Revlon Products Play a Starring Role in #GoBold, Hearst's New Digital Video Series

Hearst Magazines, the publisher of Cosmopolitan and Elle, has sold a big Revlon campaign including a 10-episode digital-video series called "#GoBold."A spokeswoman for Hearst said the campaign's price tag is a "healthy seven figures" and includes not only the video series but also print pages, digital-display ads and social media promotions.Hosted by Laverne Cox, a cast member on Netflix's "Orange is the New Black," contestants on "#GoBold" compete in challenges, such as creating a magazine spread to communicate their personalities. Revlon products are integrated into the episodes. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-07-14 00:00:00 UTC ]
News tagged with: #price tag #video series #print pages

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Jones, Mairena, Stewart Join 'PW'; Morris Up in Digital Dept.

At 'Publishers Weekly,' Iyana Jones has been named digital media coordinator, Nathalie Mairena has been hired as digital assistant, and Sophia Stewart has joined as editorial assistant. Mike Morris has been promoted to director of digital operations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-08-09 04:00:00 UTC ]
More news stories like this | News stories tagged with: #digital assistant #editorial assistant #digital operations #digital media


Sherer given 'industry first' sustainability role at Springer Nature

Thea Sherer has been appointed director of sustainability at Springer Nature, a newly created role heading up a team dedicated to achieving the company's climate change goals, in a move billed as an industry first for an academic press. Continue reading at The Bookseller

[ The Bookseller | 2021-08-05 10:40:46 UTC ]
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2021 PW Star Watch Submissions Open

The seventh annual PW Star Watch is now open for nominations. The deadline for nominations is September 10. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-29 04:00:00 UTC ]
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Dawn French narrates first ever audiobook of I Love My... series

Dawn French will narrate an audiobook edition of Giles Andreae’s I Love My… picture books for Bolinda, the first time any of the series will be produced in audio.  Continue reading at The Bookseller

[ The Bookseller | 2021-07-28 01:59:59 UTC ]
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Tuesday New Release Day: Starring Ohlin, Adrian, Jin, and More

Our own Thom Beckwith takes a look as some notable books publishing this week. The post Tuesday New Release Day: Starring Ohlin, Adrian, Jin, and More appeared first on The Millions. Continue reading at The Millions

[ The Millions | 2021-07-27 09:59:45 UTC ]
More news stories like this | News stories tagged with: #post tuesday #release day #books publishing


Artron Focuses on Art Books and Digital Printing

The last time 'PW' wrote about Artron was in 2016, soon after it completed Peter Lik’s epic 'Equation of Time', a 528-page large-format photography book that was printed digitally on a Screen TruePress Jet SX inkjet press. Since then, the company’s digital/on-demand printing business and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-23 04:00:00 UTC ]
More news stories like this | News stories tagged with: #art books #digital printing


Leveraging Close Collaborations at Jade Productions

Working around pandemic-induced constraints has been keeping Jade Productions managing director Ken Kong busy. With cross-border travel restrictions still in place, his team is unable to visit factories in mainland China to supervise the manufacturing process. And while the pandemic is largely... Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-23 04:00:00 UTC ]
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Deciding Between Wet and Digital Proofs

With budget constraints and shorter times to market, publishers are turning to digital proofs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-23 04:00:00 UTC ]
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Forging Ahead on the Digital Path at C&C Offset

Last year, C&C Offset celebrated its 40th anniversary by embarking in earnest on a path toward transforming its printing floor. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-23 04:00:00 UTC ]
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S&S Children's picks up graphic novel series from Abdo and Patterson

Simon & Schuster Children’s Books has acquired a three-book graphic novel series, Barb The Brave, by animators and childhood friends Dan Abdo and Jason Patterson. Continue reading at The Bookseller

[ The Bookseller | 2021-07-19 22:30:30 UTC ]
More news stories like this | News stories tagged with: #ss children #graphic novel


Ad Tracker Tool to Improve Advertisers’ Digital Media Carbon Footprint

As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek

[ AdWeek | 2021-07-19 12:56:17 UTC ]
More news stories like this | News stories tagged with: #digital advertising #digital media


9 Funny Chapter Book Series That Will Keep Kids Giggling

These funny chapter book series will have kids laughing out loud as they flip the pages. Make sure to have the sequels ready! Continue reading at Book Riot

[ Book Riot | 2021-07-19 10:40:00 UTC ]
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Tencent to buy British video game studio Sumo for $1.27 billion

In a busy year for gaming mergers, another deal has just been announced. Tencent is to fully acquire Sumo Group, the UK developer behind LittleBigPlanet 3 and Crackdown 3. The Chinese web giant is offering 513 pence per share for the studio, in which it already owns an 8.75 percent stake,... Continue reading at Engadget

[ Engadget | 2021-07-19 09:14:25 UTC ]
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McCall Smith on board for new indie Manderley's series

New indie publisher Manderley Press is publishing a series of forgotten or out-of-print books inspired by buildings, houses, places or landmarks, starting with Robert Louis Stevenson's Edinburgh with an introduction from Alexander McCall Smith. Continue reading at The Bookseller

[ The Bookseller | 2021-07-16 20:15:52 UTC ]
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The Sympathizer adaptation will star Robert Downey Jr. as all the villains.

Back in April, A24 and Rhombus Media optioned the rights to Viet Thanh Nguyen’s The Sympathizer, Nguyen’s Pulitzer-winning debut novel about a half-French, half-Vietnamese army captain who serves as a communist double agent after the fall of Saigon. The novel is being adapted into a limited... Continue reading at Literrary Hub

[ Literrary Hub | 2021-07-16 15:33:34 UTC ]
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Blackout optioned by Obama production company and Netflix in nine-way auction

YA book Blackout (Electric Monkey) has been picked up in a nine-way auction by Netflix with Michelle and Barack Obama’s Higher Ground Productions and Temple Hill Entertainment. Continue reading at The Bookseller

[ The Bookseller | 2021-07-14 21:05:47 UTC ]
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Star power

This year’s class of Rising Stars arrives as a welcome boost in what, on the national stage, has been another tough week heralding much uncertainty ahead. Continue reading at The Bookseller

[ The Bookseller | 2021-07-10 01:05:56 UTC ]
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Aisling Fowler | 'I wanted to feel I was in a good place with the series before the books came out'

Aisling Fowler was watching her husband play a video game when inspiration for the heroine of her début novel first came to her. “He’s very keen to stress that he’s not a gamer,” she laughs, talking to me over video call from Sydney, where said husband is currently working. The female main... Continue reading at The Bookseller

[ The Bookseller | 2021-07-09 04:40:40 UTC ]
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Review: Southern mystery star S.A. Cosby blows up the odd-couple revenge thriller

"Razorblade Tears," S.A. Cosby's follow-up to the Times Book Prize-winning "Blacktop Wasteland," follows two men hunting the killers of their gay sons. Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-07-06 13:00:10 UTC ]
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Tuesday New Release Day: Starring Spiotta, Austin, Statovci, and More

Here’s a quick look at some notable books—new titles from Dana Spiotta, Emily Austin, Pajtim Statovci, and more—that are publishing this week. Want to learn more about upcoming titles? Then go read our most recent book preview. Want to help The Millions keep churning out great books... Continue reading at The Millions

[ The Millions | 2021-07-06 09:59:43 UTC ]
More news stories like this | News stories tagged with: #upcoming titles #post tuesday #release day #notable books— #dana spiotta #whatpublishers weeklyhad