Reading Rainbow: Hoping to Engage Lifelong Readers Through Licensing

For the first time in its 30-plus-year history, the Reading Rainbow brand is strategically entering the licensing arena, with assistance from its new licensing agent, Brand Central. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2015-08-13 00:00:00 UTC ]
News tagged with: #reading rainbow

Other Publishing stories related to: 'Reading Rainbow: Hoping to Engage Lifelong Readers Through Licensing'

Patterson to target new readers with brief 'BookShots'

James Patterson is to target new avenues for selling books with a series of shorter, cheaper novels he is calling BookShots, the New York Times has reported. Continue reading at The Bookseller

[ The Bookseller | 2016-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #james patterson #selling books

NLT report urges fathers to read with children

The National Literacy Trust is urging more fathers to get involved with their children’s reading, after a survey revealed that only a third of dads said they have the most influence over their child’s literacy development. Continue reading at The Bookseller

[ The Bookseller | 2016-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #survey revealed

Bloomberg finds a new outlet for video-licensing deal: airlines

Bloomberg is arriving on Delta Studio, the airline’s in-flight streaming platform. Up to 10 episodes of three series, including one, Delta-only version of “With All Due Respect,” will be available to stream. Bloomberg’s video licensing business brings in “millions” of dollars annually, according... Continue reading at Digiday

[ Digiday | 2016-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #due respect #global head

Harry Potter's female readers now driving the boom in 'grip lit'

Millennial women who grew up reading JK Rowling’s wizard series are driving sales in other genres as they reach their 20s and 30s, according to recent researchThe women switched on to books by Harry Potter are shaping the literary world, according to new research, boosting the market in... Continue reading at The Guardian

[ The Guardian | 2016-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #millennial women #literary world #clean eating #fiction sales #literary fiction #including ebooks #helping drive

The Magazine Channel Launches Reading App

Inkworthy debuts with more than 450 publishers on board. The post The Magazine Channel Launches Reading App appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-03-16 00:00:00 UTC ]
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Apple Opens Mobile News App to All Publishers in Bid for Readers

Apple will make its mobile news app available to publishers of all sizes starting this week, increasing the pool of content as the tech giant competes with rivals Facebook and Google for the attention of smartphone readers.Smaller media companies, even independent bloggers, can obtain editing... Continue reading at Advertising Age

[ Advertising Age | 2016-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news junkies #media outlets #select group #announced partnerships

Kobo’s Michael Tamblyn on the Age of E-Reading

Ebook sales are driven by people over 50, according to Kobo CEO Michael Tamblyn. Here he talks about designing better ebooks and e-readers to encourage sales. The post Kobo’s Michael Tamblyn on the Age of E-Reading appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post kobo #michael tamblyn #ebook sales

Twitter Will Send Moments Readers to AMP Pages Any Time It Can

Twitter will automatically take mobile users who click links in its Moments section to sped-up AMP pages every time it's possible, the company said Wednesday, lending momentum to the effort to improve the mobile web experience.Accelerated Mobile Pages, or AMP for short, deliver content at near... Continue reading at Advertising Age

[ Advertising Age | 2016-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #deliver content #javascript tags #web page #mobile pages

Licensing Hotline: March 2016

Quarto's QEB Publishing imprint is launching a line based on the Wee Gallery design brand: two slide-and-play board books, two cloth books, and two activity books for children up to 5. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #licensing hotline #activity books

Jamie Byng: ‘Listening to letters being read out is quite something’

The Canongate Books boss on the success of Letters Live, performances of notable correspondence by leading lights of stage and screenJamie Byng, 46, son of the 8th Earl of Strafford, grew up in Hampshire and studied at the University of Edinburgh. After graduating he joined Canongate Books as an... Continue reading at The Guardian

[ The Guardian | 2016-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nick cave #good friend #gillian anderson #spencer tracy #benedict cumberbatch #neil gaiman

Why Dr. Seuss's books still appeal to readers today

Seuss's birthday on March 2 is celebrated as Read Across America Day, in which book-based activities take place at schools and celebrities encourage children to pick up a title. How have Seuss's works appealed to generations? Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2016-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #readers today

Study: More than half of all ad blocker users would disable them to read content

The IAB and YouGov has found that 22 percent of U.K. adults have installed ad blockers, up from 18 percent in October. Although a silver lining for publishers is that 54 percent of users would turn off blockers in order to read content. Martin Ashplant, digital director at the Metro, points out... Continue reading at Digiday

[ Digiday | 2016-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post study #read content #silver lining #martin ashplant #digital director #john barnes

Bringing the Reader Into Focus at DBW: Jo Henry on Your Consumer

Ahead of her appearance on March 7 in a Digital Book World practicum, Nielsen's Jo Henry talks about the new importance of knowing the target reader. The post Bringing the Reader Into Focus at DBW: Jo Henry on Your Consumer appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post bringing #jo henry

Scholastic Collaborates with WNDB on Reading Club Flyers

Scholastic is partnering with We Need Diverse Books to create monthly flyers that will spotlight books with diverse characters and themes. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #diverse books #spotlight books #diverse characters

BPA Aims to Measure Print Engagement with New “Shoppability” Report

The ways in which audiences—and advertisers—interact with magazine brands are changing, and engagement and affinity are key. The post BPA Aims to Measure Print Engagement with New “Shoppability” Report appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine brands

Simon & Schuster’s Salaam Reads Focuses on Muslim Characters and Stories

Simon & Schuster Children’s Publishing has announced the launch of Salaam Reads, focusing on Muslim characters and stories. The post Simon & Schuster’s Salaam Reads Focuses on Muslim Characters and Stories appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-02-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simon schuster #muslim characters #salaam reads

Want an Ivy League education? Read these books.

What are Ivy League students reading that the rest of us aren't? More British literature and more philosophy. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2016-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #british literature

Black & White: read all over

A canny fiction strategy is paying dividends for Scottish indie Black & White. Continue reading at The Bookseller

[ The Bookseller | 2016-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #black white #paying dividends

Toy Fair Exhibitors Hope to Stretch Their Brands Beyond Books

Most publishers and authors used their booth presence at the North American International Toy Fair to sell books and sidelines, though a growing number were also on the hunt for new licensing deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sell books #growing number #licensing deals