Hearst Magazines, the publisher of Cosmopolitan and Elle, has sold a big Revlon campaign including a 10-episode digital-video series called "#GoBold."A spokeswoman for Hearst said the campaign's price tag is a "healthy seven figures" and includes not only the video series but also print pages, digital-display ads and social media promotions.Hosted by Laverne Cox, a cast member on Netflix's "Orange is the New Black," contestants on "#GoBold" compete in challenges, such as creating a magazine spread to communicate their personalities. Revlon products are integrated into the episodes. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-07-14 00:00:00 UTC ]
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Actively purchased copy figures show Immediate Media benefitting as readers turn to domestic and children’s magazines. Continue reading at Media Week
[ Media Week | 2022-02-17 16:49:49 UTC ]
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The following contains spoilers for season four, episodes eight and nine of 'Star Trek: Discovery' and season one of 'Star Trek: Prodigy.'In the initial pitch for Star Trek, way back in 1964, the series was described as “Wagon Train to the Stars.” This was mostly in reference to its sense of... Continue reading at Engadget
[ Engadget | 2022-02-17 14:00:43 UTC ]
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Alejandro Zambra’s latest book is a lighthearted study of artistic birthright, national identity and Chile’s contemporary literary scene. Continue reading at The New York Times
[ The New York Times | 2022-02-15 10:00:04 UTC ]
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The International Publishers Association's 'Inspire' program presents findings from its series of industry workshops. The post IPA Announces a Digital ‘Inspire’ Symposium on Coordinated Action appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-02-14 09:53:00 UTC ]
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A few months back, Blade Runner director Ridley Scott said a live-action series set in that universe is in the works. The project looks to be a step closer to reality, as Amazon Studios has reportedly put it in development. Amazon's TV and film production arm is said to be fast tracking scripts... Continue reading at Engadget
[ Engadget | 2022-02-11 18:28:55 UTC ]
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This year, a 30-second spot in the Big Game will run advertisers about $6.5 million. Here's what that can buy instead in digital media. The post What a $6.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-02-11 05:01:00 UTC ]
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The programs first went into effect in March of 2020 in response to the Covid-19 crisis, and will have been in force for over two years by the time they expire if they are not extended further. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-11 05:00:00 UTC ]
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Sarah Blake's latest post-apocalyptic novel, Mellors' satirical debut about a couple's impulsive marriage, and Lavery's speculative memoir are new this week The post Tuesday New Release Day: Starring Manguso, Blake, Lavery, and More appeared first on The Millions. Continue reading at The Millions
[ The Millions | 2022-02-08 10:59:06 UTC ]
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When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek
[ AdWeek | 2022-02-01 14:00:00 UTC ]
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Fern McCauley has moved from The Artists Partnership to Hachette UK in the newly created role of head of media development, where she will be responsible for handling all book-to-film and TV rights deals for the business. Continue reading at The Bookseller
[ The Bookseller | 2022-02-01 05:31:21 UTC ]
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William Collins has landed Marvel star Simu Liu's "honest and inspiring" memoir. Continue reading at The Bookseller
[ The Bookseller | 2022-01-31 16:51:25 UTC ]
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Fast-growing digital media company Sinuate Media is pivoting its business model with pre-packaged marketing platforms to help small companies compete with bigger fish. Sinuate CEO and founder Leah Messina told Business First that the knowledge needed to use digital marketing tools has increased... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2022-01-27 23:14:12 UTC ]
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Books owned by The Snow Goose author up for sale this week include Ian Fleming first editions inscribed for his former colleagueA first edition of Diamonds Are Forever, in which Ian Fleming thanks his friend and fellow author Paul Gallico for “spread[ing] his wings over my first-born [Casino... Continue reading at The Guardian
[ The Guardian | 2022-01-26 10:27:30 UTC ]
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Gina Miller and Theresa May are happy to be in Bloody Difficult Women, but the Mail man wanted his lawyers to vet the scriptThe Daily Mail and the Mail on Sunday have been banging on a lot lately about freedom of expression. An editorial declared it to be a “dark day” when the newspaper group... Continue reading at The Guardian
[ The Guardian | 2022-01-25 08:00:39 UTC ]
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Jacqueline Wilson’s sequel to Enid Blyton’s Faraway Tree books is to launch in May, with publisher Hachette Children’s Books making big plans to celebrate the series’ 80th year. Continue reading at The Bookseller
[ The Bookseller | 2022-01-22 17:59:02 UTC ]
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Simon & Schuster Children’s Books has snapped up Oliver and The Great Big Universe, the debut middle-grade series by Jorge Cham. Continue reading at The Bookseller
[ The Bookseller | 2022-01-20 00:40:32 UTC ]
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Stephanie Land, the author of 'Maid,' joins the L.A. Times Book Club on Jan. 25. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-01-19 19:34:16 UTC ]
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Nosy Crow has landed three more titles in Camilla Reid's Peekaboo slider board series, illustrated by Ingela P Arrhenius. Continue reading at The Bookseller
[ The Bookseller | 2022-01-19 18:55:15 UTC ]
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A narrator can make or break the listening experience. Over several related novels, they can become friend (or foe). Continue reading at The Washington Post
[ The Washington Post | 2022-01-16 13:00:49 UTC ]
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Catholic publisher Loyola moves its Chicago offices closer to O’Hare International Airport as it beefs up its audio, video, and other multimedia product offerings. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-12 05:00:00 UTC ]
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