Publishers shrug off concerns, eager to publish on Facebook

Facebook launched its Instant Articles product with a select group of prestige publishers last week. Now, others, if they had any reservations before, are determined not to be left behind. Other big-name publishers including Time Inc., Hearst Magazines and CNN are expected to start publishing directly to the platform themselves in the coming months. Said digital-news vet Vivian Schiller: "I can’t imagine there’s any news publisher that’s not reaching out to or in conversations with Facebook." The post Publishers shrug off concerns, eager to publish on Facebook appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-05-18 00:00:00 UTC ]
News tagged with: #facebook launched #facebook appeared #publishers shrug #select group #hearst magazines #coming months #news publisher

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‘Super Tuesday 2’ was a big night for publishers streaming live on Facebook

“Super Tuesday 2” was a big night for Donald Trump and Hillary Clinton -- and also for news outlets live streaming on Facebook. ABC News, CBS News, NBC News, Univision, The Huffington Post and Vox.com were among the many publishers that published a live stream on the platform on Tuesday in an... Continue reading at Digiday

[ Digiday | 2016-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook appeared #abc news #cbs news #nbc news #big night #huffington post #live stream


Facebook is letting publishers use Instant Articles to collect e-mail newsletter signups

Facebook has been running publishers’ content through Instant Articles for about a year, and now it’s letting some of them test newsletter sign-up messages. The New York Times and Washington Post are among those who are participating. The test seems addressed at the concern publishers have about... Continue reading at Digiday

[ Digiday | 2016-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post facebook


How The Washington Post, Slate and other publishers are using Facebook Instant Articles

It's been almost a year since Facebook launched Instant Articles, giving publishers the promise of fast-loading pages if they gave up control over their content and distribution. With a rollout to all publishers just weeks away, participants including The Washington Post, Slate, LittleThings,... Continue reading at Digiday

[ Digiday | 2016-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fast-loading pages #positive results


Facebook co-founder sells The New Republic to rich liberal publisher

After four years of running one of magazine publishing's great trophy properties, Facebook multimillionaire Chris Hughes has found a new owner for The New Republic. Win McCormack, an Oregonian... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2016-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine publishing #win mccormack


Facebook Launches Canvas So Publishers Can Create "Instant" Ads

Canvas ads mimic the features of Facebook's Instant Articles platform.Facebook has officially rolled out its Canvas ad platform. Canvas has been in testing since last year and has often been referred to as "instant ads" because of the way it mimics Facebook's Instant Articles platform for... Continue reading at Fast Company

[ Fast Company | 2016-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #officially rolled


HuffPost Divorce: Publishers go niche with Facebook pages

Publishers have tended to think of their Facebook audiences as a single group with a single set of interests. But as more sites launch more verticals aimed at different readers, many are taking that approach to Facebook. BuzzFeed has 90 Facebook pages, while Huffington Post has 79 and Mashable... Continue reading at Digiday

[ Digiday | 2016-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook pages #facebook audiences #main pages #huffington post


Facebook Adds 7 Publishers to Anthology Branded-Video Program

That number should ramp up quickly as Facebook expands the Anthology program ahead of this year's Digital Content NewFronts, adding Brit & Co, Complex Media, Conde Nast, Discovery Communications, NowThis, PopSugar and Refinery29."The selection of these new partners gets to the crux of the... Continue reading at Advertising Age

[ Advertising Age | 2016-02-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #diverse audience #create content #brand partnerships


In search of Facebook love, publishers form link-sharing pacts with each other

Publishers that are scouring for more readers are digging into the audiences of rival sites. Through what some people call "social syndication," The Daily Dot, Bustle, Mental Floss and others are partnering up to cross-post articles in each other's Facebook pages. Often, this means teaming up... Continue reading at Digiday

[ Digiday | 2016-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #daily dot #mental floss #facebook pages


The Boston Globe is using Notes to publish directly to Facebook

The Boston Globe may not be a Instant Articles publisher, but its turning to Facebook's Note's feature to create something close to it. The publisher on Tuesday started using Notes to publish directly to the Facebook platform. It hopes that the speed the articles load, along with their overall... Continue reading at Digiday

[ Digiday | 2016-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook adds #facebook appeared #boston globe #publish directly #user experience


How brands and publishers are using Facebook Messenger

Facebook Messenger has 700 million monthly users, breaking out its humble beginnings as a messenger app. More brands will be experimenting with Messenger. For instance, Hyatt is using it for customer service. Disney has automated bots as forms of entertainment. Bild, the German publisher, is... Continue reading at Digiday

[ Digiday | 2016-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #travel brands #facebook messenger #messenger app #humble beginnings #customer service #german publisher #news updates


News UK CMO: Facebook Has a 'Duty of Care' to Publishers

News UK’s chief marketing officer Chris Duncan wasn’t previously a fan of publishing directly to platforms like Facebook. In previous interviews with media, he called Facebook’s launch of Instant Articles, and the g ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-12-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news ukrsquo #publishing directly


How UK Publishers are Using Facebook Instant Articles

Another 13 U.K. publishers are signed up to start using Facebook’s Instant Articles, including The Daily Telegraph, The Mirror, The Daily Mail and The Economist, Sky News, sports site 90min.com and The Sun.   The BBC and ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk publishers #sky news


Facebook Is Updating Instant Articles to Help Publishers Make More Money

Facebook is updating its policies for Instant Articles, per a rep with the company, which could mean up to 40 percent more ads for publishers on the platform. Starting today, publishers utilizing Instant Articles will be able to place an ad every 350 words instead of every 500 words, according... Continue reading at AdWeek

[ AdWeek | 2015-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #starting today #smaller percentage #editorial content #mobile web #android apps #android users #daily basis


Facebook Bends to Publishers, Tweaks Instant Articles Advertising

Facebook is changing the advertising policies for its Instant Articles platform, after publishers said restrictions made it too hard for them to generate revenue from content they posted to the social network’s new feature. & ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising policies #generate revenue


Is Facebook Driving Less Traffic to Publishers’ Sites?

Facebook might be sending less traffic to publishers’ websites now than it did in January, or more traffic, or the same amount of traffic. It depends on who you ask.   In recent years publishers have increasingly relied on Faceboo ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-12-02 00:00:00 UTC ]
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How Publishers are Using Facebook Instant Articles

?As soon as Jeff Bezos heard about Facebook Instant Articles, he wanted to participate.   “We saw [Bezos] in Sun Valley,” Dan Rose, the VP of partnerships at Facebook, said in a recent panel at the Paley Int ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-11-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #recent panel


Facebook Brings Instant Articles to India With Five Publishers

Facebook is extending its Instant Articles initiative to Android smartphone users in India, about six months after its US debut, reports Mint. Prior to this, the initiative was limited to iOS users in US and Western Europe. Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ios users #western europe


Facebook Mulls Ad Changes for Instant Articles After Publisher Pushback

Facebook is experimenting with new advertising approaches for its Instant Articles platform after publishers encountered challenges generating ad revenue because of restrictions imposed by the social network. Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-11-12 00:00:00 UTC ]
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Facebook Launches Notify, a New Twitter-Like App for Following Publishers

Facebook is already dominating peoples’ phone time, and now it wants a crack at your lock screen, too. The social network rolled out a new app called “Notify” on Wednesday specifically to send you mobile notifications fr ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-11-12 00:00:00 UTC ]
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Facebook Debuts a New Push-Minded App for Publishers Called Notify

Facebook wants to become a one-stop shop for breaking news while giving media brands more mobile channels to reach viewers. The social media giant today launched Notify, an app curating push notifications from dozens of publishers and other media sources all into one place: your iPhone's lock... Continue reading at AdWeek

[ AdWeek | 2015-11-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #menlo park #movie trailers #latest addition #flagship brand #mark zuckerberg