Publishers Willing to Give Facebook Their Articles, but Not Their Ad Sales

Why would publishers want to jump into bed with their top "frenemy" Facebook? Well, they're not, entirely.Four of the first U.S. publishers to publish mobile articles directly on Facebook through its new Instant Articles program -- The New York Times, BuzzFeed, National Geographic and NBC News -- plan to handle ad sales themselves and keep all of the revenue, turning down Facebook's offer to sell ads and share the take. Only the fifth, The Atlantic, said Facebook could eventually sell some of the ads in its Instant Articles."To have a third party sell [our ads] is not part of the strategy," said Greg Coleman, BuzzFeed's president. "And Facebook wants us to do whatever is best for us." Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-05-15 00:00:00 UTC ]
News tagged with: #give facebook #sell ads #ad sales #national geographic

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Print Catalogues Give Way to Digital

With Random House’s announcement last week that it is officially dropping its print catalogues in favor of digital, the country’s biggest publisher joins the growing ranks of houses that have done away with the traditional catalogue. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print catalogues #growing ranks


Adobe's Digital Publishing Suite Will Support IOS 5 Newsstand Feature

Adobe has announced that its Digital Publishing Suite will support the Newsstand feature in iOS. Continue reading at PC World

[ PC World | 2011-09-08 00:00:00 UTC ]
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Faber to publish new Peter Carey novel

Written By: Charlotte Williams Publication Date: Thu, 08/09/2011 - 08:45 Faber is to publish a new novel by Australian literary heavyweight Peter Carey next year, with the publisher already billing the dual-narrative title as a classic. read more Continue reading at The Bookseller

[ The Bookseller | 2011-09-08 00:00:00 UTC ]
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New publisher liaison team for Waterstone's

Written By: Lisa Campbell Publication Date: Thu, 08/09/2011 - 16:15 Waterstone’s is understood to be setting up a publisher liaison team to manage its relationship with publishers. The team will be separate from the buying team and is thought to consist of around eight people. The Bookseller... Continue reading at The Bookseller

[ The Bookseller | 2011-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #buying team #bookseller understands #pan macmillan


Horrid Henry sales hit 17m mark

Written By: Benedicte Page Publication Date: Thu, 08/09/2011 - 15:40 UK sales for Francesca Simon's Horrid Henry series have hit 17m, Orion has announced. The figure includes Commonwealth sales and sales through channels including school book clubs. Nielsen BookScan figures, which started four... Continue reading at The Bookseller

[ The Bookseller | 2011-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #francesca simon


How Three Publishers Are Retooling for Growth

New opportunities abound for publishers but with that comes new challenges, including determining what’s worth the time and resource investment—and what’s not. Here, three very different publishers outline how they’re reinventing existing products. Government Executive Plans to Double Revenue in... Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #opportunities abound


We Love Pop teen mag posts strong first edition sales

We Love Pop, Egmont Publishing's new magazine for teenage girls, has claimed sales of 119,000 for its first issue, despite ongoing turbulence in the magazine industry. Continue reading at Media Week

[ Media Week | 2011-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine industry #love pop #egmont publishing #teenage girls


French publishers may drop claim against Google

Written By: Barbara Casassus Publication Date: Thu, 08/09/2011 - 09:00 French publishers Albin Michel, Flammarion and Gallimard appear to be dropping charges against Google for digitising copyrighted books without prior permission, at least for the moment, the trade weekly Livres Hebdo has... Continue reading at The Bookseller

[ The Bookseller | 2011-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #french publishers #prior permission


Publishers Commemorate the 10th Anniversary of 9/11

This Sunday will mark a decade since the September 11, 2001 attacks against the United States transpired. Many publishers are marking the anniversary with cover treatments and feature stories that not only reflect on the tragedy, but share stories of its survivors. Here, FOLIO: shares how... Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #10th anniversary #cover treatments #ten years


How Independent Publishers Are Keeping Paper Costs Down

Despite enormous amounts of attention directed towards digital efforts in the magazine industry, many independent publishers still count print as their main business and most reliable source of revenue. As the paper market continues to fluctuate, publishers are finding new ways to keep the price... Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent publishers #digital efforts #magazine industry #reliable source #print issues


Pack new authonomy.com publisher

Publication Date: Wed, 07/09/2011 - 08:23 The Friday Project publisher Scott Pack is to become publisher of HarperCollins' community writing site authonomy.com. Pack, who is also director of digital product development, will retain his role at TFP. Rachel Faulker, a former HC graduate trainee,... Continue reading at The Bookseller

[ The Bookseller | 2011-09-07 00:00:00 UTC ]
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From Marketer to Printer: Managing Ads

Like most industries, publishing cycles are increasingly becoming more and more automated. Even editorial actions are becoming computerized, with companies like Kapost creating products that electronically orchestrate pitches, assignments, calendars and revisions in addition to managing author... Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-07 00:00:00 UTC ]
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Sales rise and profit jumps at Profile

Written By: Benedicte Page Publication Date: Tue, 06/09/2011 - 15:28 Profile has reported a 3% sales rise to £7.35m for the year to end 31st March 2011, with profits up 69% to £405,000. M.d. Andrew Franklin said the publisher was delighted to announce these "healthy" results on the day that it... Continue reading at The Bookseller

[ The Bookseller | 2011-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales rise #andrew franklin #serpents tail


French publishers back indie booksellers

Written By: Barbara Casassus Publication Date: Tue, 06/09/2011 - 08:55 Two French publishers have launched a public call to arms to defend independent booksellers, which continue to suffer from financial decline in the country. Le Seuil c.e.o. Oliver Bétourné wrote in Le Monde last week that... Continue reading at The Bookseller

[ The Bookseller | 2011-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #french publishers #public call #le seuil #le monde #indie booksellers #bigger share


BRC says August book sales "tough"

Written By: Lisa Campbell Publication Date: Tue, 06/09/2011 - 09:00 Book sales throughout the UK in August have remained "tough" according to the British Retail Consortium, as it reported general retail sales were down by 0.6% compared to last year on a like-for-like basis. read more Continue reading at The Bookseller

[ The Bookseller | 2011-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #6% compared


Physical book sales slump 4% month-on-month

Written By: Philip Stone Publication Date: Mon, 05/09/2011 - 14:05 Spending on printed books slumped 4% in August, with sales plummeting to a seven-year low for the month, according to Nielsen BookScan data. A total of £107.5m spent on physical books at UK booksellers in the four weeks to 27th... Continue reading at The Bookseller

[ The Bookseller | 2011-09-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #27th august #physical books #uk booksellers #6m year-on-year


Mass-Market Paperbacks Sales in Decline

A Kindle reader on a train in Cambridge, Mass. E-book best-seller lists are full of genre novels. Continue reading at The New York Times

[ The New York Times | 2011-09-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #genre novels


IGN Entertainment appoints UK publisher for AskMen

IGN Entertainment, the News Corporation-owned online publisher, has appointed Mike Goldstein as its first UK publisher for men's entertainment site AskMen. Continue reading at Media Week

[ Media Week | 2011-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ign entertainment #uk publisher


Publishers scrume down for rugby kick-off

Written By: Charlotte Williams Publication Date: Fri, 02/09/2011 - 15:02 Publishers have a raft of rugby titles set for release this autumn as the 2011 Rugby World Cup kicks off in New Zealand on 9th September. Among the books coming out is Rugby World Cup 2011 from G2 Entertainment, edited by... Continue reading at The Bookseller

[ The Bookseller | 2011-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #books coming #g2 entertainment #publisher aims


Quercus plots to become top five UK trade publisher

Written By: Lisa Campbell Publication Date: Fri, 02/09/2011 - 15:24 Quercus plans to increase its staff by 40% within the next three years, as it aims to become one of the UK’s top five trade publishers. The indie outfit is currently ranked as the 14th largest UK operation in terms of sales... Continue reading at The Bookseller

[ The Bookseller | 2011-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trade publishers #pan macmillan #current number