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-07-14 00:00:00 UTC ]
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The launch of some new imprints and another good year for a number of its most popular series combined to boost sales at Quarto Group by 19%, to $151.5 million, in 2021 over 2020. Adjusted operating profit jumped 51%, to $ 16 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-17 04:00:00 UTC ]
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The VAB is helping to create new standards for TV measurement, but can it be an objective party if it counts some measurement providers -- but not Nielsen -- as dues-paying members? The post Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover... Continue reading at Digiday
[ Digiday | 2022-03-04 05:01:00 UTC ]
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The retail giant will shut its bookstore in San Jose and Walnut Creek, as well as it its 4-star stores in Burlingame, Berkeley and Corte Madera as part of a company-wide brick-and-mortar reset. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2022-03-02 23:22:50 UTC ]
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The 'IPA Academy' program being opened with Sharjah Book Authority, is geared to supporting publishers with digital skills and advancement. The post ‘IPA Academy’ Digital Publishing Program Set for a March 7 Opening appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-03-02 14:13:03 UTC ]
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The novelist Kathryn Davis’s personal and time-shuffling new book, “Aurelia, Aurélia,” is about the death of her husband. Continue reading at The New York Times
[ The New York Times | 2022-03-02 10:00:08 UTC ]
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Robert Weil, editor-in-chief of W.W. Norton’s Liveright Publishing imprint, will take on a new role in July as Liveright v-p and executive editor, and will be succeeded by Peter J. Simon, v-p and editor in Norton’s college department. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-24 05:00:00 UTC ]
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As the only Black director on her team, an employee at a large digital media company quit after the support and resources she needed to succeed went to her white colleagues instead. The post ‘They excluded me’: Confessions of a Black director at a digital media company who felt ‘invisible’... Continue reading at Digiday
[ Digiday | 2022-02-22 05:01:00 UTC ]
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Game Of Thrones writer says opportunity to produce comics based on his superhero series Wild Cards is a ‘privilege’George RR Martin will team up with Marvel to produce a new series of comic books, it has been announced.The Game Of Thrones writer said working with the superhero franchise titan... Continue reading at The Guardian
[ The Guardian | 2022-02-19 12:39:49 UTC ]
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Actively purchased copy figures show Immediate Media benefitting as readers turn to domestic and children’s magazines. Continue reading at Media Week
[ Media Week | 2022-02-17 16:49:49 UTC ]
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The following contains spoilers for season four, episodes eight and nine of 'Star Trek: Discovery' and season one of 'Star Trek: Prodigy.'In the initial pitch for Star Trek, way back in 1964, the series was described as “Wagon Train to the Stars.” This was mostly in reference to its sense of... Continue reading at Engadget
[ Engadget | 2022-02-17 14:00:43 UTC ]
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Alejandro Zambra’s latest book is a lighthearted study of artistic birthright, national identity and Chile’s contemporary literary scene. Continue reading at The New York Times
[ The New York Times | 2022-02-15 10:00:04 UTC ]
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The International Publishers Association's 'Inspire' program presents findings from its series of industry workshops. The post IPA Announces a Digital ‘Inspire’ Symposium on Coordinated Action appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-02-14 09:53:00 UTC ]
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A few months back, Blade Runner director Ridley Scott said a live-action series set in that universe is in the works. The project looks to be a step closer to reality, as Amazon Studios has reportedly put it in development. Amazon's TV and film production arm is said to be fast tracking scripts... Continue reading at Engadget
[ Engadget | 2022-02-11 18:28:55 UTC ]
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This year, a 30-second spot in the Big Game will run advertisers about $6.5 million. Here's what that can buy instead in digital media. The post What a $6.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-02-11 05:01:00 UTC ]
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The programs first went into effect in March of 2020 in response to the Covid-19 crisis, and will have been in force for over two years by the time they expire if they are not extended further. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-11 05:00:00 UTC ]
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Sarah Blake's latest post-apocalyptic novel, Mellors' satirical debut about a couple's impulsive marriage, and Lavery's speculative memoir are new this week The post Tuesday New Release Day: Starring Manguso, Blake, Lavery, and More appeared first on The Millions. Continue reading at The Millions
[ The Millions | 2022-02-08 10:59:06 UTC ]
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When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek
[ AdWeek | 2022-02-01 14:00:00 UTC ]
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Fern McCauley has moved from The Artists Partnership to Hachette UK in the newly created role of head of media development, where she will be responsible for handling all book-to-film and TV rights deals for the business. Continue reading at The Bookseller
[ The Bookseller | 2022-02-01 05:31:21 UTC ]
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William Collins has landed Marvel star Simu Liu's "honest and inspiring" memoir. Continue reading at The Bookseller
[ The Bookseller | 2022-01-31 16:51:25 UTC ]
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Fast-growing digital media company Sinuate Media is pivoting its business model with pre-packaged marketing platforms to help small companies compete with bigger fish. Sinuate CEO and founder Leah Messina told Business First that the knowledge needed to use digital marketing tools has increased... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2022-01-27 23:14:12 UTC ]
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