Publishers on Facebook Audience Network Can Now Set CPM Targets

Publishers using Facebook Audience Network now have far more control over bidding on their ad placements. Product marketing manager, publisher solutions Amelia Zins introduced CPM Targets (cost per thousand impressions) in a blog post, saying that rather than using price floors to set the minimum bid they are willing to accept for ad placements, publishers... Continue reading at 'AdWeek'

[ AdWeek | 2017-08-01 00:00:00 UTC ]
News tagged with: #ad placements #thousand impressions

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Network to make children's publishing less London-centric, say CBN founders

The founders of Children's Book North have advised industry staffers in the north to network as they look to reduce publishing's London focus. Continue reading at The Bookseller

[ The Bookseller | 2020-09-30 20:38:57 UTC ]
More news stories like this | News stories tagged with: #make children #children's book #children's publishing

Some publishing staff set to work from home until 2021

Publishers are divided on when staff should return to office buildings, with some back at their desks already but others—including Pearson and Taylor & Francis—planning to keep some staff at home until next year. Continue reading at The Bookseller

[ The Bookseller | 2020-07-19 14:53:46 UTC ]
More news stories like this | News stories tagged with: #pearson

Mary Trump's memoir sells 950,000 on first day, setting a record for publisher

'Too Much and Never Enough,' Mary L. Trump's book on her uncle Donald Trump sets record for Simon & Schuster. But POTUS has nothing on Voldemort. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-07-16 16:14:02 UTC ]
More news stories like this | News stories tagged with: #mary trump #simon schuster #memoir

Is the Facebook Ad Boycott an Opportunity for Publishers?

In less than one week, a campaign by a coalition of civil rights groups aimed at encouraging businesses to pause advertising on Facebook's platforms has already achieved some tangible results. Last Thursday, the digital ad agency 360i, a Dentsu Group subsidiary whose clients include Burberry,... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-23 18:20:35 UTC ]
More news stories like this | News stories tagged with: #marketing spend #vox media #ad dollars #public interest #entire industry #digital content #hearst #digital media

Publishing must 'radically reimagine' its audience, major diversity study says

The UK's first academic study on diversity in trade publishing and fiction has called for the industry to “radically reimagine” its audience and value readers outside the white middle classes. Continue reading at The Bookseller

[ The Bookseller | 2020-06-22 22:54:17 UTC ]
More news stories like this | News stories tagged with: #academic study #trade publishing

Donald Trump's niece Mary set to publish explosive book about her family

Too Much and Never Enough, due in August, is expected to detail her role as primary source for exposé of the president’s tax affairsDonald Trump’s niece, Mary Trump, will publish a “harrowing and salacious” book about the president this August, according to reports.The Daily Beast revealed on... Continue reading at The Guardian

[ The Guardian | 2020-06-15 12:17:31 UTC ]
More news stories like this | News stories tagged with: #primary source #mary trump #simon schuster

‘Never let a good crisis go to waste’: Publishers set for a second wave of layoffs

"You make short-term cuts, you rightsize the teams and then you build it back up, but that’s what we’ve been doing for years," said one global magazine publisher executive. The post ‘Never let a good crisis go to waste’: Publishers set for a second wave of layoffs appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-06-08 04:02:00 UTC ]
More news stories like this | News stories tagged with: #publishers set #magazine publisher

Alex Trebek set to publish a memoir while fighting pancreatic cancer

On Tuesday, Simon & Schuster announced it will publish Alex Trebek's memoir, "The Answer Is…: Reflections on My Life," on July 21. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-04-14 19:35:53 UTC ]
More news stories like this | News stories tagged with: #memoir

Oneworld to publish 'riveting' novel set against backdrop of the Vietnam War

Oneworld has acquired a "riveting" novel set against the backdrop of the Vietnam War, written by Vietnamese poet, journalist and translator Nguyễn Phan Quế Mai. Continue reading at The Bookseller

[ The Bookseller | 2020-03-18 07:41:08 UTC ]
More news stories like this | News stories tagged with: #vietnam war

How Facebook’s early decisions set the stage for scandal

Steven Levy mines the company’s history and talks to its leaders to figure out where things went wrong. Continue reading at The Washington Post

[ The Washington Post | 2020-02-28 13:00:00 UTC ]
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AT&T Pulls Plug on Audience Network, Which Will Become HBO Max Preview Channel

Audience Network, which has been on shaky ground since parent company AT&T bought Time Warner (now called WarnerMedia) in 2018, will soon be no more. AT&T said on Wednesday that it is pulling the plug on Audience Network, and will "transition" it this spring to a preview channel for HBO... Continue reading at AdWeek

[ AdWeek | 2020-01-09 00:45:55 UTC ]
More news stories like this | News stories tagged with: #audience network #shaky ground #hbo max #streaming service #time warner

After Ups and Downs, Facebook Referral Traffic to Publishers Stabilizes

Late last year, Facebook’s head of news partnerships, Campbell Brown, told any news publisher who would listen that publishers should Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-12-10 17:16:21 UTC ]
More news stories like this | News stories tagged with: #news partnerships #campbell brown #news publisher

After ups and downs, Facebook referral traffic to publishers stablizes

Late last year, Facebook’s head of news partnerships, Campbell Brown, told any news publisher who would listen that publishers should not rely on Facebook to play a major role in their business plans or strategies. Yet for most of this year, Facebook has acted as one of the most predictable... Continue reading at Digiday

[ Digiday | 2019-12-10 05:01:35 UTC ]
More news stories like this | News stories tagged with: #news partnerships #campbell brown #major role #referral traffic #news publisher

WPP returns to growth and Facebook News offers publishers ‘free money’: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. You can get an audio version of this briefing on your Alexa device; sign up... Continue reading at Advertising Age

[ Advertising Age | 2019-10-25 10:25:54 UTC ]
More news stories like this | News stories tagged with: #profits fell #anthony crupi #silicon valley #final season #parting gift #hearst

Facebook News debuts with 'free money' for publishers

Facebook opened a news hub today, where it pays publishers to host their headlines and drive visitors to their websites as a way to make amends with the industry that has been battered by the rise of the social network and other platforms. CEO Mark Zuckerberg is due to host media partners at an... Continue reading at Advertising Age

[ Advertising Age | 2019-10-25 10:00:00 UTC ]
More news stories like this | News stories tagged with: #extensively covered #dark side #measure audiences #wide range #driving forces #machine learning #hearst

Facebook Reaches Deal With Wall Street Journal Publisher, Others for News Section

News Corp has reached a deal to let Facebook Inc. feature headlines from The Wall Street Journal and other Dow Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-10-21 14:49:53 UTC ]
More news stories like this | News stories tagged with: #news corp

Facebook Watch Updates Its Initiative of Partnering Publishers With Creators

Facebook provided an update on an initiative it is testing, in which it partnered up digital publishers with creators and public figures with established communities on the social network to create exclusive video content for its Facebook Watch video destination. The test began in the U.S.... Continue reading at AdWeek

[ AdWeek | 2019-10-15 16:45:31 UTC ]
More news stories like this | News stories tagged with: #public figures #digital publishers

With the Help of Washington, News Publishers Fight to Recapture Advertising Dollars From Facebook and Google

Rupert Murdoch, the executive chairman of News Corp and co-chairman of Fox Corp., who built his fortune in the newspaper Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-10-01 07:00:50 UTC ]
More news stories like this | News stories tagged with: #rupert murdoch #executive chairman #news corp

Facebook hiding likes and video views could force publishers to shift strategies

Facebook is running an experiment to hide "like" counts and other public-facing social scores in select markets. The social network confirmed Friday that it started hiding like, reaction and video view counts in a limited test across the social network as part of an effort to improve the... Continue reading at Advertising Age

[ Advertising Age | 2019-09-27 20:39:27 UTC ]
More news stories like this | News stories tagged with: #measure theirself-worth #senior director #tech incubator #lack thereof #algorithm relies #trial system #changetheireditorial decisions #video-sharing app #ranking formula #emphasizing messages #viral videos #rival snapchat #ways rose #featuring images #recently begun