Publishers Willing to Give Facebook Their Articles, but Not Their Ad Sales

Why would publishers want to jump into bed with their top "frenemy" Facebook? Well, they're not, entirely.Four of the first U.S. publishers to publish mobile articles directly on Facebook through its new Instant Articles program -- The New York Times, BuzzFeed, National Geographic and NBC News -- plan to handle ad sales themselves and keep all of the revenue, turning down Facebook's offer to sell ads and share the take. Only the fifth, The Atlantic, said Facebook could eventually sell some of the ads in its Instant Articles."To have a third party sell [our ads] is not part of the strategy," said Greg Coleman, BuzzFeed's president. "And Facebook wants us to do whatever is best for us." Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-05-15 00:00:00 UTC ]
News tagged with: #give facebook #sell ads #ad sales #national geographic

Other Publishing stories related to: 'Publishers Willing to Give Facebook Their Articles, but Not Their Ad Sales'

Random House promotes within sales team

Written By: Charlotte Williams Publication Date: Tue, 20/09/2011 - 14:30 Random House Group UK has made a series of promotions within its UK sales department, with changes at group level as well as at Ebury and Transworld. Deputy group sales director Ed Christie will now also be leading the... Continue reading at The Bookseller

[ The Bookseller | 2011-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales team #group level #digital books

In E-Books, Publishing Houses Have a Rival in News Sites

Swiftly and at little cost, newspapers, magazines and sites like The Huffington Post are publishing their own version of ebooks. Continue reading at The New York Times

[ The New York Times | 2011-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing houses #news sites #huffington post

River Publishing appoints new commercial director

Jacquie Duckworth, former associate publisher of Conde Nast's Easy Living, has joined River Publishing as commercial director. Continue reading at Media Week

[ Media Week | 2011-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #commercial director #associate publisher #conde nast

Condé Nast Publisher Moves: Kremins to Condé Nast Traveler, Myers to Brides, Bloom to Lucky

This story appears first on FOLIO: sister publication, minonline. Today (Sept. 16), Condé Nast CEO Chuck Townsend and president Bob Sauerberg announced the shuffling of these executives: Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sister publication

Publishers rally to support Blackwell

Written By: Lisa Campbell Publication Date: Fri, 16/09/2011 - 08:30 Publishers have heeded warnings that academic booksellers had "months to survive" by offering greater support during this year's academic season, the m.d. of Blackwell has reported. David Prescott said publishers have been... Continue reading at The Bookseller

[ The Bookseller | 2011-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #support blackwell #academic booksellers #heeded warnings #academic season #david prescott #high street #campus bookseller #supporting stockholding #promotional discounting #physical window

Canadian Publishing 2011: Distribution After the Fall of Fenn

Februarys news that the distributor H.B. Fenn and Company had filed for bankruptcy sent shock waves throughout the industry, and while the fallout has dissipated some, the industry is still examining what lessons can be drawn from Fenns demise. Although Fenn had few Canadian clients, its... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-09-16 00:00:00 UTC ]
More news stories like this |

Canadian Publishing 2011: BookRiff Set for Launch

The long awaited launch of BookRiff, the system that promises to let people mix and match content from various sources to create their own book, is now slated for the end of September. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-09-16 00:00:00 UTC ]
More news stories like this |

Google Rolls Out New Tools for Publishers

Today on the official Google blog, VP of display advertising Neal Mohan announced the launch of two new tools aimed at helping publishers manage ads and maximize revenue. Before now, its been difficult for publishers to manage all their video and mobile ad space from a single ad serverthe... Continue reading at AdWeek

[ AdWeek | 2011-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news publisher #ad space #select group

Publishers rally to support Blackwell's

Written By: Lisa Campbell Publication Date: Fri, 16/09/2011 - 08:30 Publishers have heeded warnings that academic booksellers had "months to survive" by offering greater support during this year's academic season, the m.d. of Blackwell's has reported. David Prescott said publishers have been... Continue reading at The Bookseller

AA Publishing expands into narrative travel

Written By: Charlotte Williams Publication Date: Fri, 16/09/2011 - 16:15 Travel guide and maps specialist AA Publishing is moving into narrative travel writing for the first time, with publisher Helen Brocklehurst acquiring several titles in the area. The publisher also plans to publish in new... Continue reading at The Bookseller

[ The Bookseller | 2011-09-16 00:00:00 UTC ]
More news stories like this |

Canadian Publishing 2011: Challenges and Changes

This year Canadian publishers face a triple challengetough economic conditions, the first big surge of ebook sales, and a dramatic shift in strategy at Indigo Books & Music, Canadas largest book retailer. But, as is often said, no one goes into publishing unless he or she is an optimist,... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook sales #dramatic shift

Canadian Publishing 2011: The British Columbia Alternative

It is, in many ways, a world away from Canadas book publishing center in Toronto. But even three time zones, several mountain ranges, and vast forests away, the West Coast is home to Canadas second-largest concentration of English-language publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #time zones #west coast #english-language publishers

French publishers drop charges against Google

Written By: Barbara Casassus Publication Date: Thu, 15/09/2011 - 09:00 French publishers Albin Michel, Flammarion and Gallimard have confirmed they have dropped charges against Google for digitising copyrighted books from their catalogues without prior permission. read more Continue reading at The Bookseller

[ The Bookseller | 2011-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #prior permission

ACE publishes first library strategy document

Written By: Benedicte Page Publication Date: Thu, 15/09/2011 - 08:55 Arts Council England (ACE) has released a document outlining its approach to library strategy. Culture, Knowledge and Understanding: Great Museums and Libraries for Everyone is said by ACE to be designed to provide certainty... Continue reading at The Bookseller

[ The Bookseller | 2011-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long term

Sales surge for Man Booker shortlist books

Written By: Tom Tivnan Publication Date: Tue, 13/09/2011 - 16:30 A D Miller and Carol Birch's novels are the big winners of the Man Booker Prize shortlist so far, with sales across the six books surging 290% by volume on last week. The six books on the list shifted 18,496 copies for the week... Continue reading at The Bookseller

[ The Bookseller | 2011-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales surge #carol birch #big winners

First Half 2011 Ad Spending is Up, But Growth is Soft

Data from media measurement firm Kantar Media is showing overall growth in ad spending for the first half compared to the same period 2010. Total ad expenditures rose 3.2 percent totaling $71.5 billion. Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad spending #half compared

Gollancz buys self-published adventure series

Written By: Graeme Neill Publication Date: Mon, 12/09/2011 - 15:41 Gollancz is hoping to reignite interest in the adventure game books of the 1980s after buying two books by a self-published author. Editor Marcus Gipps bought world rights to two books in the DestinyQuest series by Michael J... Continue reading at The Bookseller

[ The Bookseller | 2011-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #self-published author

Francis Frith to publish Britain's First Photo Album

Written By: Katie Allen Publication Date: Mon, 12/09/2011 - 15:50 Photograph specialist and publisher The Francis Frith Collection is to publish a tie-in title to forthcoming BBC series Britains First Photo Album. The BBC2 10-part daytime series will be fronted by John Sergeant and... Continue reading at The Bookseller

[ The Bookseller | 2011-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publish britain #title focuses

French Publishers Drop Lawsuits Against Google Book Scanning

Three French publishers have dropped lawsuits against Google alleging that the company infringed their copyright. Continue reading at PC World

[ PC World | 2011-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #french publishers

Print Catalogues Give Way to Digital

With Random Houses announcement last week that it is officially dropping its print catalogues in favor of digital, the countrys biggest publisher joins the growing ranks of houses that have done away with the traditional catalogue. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print catalogues #growing ranks