Affiliate marketing is no longer a side-hustle for publishers, netting only a few pennies on the dollar when readers click a buy button. As online shopping behaviors have matured, retailers have been increasing their spend in areas beyond search and display advertising. This systemic change is offering up new opportunities for publishers to develop content-and-commerce models and build relationships with advertisers that are less about impressions and more about conversions. In August, Buzzfeed’s food vertical, Tasty, launched a partnership with Walmart that provides Tasty app users with “shoppable recipes,” allowing them to add the ingredient lists from any video directly into an online Walmart grocery cart for pickup or delivery. “Walmart is a great partner, and this works strategically across many monetization channels,” says Nilla Ali, VP of strategic partnerships at Buzzfeed. “This is different from advertising. It is very much down-funnel and integrated with content.” Similarly, at tech news and review site Digital Trends, HP was looking for a way to boost sales during off-peak months. The site hosted a high-end laptop giveaway to engage audiences, promoted editor’s picks of HP items via social posts and its daily live video show, and “did gangbusters on the product sales side,” says Digital Trends' VP of commerce, Lynda Mann. Many publishers cite The New York Times’ 2016 ($30-million dollar) acquisition of affiliate-fueled product review site Wirecutter as a... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-09-23 15:03:40 UTC ]
News tagged with:
#balancing act
#big picture
#digital trends
#digital media
#traditional publisher
Written By: Lisa Campbell Publication Date: Tue, 11/10/2011 - 14:30 Amazon.com has announced its seventh imprint, a science fiction, fantasy and horror brand called 47North, which has launched with 15 books. The imprint name is based on the latitude co-ordinates of Seattle, where Amazon was... Continue reading at The Bookseller
[ The Bookseller | 2011-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#science fiction
September 6th was a coming out party for content marketing. Over 600 marketing professionals came together in Cleveland from 18 different countries for Content Marketing World to learn how to create and grow their own publishing and storytelling platforms. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#content marketing
Written By: Charlotte Williams Publication Date: Fri, 07/10/2011 - 14:31 Publishers are preparing a raft of titles ahead of the Queens diamond jubilee in 2013. Big names will be penning their take on the Queens 60-year reign, with broadcaster Andrew Marrs title The Diamond Queen (27th... Continue reading at The Bookseller
[ The Bookseller | 2011-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#titles ahead
#big names
Written By: Caroline Horn Publication Date: Fri, 07/10/2011 - 08:05 Children's publishers are upbeat about this year's Frankfurt Book Fair, despite the turbulent impact of the uncertain financial markets across Europe. read more Continue reading at The Bookseller
[ The Bookseller | 2011-10-07 00:00:00 UTC ]
More news stories like this |
Written By: Benedicte Page and Lisa Campbell Publication Date: Fri, 07/10/2011 - 08:30 A "gentleman's agreement" is allowing trade to continue over the crucial pre-Christmas period between Waterstone's and publishers with which it has not yet agreed terms. read more Continue reading at The Bookseller
[ The Bookseller | 2011-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#benedicte page
#agreed terms
Written By: Graeme Neill Publication Date: Fri, 07/10/2011 - 10:55 Simon & Schuster has bought UK and Commonwealth rights to two books by commentator and Rugby World Cup winner Will Greenwood. Simon & Schuster Sport commissioning editor Rhea Halford bought rights from Lisa Norman at... Continue reading at The Bookseller
[ The Bookseller | 2011-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bought uk
In an expanded effort to support all of publishers app needs, Adobes Digital Suite now includes Single Edition capability. The service is available for iPad app creation, and supports apps intended for one time-only publication. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-06 00:00:00 UTC ]
More news stories like this |
Written By: Katie Allen Publication Date: Thu, 06/10/2011 - 15:25 Oneworld has bought a book by a Private Eye journalist that uncovers how Britain has become a tax haven. Commissioning editor Mike Harpley bought UK and Commonwealth rights to Duty Free: How Britains Become a Tax Haven for Big... Continue reading at The Bookseller
[ The Bookseller | 2011-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#duty free
#big business
#karolina sutton
#curtis brown
Written By: Charlotte Williams Publication Date: Wed, 05/10/2011 - 08:49 Transworld has acquired a childhood memoir by Labour MP and former home secretary Alan Johnson. Publisher Doug Young bought UK and Commonwealth rights including serial from Andrew Kidd at Aitken Alexander Associates to... Continue reading at The Bookseller
[ The Bookseller | 2011-10-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#childhood memoir
#labour mp
#andrew kidd
Written By: Charlotte Williams Publication Date: Wed, 05/10/2011 - 15:21 Publishing Scotland has launched a "Go-Digital Fund" to support Scottish-based book publishers develop their digital programmes and bring their books to a new digital audience. read more Continue reading at The Bookseller
[ The Bookseller | 2011-10-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing scotland
#digital audience
Written By: Graeme Neill Publication Date: Tue, 04/10/2011 - 07:30 Simon & Schuster has bought a memoir by US congresswoman Gabrielle Giffords, who was gravely wounded in a shooting earlier this year which cost the lives of six people. The book, Gabby: A Story of Courage and Hope, will be... Continue reading at The Bookseller
[ The Bookseller | 2011-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ss buys
#audio rights
#susan moldow
#executive vice-president
#nan graham
#senior vice-president
Written By: Graeme Neill Publication Date: Mon, 03/10/2011 - 15:21 Canongate has sold its controlling stake in Australian publisher Text Publishing to Maureen and Tony Wheeler, the founders of Lonely Planet. The deal, for an undisclosed sum, generates a "sizeable" amount of cash to invest into... Continue reading at The Bookseller
[ The Bookseller | 2011-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#text publishing
#controlling stake
#lonely planet
Written By: Charlotte Williams Publication Date: Mon, 03/10/2011 - 08:05 Former Tesco c.e.o. Sir Terry Leahy has written a business book for Cornerstone. Random House Business Books publishing director Nigel Wilcockson bought world rights to Ten Management Lessons by Sir Terry through Danny... Continue reading at The Bookseller
[ The Bookseller | 2011-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#business book
David Steinberger of Perseus, which will offer distribution and marketing to authors. Continue reading at The New York Times
[ The New York Times | 2011-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#authors seeking
#david steinberger
#offer distribution
Written By: Charlotte Williams Publication Date: Mon, 03/10/2011 - 08:01 US independent publisher Perseus Books Group has launched a distribution and marketing service for authors wanting to self-publish their own ebooks, offering a 70% royalty rate to the author. read more Continue reading at The Bookseller
[ The Bookseller | 2011-10-03 00:00:00 UTC ]
More news stories like this |
Written By: Charlotte Williams Publication Date: Fri, 30/09/2011 - 10:44 Hodder & Stoughton has acquired the first two novels by debut women's fiction author Emma Garcia. Senior editor Isobel Akenhead bought British Commonwealth rights, including Canada, for the first two books in the... Continue reading at The Bookseller
[ The Bookseller | 2011-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hodder buys
#including canada
#madeleine buston
Written By: Charlotte Williams Publication Date: Fri, 30/09/2011 - 15:26 The British Museum Press is teaming up with Japanese star Hoshino Yukinobu to publish its first manga book, featuring the artists most famous character, Professor Munakata. Marketing and publicity executive Sarah Morgan... Continue reading at The Bookseller
[ The Bookseller | 2011-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#british museum
#famous character
#single volume
#31st october
Written By: Charlotte Williams Publication Date: Fri, 30/09/2011 - 10:51 Faber has acquired a new novel by award-winning Egyptian writer Miral Al-Tahawy. Editorial director Hannah Griffiths acquired UK and Commonwealth rights from Elizabeth Sheinkman at Curtis Brown to Al-Tahawy's fourth... Continue reading at The Bookseller
[ The Bookseller | 2011-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#brooklyn heights
#elizabeth sheinkman
#curtis brown
#single mother
Gregg Michaelson, the integrated marketing president and chief marketing office with Rodale, has left the company. Michaelson was with the publisher since 2001, beginning his tenure with Rodales book division. Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-30 00:00:00 UTC ]
More news stories like this |
Written By: Graeme Neill Publication Date: Thu, 29/09/2011 - 17:42 HarperCollins has bought world rights to a memoir by Hole frontwoman and actress Courtney Love. William Morrow deputy publisher Lynn Grady bought the rights from David Vigliano. Carole Tonkinson, Harper Non-Fiction publisher... Continue reading at The Bookseller
[ The Bookseller | 2011-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#as-yet-untitled memoir
#carole tonkinson
#release date