Wired magazine has tapped a male-female duo famous on Instagram for their alluring photography to anchor an ad campaign for apparel and accessories brand Victorinox. The ads are appearing on Instagram, in Wired and on Wired's website."We use to create content that would live in our magazine," said Melanie Altarescu, head of strategic initiatives at Wired, which is owned by Conde Nast. "Now we create it so that lives in so many different places, including our website, magazine and social channels as well as the client's social channels and website.""The last layer, which is the new part, is they want the content to also live on the influencer's channel," she added. "The first place these pictures ever appeared was on their feeds." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-11-13 00:00:00 UTC ]
News tagged with:
#create content
#ad campaign
#strategic initiatives
#conde nast
#social channels
Ever wonder how a dictionary, a NASA telescope, or a handcrafted wooden globe gets made? These new books will tell you. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-13 04:00:00 UTC ]
More news stories like this |
There is no better time than Friday the 13th to announce that Abrams and IDW are set to debut new books and comics, respectively, tied to Mattel's Monster High franchise. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-13 04:00:00 UTC ]
More news stories like this |
As reported by Publishers Weekly earlier this morning, Random House will publish Salman Rushdie’s new memoir, Knife: Meditations After an Attempted Murder, on April 16, 2024. The book will mark Rushdie’s first time speaking at length about the brutal attack he suffered while onstage at the... Continue reading at Literrary Hub
[ Literrary Hub | 2023-10-11 15:03:03 UTC ]
More news stories like this | News stories tagged with:
#salman rushdie
#attempted murder
#chautauqua institution
#random house
#memoir
Capen Publishing Company has acquired the Favorite Recipes Press, Quail Ridge Press, Beckon Books, Blue Sneaker Press, Greenwich Publishing, and Historic Hospitality Books imprints from Southwestern Family of Companies. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-11 04:00:00 UTC ]
More news stories like this |
Anne Curtin, director, corporate marketing, BlueConic Amid deprecating cookies and rising consumer expectations for privacy, first-party data represents the future for media and publishing companies that want to build stronger customer relationships, gain a competitive advantage and drive... Continue reading at Digiday
[ Digiday | 2023-10-10 13:57:25 UTC ]
More news stories like this | News stories tagged with:
#competitive advantage
#first-party data
#publishing companies
The London-based global publisher has created four operating divisions, with CEO Paul Kelly seeking to find a managing director to head the new adult publishing group. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-10 04:00:00 UTC ]
More news stories like this |
An anthology that combines new work with selections from The Brownies’ Book, a children’s magazine launched by W.E.B. Du Bois, is bringing its mission to bear in a new national context. Continue reading at The New York Times
[ The New York Times | 2023-10-09 13:26:00 UTC ]
More news stories like this | News stories tagged with:
#magazine launched
#du bois
#anthology
For ten years, IngramSpark has been at the forefront of the rapidly changing self-publishing landscape. Now they’re looking ahead to the next 10. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-09 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#ten years
Sub-Saharan Africa Publishing and Literature Sector Study The British Council wishes to engage a researcher to conduct in-depth research into the trade publishing and literature sectors in six countries in Sub-Saharan Africa which provides market insights and focuses on innovative practice and... Continue reading at British Council global
[ British Council global | 2023-10-06 14:19:45 UTC ]
More news stories like this | News stories tagged with:
#professional development
#proposal rfp
#trade publishing
Welcome to the ninth edition of Star Watch, our annual program dedicated to recognizing and honoring rising talent in the publishing and bookselling businesses. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-06 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#star watch
Penguin Random House UK has acquired Australia-based publisher Hardie Grant Publishing’s U.K. publishing business, which is comprised of Hardie Grant UK and Quadrille. The sale will have no direct impact on Hardie Grant North America's business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-06 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing business
#prh uk
#direct impact
#penguin random house
Portland, Ore.–based independent publisher Tin House Books announced that publisher Craig Popelars has stepped down. Editorial director Masie Cochran has been appointed interim publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-05 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#independent publisher
More than merely the anti-Amazon, the online book retailer and Brands That Matter honoree has built its own community of devoted readers. Literary staying power can be hard to achieve: Beach reads don’t often become Penguin Classics. The three-year-old Bookshop.org, which sells books to... Continue reading at Fast Company
[ Fast Company | 2023-10-03 07:00:00 UTC ]
More news stories like this | News stories tagged with:
#indie stores
#penguin classics
#sells books
#indie bookstores
#vital resource
#local shops
#online book
The new PublisHer stand, first seen at this year's Bologna Children's Book Fair, will be in Hall 5.1 at Frankfurter Buchmesse. The post The New PublisHer Stand Makes Its Frankfurt Debut appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-10-02 21:30:40 UTC ]
More news stories like this | News stories tagged with:
#frankfurt debut
#bologna children
#book fair
#frankfurter buchmesse
#children's book
Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that's led to a focus on growing online audiences. The publisher has grown from 4 million monthly unique visitors in 2019 to over 4.6 million as of July 2023, according to data by Comscore, which only has data... Continue reading at AdWeek
[ AdWeek | 2023-09-29 06:00:00 UTC ]
More news stories like this | News stories tagged with:
#canadian publisher
A statement cited increased costs and removal of UK state funding as the magazine, which featured writers including Paul Murray, Caleb Azumah Nelson and Sally Rooney, is to consider its future Literary magazine the White Review will not be published “for an indefinite period” according to a... Continue reading at The Guardian
[ The Guardian | 2023-09-26 09:06:39 UTC ]
More news stories like this | News stories tagged with:
#sally rooney
#white review
#indefinite period
#consecutive years
#substantial portion
#literary magazine
Publishing executives shared their honest and unfettered opinions on the rise of generative artificial intelligence technology and its impact on traffic, IP protections, content production and jobs at the Digiday Publishing Summit last week. Continue reading at Digiday
[ Digiday | 2023-09-25 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#generative ai
#content production
#publishing summit
During the Digiday Publishing Summit, execs from companies including Condé Nast, Dotdash Meredith and Thomson Reuters assessed the industry's readiness. Continue reading at Digiday
[ Digiday | 2023-09-25 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#publishers speak
#thomson reuters
Media execs took stage at the Digiday Publishing Summit to discuss the growing importance of ROI in ad campaigns this year. Continue reading at Digiday
[ Digiday | 2023-09-22 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#premium publishers
#media execs
#growing importance
#ad campaigns
#publishing summit
The company announced the new limitations after an influx of suspected AI-generated material was listed for sale but said that ‘very few’ publishers will be affectedAmazon has created a new rule limiting the number of books that authors can self-publish on its site to three a day, after an... Continue reading at The Guardian
[ The Guardian | 2023-09-20 16:22:58 UTC ]
More news stories like this | News stories tagged with:
#company announced
#recent months
#kindle
#self-publish