The digital media firm Remezcla Media Group partnered with the National Football League Wednesday in a bid to help the league grow its Hispanic fan base and sponsorship offerings. The tie-up is the latest in a series of efforts from the NFL to expand its viewership by tapping into new markets and demographics, a particular... Continue reading at 'AdWeek'
[ AdWeek | 2024-10-23 12:00:00 UTC ]
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A rough weekend for three of the NFL’s most celebrated old-school quarterbacks may have long-term implications for the league’s TV partners, as the loss of Ben Roethlisberger, Drew Brees and Eli Manning could cause a shakeup in the Nielsen ratings. No team poses more of a risk than the... Continue reading at Advertising Age
[ Advertising Age | 2019-09-18 21:56:19 UTC ]
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Canadian author Graeme Gibson has passed away, aged 85, with his partner Margaret Atwood paying tribute to her "beloved" spouse. Continue reading at The Bookseller
[ The Bookseller | 2019-09-18 18:21:20 UTC ]
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#canadian author
Welcome to another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. The only game in town The NFL, its media partners and their... Continue reading at Advertising Age
[ Advertising Age | 2019-09-12 15:30:00 UTC ]
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#status quo
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Overwatch League is working with Nielsen to make its viewership metrics compatible with traditional sports, helping sponsors and investors to feel more confident in the data from the property. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-09-09 22:15:00 UTC ]
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Thursday night’s NFL Kickoff Game wasn’t exactly one for the ages, but the 17-punt, 13-point defensive struggle between the Green Bay Packers and Chicago Bears still managed to scare up a three-year ratings high for NBC. According to Nielsen live-plus-same-day data, the Packers’ 10-3 win over... Continue reading at Advertising Age
[ Advertising Age | 2019-09-06 21:11:16 UTC ]
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Welcome to another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. Back in Black NFL ad pricing has rebounded after last year’s drop,... Continue reading at Advertising Age
[ Advertising Age | 2019-09-06 09:00:00 UTC ]
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You likely have these types of people in your network already—and they’re probably eager to help. The New York Times Book Review has a regular column called “By the Book,” which features famous writers. One frequent question they ask them is this: “You’re throwing a literary dinner party. Which... Continue reading at Fast Company
[ Fast Company | 2019-09-05 11:00:43 UTC ]
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Announcing at Rio's book fair its coming introduction of Pubnet in Brazil, Metabooks Brasil reports it now accounts for 75 percent of the market's sales. The post Metabooks Brasil Reaches 100,000 Active Titles in Its Database appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-09-05 04:52:20 UTC ]
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#book fair
The National Football League announced a new partnership with TikTok, including plans to sell ads together so brands can sponsor the league’s content and hashtags on the Chinese-made mobile video app. On Tuesday, the NFL unveiled an official TikTok account that accumulated almost 260,000 fans... Continue reading at Advertising Age
[ Advertising Age | 2019-09-03 17:42:40 UTC ]
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#younger audiences
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W H Smith has been boosted by a "strong performance" of its travel stores as the retailer says it expects full year results to be in line with expectations, ahead of c.e.o. Stephen Clarke's departure. Continue reading at The Bookseller
[ The Bookseller | 2019-08-28 09:11:14 UTC ]
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PW’s online immersion course is gathering pioneering industry leaders including editors, authors, and social media strategists for a multi-week guest speaker program from Oct. 30 to Nov. 20. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-28 04:00:00 UTC ]
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#online immersion
Independent science fiction and fantasy publisher Baen Books has partnered with audiobook company RBmedia for an audiobook program. Under the agreement, the two companies will publish more than 170 audiobooks over the next three years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-28 04:00:00 UTC ]
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Welcome to another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. Imagine Dragons The XFL this week took the wraps off the names... Continue reading at Advertising Age
[ Advertising Age | 2019-08-23 19:19:00 UTC ]
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#black friday
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Reuters today unveiled plans to enhance its digital content platform Reuters Connect with ‘end-to-end’ production apps offering creation, production and Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-08-20 15:02:57 UTC ]
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#digital content
After decades of gathering Spanish-language magazines and newspapers in his office—thousands of them—Kirk Whisler started looking around for a more formal place to archive this collection. Whisler is president of Fallbrook, Calif.-based Latino 247 Media Group, a founding member of the National... Continue reading at Advertising Age
[ Advertising Age | 2019-08-13 13:31:00 UTC ]
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#ad revenue
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#late 1970s
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The NBA is kicking the tires on a new scheduling initiative designed to give East Coast hoops fans a reprieve from having to stay up until the wee hours of the morning to keep tabs on the league’s Western Conference superstars. Beginning this season, the NBA is slashing the number of nationally... Continue reading at Advertising Age
[ Advertising Age | 2019-08-13 10:00:00 UTC ]
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#high demand
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PRH business Penguin Ventures has, in collaboration with Sony Pictures Consumer Products, announced the lead UK licensing partners for upcoming film "Peter Rabbit 2". Continue reading at The Bookseller
[ The Bookseller | 2019-08-08 21:31:55 UTC ]
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#upcoming film
Penguin Random House Grupo Editorial in Spain is reinforcing its presence in Catalan through the acquisition of the independent publisher La Campana. Continue reading at The Bookseller
[ The Bookseller | 2019-08-05 16:55:41 UTC ]
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#independent publisher
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If you can find a bookie who’ll take some action on the latest pay-TV carriage dispute, bet everything you have that the stalemate between AT&T and CBS will end before the 2019 NFL season kicks off in September. Like Time Warner Cable before them, the phone company and its DirecTV subsidiary... Continue reading at Advertising Age
[ Advertising Age | 2019-07-22 20:52:00 UTC ]
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#lay claim
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The former MP is suing the publisher over an article and social media posts outlining misconduct allegations she labelled ‘slut-shaming’Emma Husar and Buzzfeed are “very close” to settling the former federal MP’s defamation case against the online publisher which she claims portrayed her as “a... Continue reading at The Guardian
[ The Guardian | 2019-07-19 03:16:17 UTC ]
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#defamation case
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