Hearst Magazines, the publisher of Cosmopolitan and Elle, has sold a big Revlon campaign including a 10-episode digital-video series called "#GoBold."A spokeswoman for Hearst said the campaign's price tag is a "healthy seven figures" and includes not only the video series but also print pages, digital-display ads and social media promotions.Hosted by Laverne Cox, a cast member on Netflix's "Orange is the New Black," contestants on "#GoBold" compete in challenges, such as creating a magazine spread to communicate their personalities. Revlon products are integrated into the episodes. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-07-14 00:00:00 UTC ]
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Adjoa Andoh, who plays Lady Danbury in the hit Netflix series "Bridgerton", is reading the audiobook for An Ordinary Wonder by Buki Papillon, out with Dialogue Books in March. Continue reading at The Bookseller
[ The Bookseller | 2021-02-08 01:26:23 UTC ]
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For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-05 05:01:00 UTC ]
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For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-05 05:01:00 UTC ]
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The government, local authorities and heads of schools have recognised the value of librarians since the first lockdown, according to representatives of library associations. Continue reading at The Bookseller
[ The Bookseller | 2021-02-04 23:06:43 UTC ]
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Tired of the subtweets? The peevish reviews? The [gasp] indecorous email sign-offs? Do you wish the literary world would just conduct its brawls out in the open for all to see? Well, now you can fight along at home with Street Writer, Maxwell Neely-Cohen’s absolutely wonderful literary homage to... Continue reading at Literrary Hub
[ Literrary Hub | 2021-02-04 14:06:11 UTC ]
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Betty Friedan’s The Feminine Mystique will be published in e-book in the UK for the first time by Bookouture’s non-fiction imprint Thread. Continue reading at The Bookseller
[ The Bookseller | 2021-02-04 11:53:06 UTC ]
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Independent publisher Knights Of will publish Mayhem Mission and two further books in debut middle-grade series My Laugh-Out-Loud Life by Burhana Islam. Continue reading at The Bookseller
[ The Bookseller | 2021-02-03 09:43:58 UTC ]
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Many of us have fond memories of Harold and the Purple Crayon—Crockett Johnson’s beloved children’s book about a four-year-old boy exploring the contours of his imagination through drawing. Yesterday afternoon, The Hollywood Reporter announced that Zachary Levi will be starring in Sony... Continue reading at Literrary Hub
[ Literrary Hub | 2021-02-02 17:11:35 UTC ]
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Macmillan Publishers has made a series of personnel changes to its central digital marketing team in order to restructure the team’s core functions of marketing, metadata, data analysis, and web development. Cristina Gilbert has been promoted to senior v-p of publishing and marketing strategy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-02 05:00:00 UTC ]
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Netflix has announced a film centered on the ongoing stock saga starring Noah Centineo after MGM acquired rights to a book proposal on the same subjectThe GameStop content race is on, even as the Reddit-fueled market rebellion against billionaire hedge funds continues to play out in real... Continue reading at The Guardian
[ The Guardian | 2021-02-01 19:04:34 UTC ]
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Losing its physical fair to a COVID-19 outbreak within days of opening, Taiwan's biggest book fair extends its online run—by four months. The post The Suddenly Digital Taipei International Book Exhibition: Interview with Robert Lin appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-01-29 18:42:29 UTC ]
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Among the group's priorities will be to advocate for “less restrictive" e-book licenses and new digital licenses that would allow libraries to "own" digital works with the same associated rights as print materials. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-27 05:00:00 UTC ]
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The Hollywood Reporter announced this morning that a new Harry Potter series is in early development at HBO Max. Though HBO Max and Warner Bros. said in a statement that “there are no Harry Potter series in development at the studio or on the streaming platform,” multiple sources have confirmed... Continue reading at Literrary Hub
[ Literrary Hub | 2021-01-25 18:25:26 UTC ]
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The Stanfords Travel Writers Festival is going digital this year with a line-up including Raynor Winn, William Dalrymple, James Naughtie and Simon Reeve. Continue reading at The Bookseller
[ The Bookseller | 2021-01-25 04:31:56 UTC ]
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Netflix has greenlit a YA drama series produced by See-Saw Films based on Alice Oseman’s Young Adult graphic novel series Heartstopper, published by Hodder Children’s Books. Continue reading at The Bookseller
[ The Bookseller | 2021-01-20 20:54:50 UTC ]
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The head of Facebook in Australia has urged the government to make changes to laws designed to force digital platforms to pay media companies for content. Continue reading at Stuff
[ Stuff | 2021-01-20 18:52:54 UTC ]
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Penguin Classics is launching a podcast series, "On The Road with Penguin Classics", intended inspire new readers to discover old titles. Continue reading at The Bookseller
[ The Bookseller | 2021-01-20 10:24:42 UTC ]
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Digital comics delivered via mobile devices are attracting impressive traffic and generating revenue for artists and publishers. Tapas, a small U.S.-based mobile comics startup, reported impressive recent growth, and announced plans to partner with traditional print publishers like Scholastic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-20 05:00:00 UTC ]
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Do you like the Best American series? Of course you do! Each book in the annual series showcases of best short fiction and nonfiction in a given year, from short stories to essays, travel writing, to food writing. Each volume’s series editor selects notable works from hundreds of magazines,... Continue reading at Literrary Hub
[ Literrary Hub | 2021-01-19 15:00:26 UTC ]
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BBC Two's weekly book club series “Between the Covers”, hosted by Sara Cox, is returning for a second series this spring. Continue reading at The Bookseller
[ The Bookseller | 2021-01-18 14:17:16 UTC ]
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