Hearst Magazines, the publisher of Cosmopolitan and Elle, has sold a big Revlon campaign including a 10-episode digital-video series called "#GoBold."A spokeswoman for Hearst said the campaign's price tag is a "healthy seven figures" and includes not only the video series but also print pages, digital-display ads and social media promotions.Hosted by Laverne Cox, a cast member on Netflix's "Orange is the New Black," contestants on "#GoBold" compete in challenges, such as creating a magazine spread to communicate their personalities. Revlon products are integrated into the episodes. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-07-14 00:00:00 UTC ]
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Find the best historical fiction series that both engages and entertains, with lively and diverse characters. Continue reading at Book Riot
[ Book Riot | 2020-12-18 11:38:00 UTC ]
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Filmmaker Grzegorz Jankowski's new video for the Polish Book Institute introduces New Books from Poland to international book publishers. (Sponsored) The post The Polish Book Institute’s New Video: ‘To Lure Attention’ to Available Rights appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-12-16 12:20:13 UTC ]
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We’ve gathered some unique examples of how authors are tailoring their outreach to meet the needs of students and teachers during the pandemic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-12-11 05:00:00 UTC ]
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Simon & Schuster Children’s Books has pre-empted full-colour graphic novel series Kitty Quest by cartoonist Phil Corbett. Continue reading at The Bookseller
[ The Bookseller | 2020-12-09 21:07:48 UTC ]
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Reading books is for nerds, right? Well, that depends on your definition of "nerd," I suppose. While I must confess to not being a regular reader, I greatly admire those that are. Reading is surely a better way to spend time than mindlessly watching sports on TV -- something I am quite guilty of... Continue reading at Betanews
[ Betanews | 2020-12-09 18:41:58 UTC ]
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On Late Night with Seth Meyers this week, Slave Play and Daddy playwright Jeremy O. Harris announced he is donating a collection of 15 plays by Black playwrights to 53 libraries and community centers across the United States—and is donating one such collection to Northwestern University in Seth... Continue reading at Literrary Hub
[ Literrary Hub | 2020-12-09 17:29:54 UTC ]
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Farewell, Total Audience Measurement. Hello, Nielsen One. In a major overhaul of its video measurement, Nielsen said today it is preparing to offer a new cross-media solution, called Nielsen One. The new video analytics tool will enable publishers and marketers to transact on a single metric... Continue reading at AdWeek
[ AdWeek | 2020-12-08 11:00:33 UTC ]
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Philips has also appointed Wavemaker and Ogilvy to handle its £150m digital media and performance marketing business. Continue reading at Media Week
[ Media Week | 2020-12-03 14:49:45 UTC ]
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Wellcome Collection and Profile Books will publish An Extra Pair of Hands by Kate Mosse, her own "deeply personal" story of finding herself, in middle age, caring for her relatives. Continue reading at The Bookseller
[ The Bookseller | 2020-12-02 21:14:32 UTC ]
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Weidenfeld & Nicolson is launching W&N Essentials—a new list of "classic books for modern readers" made up of "cult favourites, trailblazers and cherished friends". Continue reading at The Bookseller
[ The Bookseller | 2020-12-02 14:52:38 UTC ]
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It is a truth universally acknowledged . . . that Northanger Abbey is less quotable than Pride and Prejudice. Nevertheless, Northanger Abbey is the latest of Austen’s six novels to be adapted into an illustrated children’s book for the Awesomely Austen: Illustrated and Retold series. The text of... Continue reading at Literrary Hub
[ Literrary Hub | 2020-12-01 17:54:13 UTC ]
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BBC Audio will release the BBC Radio 4 adaptation of Neil Gaiman’s The Sleeper and the Spindle as a digital download in January 2021, with an exclusive introduction from the author. Continue reading at The Bookseller
[ The Bookseller | 2020-11-30 14:33:55 UTC ]
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Penguin Random House and HarperCollins have both scooped prizes at this year's Audio Production Awards. Continue reading at The Bookseller
[ The Bookseller | 2020-11-27 08:52:59 UTC ]
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A multi-format storytelling platform, featuring the work of authors including Colum McCann and Chigozie Obioma, and audio performers including Helena Bonham-Carter and David Tennant, has launched this week. Continue reading at The Bookseller
[ The Bookseller | 2020-11-26 20:07:03 UTC ]
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Queer activist Mattilda Bernstein Sycamore’s book is alive with the existential nausea of being displaced. Continue reading at The Washington Post
[ The Washington Post | 2020-11-24 13:00:00 UTC ]
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All Chicago Public Schools high school students and staff can freely access the e-book and digital audio of 'A Promised Land' through December 31, 2020, via OverDrive's Sora app. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-24 05:00:00 UTC ]
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For the first time in its storied history, the Hugo Awards will honor a video game. The annual literary award has avoided recognizing the medium for years, but present circumstances being what they are, it will make an exception at the next World Sci... Continue reading at Engadget
[ Engadget | 2020-11-23 22:04:25 UTC ]
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For many in the university press sector, the pandemic’s impact on digital working practices and consumption patterns have hastened plans to transition—and a number are positive about the future Continue reading at The Bookseller
[ The Bookseller | 2020-11-22 15:12:18 UTC ]
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The incoming president of the Association of Rural & Small Libraries argues that Covid-19 has shown us the urgent need for a national broadband strategy and a more equitable, sustainable digital library market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-20 05:00:00 UTC ]
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As part of the deal, Verizon is acquiring a minority stake in BuzzFeed, which will use the telecom giant’s ad platform to reach more customers. Continue reading at Advertising Age
[ Advertising Age | 2020-11-19 19:16:51 UTC ]
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