Currently, Nielsen Book tracks books sales data in one African country, but Andre Breedt says there are plans to expand sales tracking across the continent. The post Quantifying Markets: Nielsen’s Andre Breedt on Industry Research in Africa appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2019-06-05 05:30:03 UTC ]
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The overall book market including print and digital fell by 4% in 2013, according to Nielsen Book... Continue reading at The Bookseller
[ The Bookseller | 2014-07-28 00:00:00 UTC ]
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By nixing DRM and selling in the MOBI format, Poland’s ebook players are making strides forward, but the market is still fragmented. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-17 00:00:00 UTC ]
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Nielsen is linking up with consumer insight company Kantar Worldpanel in an association that will... Continue reading at The Bookseller
[ The Bookseller | 2012-12-19 00:00:00 UTC ]
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It's been a rocky few years for Nielsen following the loss of its third-party accreditation in late 2021. Though the Media Rating Council (MRC) confirmed late last year that the measurement company's status remained suspended, Nielsen has been working hard to earn back trust from buyers and... Continue reading at AdWeek
[ AdWeek | 2023-04-10 20:00:00 UTC ]
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Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and... Continue reading at AdWeek
[ AdWeek | 2023-01-04 12:00:00 UTC ]
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Nielsen One isn't fully rolling out until December, but the measurement company is gearing up with an expanded rollout of Nielsen One Alpha, its early version of the offering. The cross-platform tool is designed to enable publishers and marketers to transact on a single metric across linear and... Continue reading at AdWeek
[ AdWeek | 2022-06-15 13:00:00 UTC ]
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Nielsen is getting an early jump on Nielsen One, its cross-platform tool that will enable publishers and marketers to transact on a single metric across linear and digital platforms. While the metric isn't set to roll out until next December, Nielsen will be debuting the first version of the... Continue reading at AdWeek
[ AdWeek | 2021-12-21 12:30:00 UTC ]
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Seth Godin is a bestselling author and entrepreneur. He also runs an online course that helps marketers learn by doing, which has resonated with many industry professionals over the years. Godin joined us on a bonus episode of Adweek's Yeah, That's Probably an Ad podcast to talk about how... Continue reading at AdWeek
[ AdWeek | 2020-03-18 20:43:09 UTC ]
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With more than 240,000 titles, the South African ed-tech company Snapplify is working with communications provider Econet to make ebooks available to more African readers. The post South Africa’s Snapplify and Econet Wireless Announce Partnership for Digital Reading in Africa appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-28 00:00:00 UTC ]
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With sales of ebooks slipping and print books enjoying a mild rebound, ebooks’ share of consumer spending on books has declined over the past two years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-01 00:00:00 UTC ]
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When Led Zepplin wrote its iconic rock anthem in 1970, "Dazed and Confused," it could've been describing today's marketing landscape. I believe many marketers are simply scratching their heads about the right ways to reach consumers today. Billions of ad dollars are being thrown at a wide... Continue reading at Advertising Age
[ Advertising Age | 2015-07-30 00:00:00 UTC ]
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The Independent Publishers Guild is one of seven associations collaborating on sustainability efforts in the book business. The post The UK’s Sustainability Industry Forum Evaluates Its First Two Years appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-11-12 15:25:00 UTC ]
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In response to president-elect Donald Trump’s win on Election Day, Mariel Dawson, VP of marketing at Macmillan Children’s Publishing Group, posted a pro-Trump graphic on a personal account, raising concerns of bias among Macmillan authors and readers and prompting a response from the company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-08 05:00:00 UTC ]
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This year’s report, based on 632 responses to our annual survey, reveals the beginnings of a generational shift in publishing, and continuing unease about AI. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-08 05:00:00 UTC ]
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Longtime consultant, book-business analyst, and conference producer Mike Shatzkin has died in New York City at age 77. The post Remembering Mike Shatzkin: Book Industry Commentator appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-11-07 19:14:00 UTC ]
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Singer, gameshow host, podcaster – the actor has built a reputation for doing it all. And with an autobiography/self-help guide coming soon, she’s out to prove there’s nothing wrong with being a jack of all tradesIn an era when social media has turned us all into products to promote, Keke Palmer... Continue reading at The Guardian
[ The Guardian | 2024-11-02 11:55:13 UTC ]
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Authors probe the darkness behind luxurious retreats and appealingly packaged products. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-01 04:00:00 UTC ]
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Britain's Publishers Association chief, Dan Conway, welcomes 'this historic budget' albeit with concern for the National Insurance hike. The post Creative Industries: The New UK Government’s First Budget appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-10-30 23:25:05 UTC ]
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Mayor Eric Adams’ administration is distancing itself from a planned acquisition of a large Bronx industrial center after it emerged that a city real estate official — who is close friends with Adams — had gone to unusual lengths to promote the deal.The administration had been in talks to... Continue reading at Crains New York
[ Crains New York | 2024-10-30 17:40:25 UTC ]
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The United States' book publishing trade in August was up 13.4 percent year over year, and was up 8.1 percent year-to-date. The post AAP StatShot: US Publishing Industry Up 8.5 Percent in August appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-10-29 15:02:49 UTC ]
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