The digital media firm Remezcla Media Group partnered with the National Football League Wednesday in a bid to help the league grow its Hispanic fan base and sponsorship offerings. The tie-up is the latest in a series of efforts from the NFL to expand its viewership by tapping into new markets and demographics, a particular... Continue reading at 'AdWeek'
[ AdWeek | 2024-10-23 12:00:00 UTC ]
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Sportradar AG, a data provider backed by the NFL and Michael Jordan, is launching a new sports-gambling marketing company, seeking to capitalize on the rapidly growing billion-dollar industry.Called Ad:s, the company will help sports books reach new customers through TV, radio, internet and... Continue reading at Advertising Age
[ Advertising Age | 2019-01-17 00:00:00 UTC ]
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Backed by social media support from author and Maine resident Stephen King, a petition and lobbying effort by the Maine Writers & Publishers Alliance has successfully persuaded the 'Portland Press Herald' to reinstate its local book review coverage. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-14 00:00:00 UTC ]
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Publisher Knights Of has reached its £30,000 crowdfunding target to fund a bookshop selling children’s books with BAME characters. Continue reading at The Bookseller
[ The Bookseller | 2019-01-09 00:00:00 UTC ]
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An annual round of sales pricing on Double Eleven or 'singles day' provides a bump to Chinese publishers and booksellers in November. The post China Bestsellers for November: The ‘Double Eleven’ Sales Boost appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-01-04 00:00:00 UTC ]
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Major European publishers, agency groups and ad tech vendors have agreed on a compromise when it comes to serving ads under GDPR. The post Google and publishers edge closer to reaching common ground for GDPR standards appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-12-14 00:00:00 UTC ]
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Penguin Random House is partnering with Monki, Google and Black & Beech to promote Feminists Don’t Wear Pink (and Other Lies), the collection of essays curated by Scarlett Curtis. Continue reading at The Bookseller
[ The Bookseller | 2018-11-28 00:00:00 UTC ]
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Igloo Books is again partnering with Aldi to publish books based on the supermarket’s new Kevin and Katie Christmas advert. Continue reading at The Bookseller
[ The Bookseller | 2018-11-20 00:00:00 UTC ]
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£80m has been invested to develop nine new creative hubs across the UK, in Bristol, Leeds, London, York, Cardiff, Belfast, Dundee and Edinburgh, in a programme involving brands such as Audible. Continue reading at The Bookseller
[ The Bookseller | 2018-11-14 00:00:00 UTC ]
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Nadia Shireen’s The Bumblebear (Puffin) is now available in braille via ClearVision’s library scheme thanks to a partnership with BookTrust. Continue reading at The Bookseller
[ The Bookseller | 2018-11-14 00:00:00 UTC ]
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Hachette Children’s Group is partnering with Yoto to offer audio recordings of Enid Blyton’s Magic Faraway Tree titles, read by Kate Winslet. Continue reading at The Bookseller
[ The Bookseller | 2018-11-07 00:00:00 UTC ]
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A tour of former Children’s Laureates and a celebratory anthology are just some of the plans being put together to mark next year’s 20th anniversary of the Waterstones Children’s Laureate role. Continue reading at The Bookseller
[ The Bookseller | 2018-11-02 00:00:00 UTC ]
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A fundraising appeal launched to support Nosy Crow’s rights manager Ola Gotkowska, who was diagnosed with the degenerative illness Motor Neurone Disease earlier this year, has reached, and exceeded, its initial £31,000 target. Continue reading at The Bookseller
[ The Bookseller | 2018-10-26 00:00:00 UTC ]
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Staff concerned that Christian Broughton’s trip coincides with ‘Davos in the desert’ conference after Jamal Khashoggi killingThe editor of the Independent has flown to Riyadh to meet with the news outlet’s controversial new Saudi publishing partner despite growing concerns over its links to the... Continue reading at The Guardian
[ The Guardian | 2018-10-25 00:00:00 UTC ]
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PR agency Freud’s, the Independent, Vice and Tony Blair Institute for Global Change among those with linksLondon has become a hub for global Saudi public relations and media influence campaigns, with British firms earning millions of pounds from efforts to improve the image of the kingdom and... Continue reading at The Guardian
[ The Guardian | 2018-10-19 00:00:00 UTC ]
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Bonnier Books UK has launched a new recruitment policy and increased the salary for interns to £18,000 p/a (pro rata) in an attempt to be more inclusive. Continue reading at The Bookseller
[ The Bookseller | 2018-10-12 00:00:00 UTC ]
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HarperCollins UK will next month publish a novel inspired by Quality Street after signing a publishing partnership with the Nestlé brand. Continue reading at The Bookseller
[ The Bookseller | 2018-10-05 00:00:00 UTC ]
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The company has reached an agreement with two of its authors who had filed a suit alleging that the educational publisher's Cengage Unlimited subscription service will improperly cost them sales and royalty payments. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-05 00:00:00 UTC ]
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Amazon has increased its minimum wage to £10.50 in the London area and £9.50 for the rest of the UK, whilst also raising all US wages. Continue reading at The Bookseller
[ The Bookseller | 2018-10-04 00:00:00 UTC ]
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Unit sales of print books rose 2% in the week ended Sept. 16, 2018, over the comparable week in 2017, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-21 00:00:00 UTC ]
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Marc Benioff, the billionaire co-founder of software maker Salesforce.com Inc., is making a play to project his influence far beyond Silicon Valley with the purchase of Time magazine. The 53-year-old entrepreneur and his wife, Lynne, agreed to pay $190 million in cash to Meredith Corp. for the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-09-17 00:00:00 UTC ]
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