Revlon Products Play a Starring Role in #GoBold, Hearst's New Digital Video Series

Hearst Magazines, the publisher of Cosmopolitan and Elle, has sold a big Revlon campaign including a 10-episode digital-video series called "#GoBold."A spokeswoman for Hearst said the campaign's price tag is a "healthy seven figures" and includes not only the video series but also print pages, digital-display ads and social media promotions.Hosted by Laverne Cox, a cast member on Netflix's "Orange is the New Black," contestants on "#GoBold" compete in challenges, such as creating a magazine spread to communicate their personalities. Revlon products are integrated into the episodes. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-07-14 00:00:00 UTC ]
News tagged with: #price tag #video series #print pages

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Irish Cultural Centre launches free literary interview series

The Irish Cultural Centre in London is launching a series of literary interviews, Northern Irish Voices, this weekend which will form part of its spring 2021 cultural programme. Continue reading at The Bookseller

[ The Bookseller | 2021-04-09 11:48:14 UTC ]
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‘Raft of Stars’ takes a cue from Hemingway, then puts a less macho spin on the adventure tale

Andrew J. Graff’s novel is an earthy coming-of-age story set in rural Wisconsin in the ‘90s. Continue reading at The Washington Post

[ The Washington Post | 2021-04-08 14:13:27 UTC ]
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PRH Extends Temporary E-book, Digital Audio Terms for Libraries

Under the terms of its program, which PRH began more than a year ago, libraries have the option to license e-books and digital audio for one-year terms at a 50% prorated price as an alternative to the existing two-year term (for e-books) or perpetual access (for digital audio). Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-08 04:00:00 UTC ]
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The 'Hilda' Series Catapulted Luke Pearson's Comics Creation to Stardom

PW spoke with Luke Pearson, creator of the Hilda comics series and animated Netflix adaptation, and Sam Arthur, managing director at Nobrow, about the creative and business sides of adapting comics to the screen and how it can change a publisher's list. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-07 04:00:00 UTC ]
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Chrome can now caption almost any video or audio

A lot of the web revolves around video content (subscribe to our YouTube channel!) and podcasts these days, but that brings some accessibility challenges you won’t find with the written word. Hundreds of millions of people are deaf or hard of hearing. Other folks have trouble processing... Continue reading at PC World

[ PC World | 2021-03-25 21:01:00 UTC ]
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‘The Performance’ unfolds over the course of a two-act play. The fact that it works is a miracle.

Claire Thomas’s three female protagonists ponder their worries while watching Samuel Beckett’s “Happy Days.” Continue reading at The Washington Post

[ The Washington Post | 2021-03-23 16:59:08 UTC ]
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‘The big guys are winning’: Digital media budgets prioritize Walmart, Amazon despite a glut of retail media inventory

Despite ample inventory available on other retail media platforms, brands still mostly turn to Walmart and Amazon. The post ‘The big guys are winning’: Digital media budgets prioritize Walmart, Amazon despite a glut of retail media inventory appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-03-23 04:01:00 UTC ]
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Who should star in the TV adaptation of Octavia Butler’s Kindred?

You may have noticed that here at Literary Hub, we’re pretty big fans of Octavia Butler—and especially of Kindred, arguably her most famous novel. So we were very excited by the recent news that that 42-year-old book is finally getting an adaptation: FX has recently ordered a pilot, which was... Continue reading at Literrary Hub

[ Literrary Hub | 2021-03-19 14:00:40 UTC ]
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Scholastic's Hennessy joins Welbeck as production director

Welbeck has appointed Clare Hennessy from Scholastic as its new production director. Continue reading at The Bookseller

[ The Bookseller | 2021-03-15 01:24:07 UTC ]
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Bookshop UK is launching a series of online events.

The UK arm of Bookshop.org, the online retailer that partners with indie bookstores, has a new initiative on the way: it’s launching a series of online events for its customers as well as customers of unaffiliated indies. For the first event on March 23rd, Bookshop is partnering with Faber to... Continue reading at Literrary Hub

[ Literrary Hub | 2021-03-11 19:42:27 UTC ]
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Maryland Legislature Passes Law Supporting Library Access to Digital Content

The Maryland legislature this week became the first to pass legislation that would ensure libraries can license digital content that is available to consumers. Similar legislation is pending in New York and Rhode Island. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-11 05:00:00 UTC ]
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Scribd Announces an Audiobook Production Line, Highlighting Independent Publishers

Subscription service Scribd adds audiobook titles, opening with 'Black Imagination,' to its newly launched Scribd Audio brand. The post Scribd Announces an Audiobook Production Line, Highlighting Independent Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-03-09 14:00:22 UTC ]
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HCG acquires three-book series from Chan

Hachette Children's has acquired world rights to a new series from British Chinese author M Chan. The Tiger Warrior series is billed as a "thrilling" action-adventure series for children aged five to seven, steeped in East Asian folklore and mythology. Continue reading at The Bookseller

[ The Bookseller | 2021-03-03 13:52:03 UTC ]
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Columbia, Howard University to Launch Black Studies Book Series, Diversity Program

Columbia University Press, in collaboration with Howard University and Columbia University, is launching a new Black studies book series, with plans to also recruit and train students for the book industry. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-03 05:00:00 UTC ]
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A Digital Jerusalem International Book Forum Opens for 2021 Registration

The Jerusalem forum has announced digital programming elements for May, with an eye to a physical event in 2022. The post A Digital Jerusalem International Book Forum Opens for 2021 Registration appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-03-02 01:16:29 UTC ]
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Roku Buys Nielsen’s Advanced Video Advertising Business, Accelerating DAI Capabilities

Users of connected TV's most popular platform are about to see a major advertising upgrade. Roku and Nielsen are shaking up the connected TV advertising landscape with a landmark deal and strategic alliance: Roku is acquiring Nielsen's advanced video advertising (AVA) business, including the... Continue reading at AdWeek

[ AdWeek | 2021-03-01 21:30:00 UTC ]
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Joe Ide’s IQ series continues with the idiosyncratic marvel ‘Smoke’

In Ide’s fifth novel about Isaiah Quintabe, the private investigator’s search for peace proves elusive. Continue reading at The Washington Post

[ The Washington Post | 2021-02-26 13:00:00 UTC ]
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Virtually Together: The Rise of Digital Book Festivals

In the face of COVID-19, many book festivals have moved online. Here's what's worked, what hasn't, and what the future might hold for them. Continue reading at Book Riot

[ Book Riot | 2021-02-26 11:38:02 UTC ]
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HCCB takes three more in Biddulph's Draw With Rob series

HarperCollins Children’s Books has signed a deal with Rob Biddulph for three more titles in his Draw With Rob series. Continue reading at The Bookseller

[ The Bookseller | 2021-02-26 11:23:02 UTC ]
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