The digital media firm Remezcla Media Group partnered with the National Football League Wednesday in a bid to help the league grow its Hispanic fan base and sponsorship offerings. The tie-up is the latest in a series of efforts from the NFL to expand its viewership by tapping into new markets and demographics, a particular... Continue reading at 'AdWeek'
[ AdWeek | 2024-10-23 12:00:00 UTC ]
News tagged with:
#nfl partner
#league grow
#hispanic reach
#sponsorship offerings
#digital media
The boom in "smart non-fiction" has been a boon to university presses, with several publishers investing in new or ramped-up trade crossover lists. Continue reading at The Bookseller
[ The Bookseller | 2019-11-21 12:05:56 UTC ]
More news stories like this | News stories tagged with:
#reach readers
#university presses
YouTube added television data from Nielsen to its Reach Planner, which it rolled out in April 2018 to aid brands planning their media campaigns on YouTube and other video platforms. Product manager for video ads Dacheng Zhao said in a blog post that advertisers can now see how different... Continue reading at AdWeek
[ AdWeek | 2019-11-20 18:20:54 UTC ]
More news stories like this | News stories tagged with:
#video platforms
#product manager
#ad spend
#nielsen
A number of advances have enabled the self-publishing market to reach maturity—one that is often indiscernible from ‘legacy’ publishing. Continue reading at The Bookseller
[ The Bookseller | 2019-11-13 06:12:07 UTC ]
More news stories like this | News stories tagged with:
#self-publishing market
Hachette UK has reported a "solid" third quarter, slightly down on last year due to slow sales in Education, as parent company Lagardère revealed a 4.1% revenue increase like-for-like. Continue reading at The Bookseller
[ The Bookseller | 2019-11-07 01:53:48 UTC ]
More news stories like this | News stories tagged with:
#hachette uk
#year due
#lagardère
#hachette
Canelo is partnering with Macmillan Distribution (MDL) to make its growing print list available to the trade at home and internationally. Continue reading at The Bookseller
[ The Bookseller | 2019-11-03 18:57:07 UTC ]
More news stories like this | News stories tagged with:
#macmillan
HarperCollins and newspaper The Sun have partnered up to hand out two million free books to school children across England, Wales and Northern Ireland. Continue reading at The Bookseller
[ The Bookseller | 2019-10-31 18:36:19 UTC ]
More news stories like this | News stories tagged with:
#harpercollins partners
#school children
#northern ireland
#harpercollins
#free books
Instagram influencer Sophie “Mrs Hinch” Hinchliffe has once again shown a clean pair of heels to the competition, with her second title Mrs Hinch: The Activity Journal (Michael Joseph) sweeping straight into the UK Official Top 50 number one. Continue reading at The Bookseller
[ The Bookseller | 2019-10-22 17:40:34 UTC ]
More news stories like this | News stories tagged with:
#booker boost
News Corp has reached a deal to let Facebook Inc. feature headlines from The Wall Street Journal and other Dow Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-10-21 14:49:53 UTC ]
More news stories like this | News stories tagged with:
#news corp
Through its data-driven Ignition marketing program, OR/M has skyrocketed print and e-book sales for its publishing partners. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-21 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#book sales
#publishing partners
#e-book sales
Audible has partnered with Uber to launch in-app short stories to help stressed passengers find a "literary escape" on their journey. Continue reading at The Bookseller
[ The Bookseller | 2019-10-20 14:31:04 UTC ]
More news stories like this | News stories tagged with:
#short stories
Twin Cities area bookstores Excelsior Bay Books and Valley Bookseller have entered a unique collaborative relationship that is attracting A-list authors to their premises and bumping up both stores’ sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-18 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#bookseller
The head of Otava Publishing, one of Finland’s largest books beasts as well as an owner of its biggest bookshop chain, says the domestic market has been ‘bipolar’—but reckons new formats present a massive opportunity for brave publishers. Continue reading at The Bookseller
[ The Bookseller | 2019-10-18 03:01:17 UTC ]
More news stories like this | News stories tagged with:
#domestic market
#bookshop
Facebook provided an update on an initiative it is testing, in which it partnered up digital publishers with creators and public figures with established communities on the social network to create exclusive video content for its Facebook Watch video destination. The test began in the U.S.... Continue reading at AdWeek
[ AdWeek | 2019-10-15 16:45:31 UTC ]
More news stories like this | News stories tagged with:
#public figures
#digital publishers
The recent media mergers could help the combined companies to secure more production deals with streaming services. The post Digital media companies consolidating should boost their forays into Hollywood appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-10-09 04:01:45 UTC ]
More news stories like this | News stories tagged with:
#hollywood appeared
#streaming services
#digital media
Steven Levingston explores how an unlikely pair overcame mutual skepticism to work together. Continue reading at The Washington Post
[ The Washington Post | 2019-10-04 14:20:30 UTC ]
More news stories like this |
Mills & Boon is partnering with Asda for Breast Cancer Awareness Month in October to raise funds and awareness for breast cancer campaign, Tickled Pink, for the second year in a row. Continue reading at The Bookseller
[ The Bookseller | 2019-10-03 22:33:50 UTC ]
More news stories like this | News stories tagged with:
#mills boon
#raise funds
#tickled pink
Shoppers appear unfazed by a potential recession, tariff uncertainty and an impeachment inquiry in Washington. The National Retail Federation, which released its annual holiday sales forecast Thursday, says retail sales will increase between 3.8 percent and 4.2 percent during the last two months... Continue reading at Advertising Age
[ Advertising Age | 2019-10-03 19:49:51 UTC ]
More news stories like this | News stories tagged with:
#cyber monday
#direct impact
#consumer confidence
#physical stores
#digital media
Hearst's new imprints draw on its magazines to build lifestyle and children's books, the worldwide distribution contract going to PRH Publisher Services. The post Hearst Launches Two Book Imprints, Partners with PRH on Distribution appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-09-27 02:23:26 UTC ]
More news stories like this | News stories tagged with:
#book imprints
#hearst
Literary Agent Jesseca Salky opens her own literary management company in New York, and Toronto's Wattpad announces a deal with Wise in Rio. The post Industry Notes: Jesseca Salky Opens New Agency; Wattpad Partners in Latin America appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-09-26 06:37:07 UTC ]
More news stories like this | News stories tagged with:
#latin america
#literary agent
At The Bookseller Children’s Conference today, Scholastic co-managing director Catherine Bell urged publishing to "reflect all children" and engage parents so they can read to their youngsters. Continue reading at The Bookseller
[ The Bookseller | 2019-09-23 02:34:03 UTC ]
More news stories like this | News stories tagged with:
#bookseller children
#scholastic
#bookseller