'So You Want to Talk About Race' saw its sales jump by 848% last week over the previous week as a number of other social justice–related titles also saw big sales bumps, helping to drive up total unit sales of print books by 6.8% over the week ended May 30. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2020-06-11 04:00:00 UTC ]
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Mobile marketing startup SessionM, trying to prove its efforts can help spur sales, announced a partnership with Datalogix to measure the success of digital campaigns. SessionM says the partnership is the best way to show marketers that mobile is effective, which many question. Datalogix... Continue reading at AdWeek
[ AdWeek | 2014-06-25 00:00:00 UTC ]
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The CW has finished its upfront sales, making Fox the last man standing in this year's ad sales bazaar. Volume for the network was down slightly (as it has been everywhere but NBCU, this season's first-place finisher), with CPM bumps up between three and four percent, said a source familiar with... Continue reading at AdWeek
[ AdWeek | 2014-06-25 00:00:00 UTC ]
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A publishing dinner party in Berlin went glum as six independent publishers learned they would suddenly have a new distributor, a result of Hachette's acquisition of Perseus. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-25 00:00:00 UTC ]
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For the last several years, publishers have worked to grow robust social media audiences. As the wave of fans and followers continues to swell, so too does the need to go beyond mere numbers Continue reading at Folio Magazine
[ Folio Magazine | 2014-06-25 00:00:00 UTC ]
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According to S&S, the memoir has been an "instant international bestseller" in all of the territories in which it has been published. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-25 00:00:00 UTC ]
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Almost since the death of Perseus Books Group founder Frank Pearl in May 2012, speculation has swirled that the company would be sold. Now, it seems, the rumors have come to fruition, with word leaking that Hachette Book Group has acquired the publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-24 00:00:00 UTC ]
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Egmont has acquired two YA titles from Kevin Brooks, the winner of the 2014 CILIP Carnegie Medal... Continue reading at The Bookseller
[ The Bookseller | 2014-06-23 00:00:00 UTC ]
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From #Girlboss to #Scandal, publishers are discovering a new marketing hook for hard-copy as well as online readingCan a book go viral in the same way a cat video on YouTube can? Unless its Harry Potter or Fifty Shades of Grey, probably not. So rather than simply trying to reach mass audiences,... Continue reading at The Guardian
[ The Guardian | 2014-06-21 00:00:00 UTC ]
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The chairman of the Osprey Group has confirmed the company is undergoing a “strategic... Continue reading at The Bookseller
[ The Bookseller | 2014-06-20 00:00:00 UTC ]
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This week, new Andrea Camilleri, unfriending your ex, and what the ocean tells us about ourselves. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-20 00:00:00 UTC ]
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Melville House UK will launch its first titles this autumn, starting with a novel by Goldsmiths... Continue reading at The Bookseller
[ The Bookseller | 2014-06-19 00:00:00 UTC ]
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Hachette UK has restructured its sales operation, creating two sales teams, resulting in the loss of a respected and much-loved director and up to 20 jobs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-18 00:00:00 UTC ]
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No one’s accusing Arkansas Food & Farm, the latest content play from the nearly 40-year-old indie outlet Arkansas Times, of not having a target audience. Rebekah Hardin, associate publisher of Food & Farm, calls the magazine a ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-06-17 00:00:00 UTC ]
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John Wiley & Sons reported that revenue for the fiscal year ended April 30, 2014 rose 1%, to $1.78 billion, and operating income increased 4% to $206.7 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-17 00:00:00 UTC ]
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John Murray Publishers is to publish a book accompanying a major new BBC Radio 4 series on plants... Continue reading at The Bookseller
[ The Bookseller | 2014-06-17 00:00:00 UTC ]
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Hachette UK is to create a new sales structure, merging the teams of Little, Brown and Orion, and... Continue reading at The Bookseller
[ The Bookseller | 2014-06-17 00:00:00 UTC ]
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Wiley is positioned to “become a solutions leader in professional learning and development... Continue reading at The Bookseller
[ The Bookseller | 2014-06-17 00:00:00 UTC ]
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The Works has seen a 7% boost in sales following unprecedented growth in its e-commerce arm.... Continue reading at The Bookseller
[ The Bookseller | 2014-06-16 00:00:00 UTC ]
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Amazon is responsible for 78% for Hachette ebook sales in the UK, and 60% in the United States — which makes the company especially vulnerable. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-16 00:00:00 UTC ]
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Marketers are gung-ho on playing up photo-sharing and social media this year to tap into the power of dad, as seen in Father’s Day campaigns from Ace Hardware, Craftsman, Dremel and O2X. You may not expect dads to be receptive about posting touchy-feely streams of pictures on social media, but... Continue reading at AdWeek
[ AdWeek | 2014-06-13 00:00:00 UTC ]
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