Publishers Look Beyond the Buy Button to Capitalize on Affiliate Revenue

Affiliate marketing is no longer a side-hustle for publishers, netting only a few pennies on the dollar when readers click a buy button. As online shopping behaviors have matured, retailers have been increasing their spend in areas beyond search and display advertising. This systemic change is offering up new opportunities for publishers to develop content-and-commerce models and build relationships with advertisers that are less about impressions and more about conversions. In August, Buzzfeed’s food vertical, Tasty, launched a partnership with Walmart that provides Tasty app users with “shoppable recipes,” allowing them to add the ingredient lists from any video directly into an online Walmart grocery cart for pickup or delivery. “Walmart is a great partner, and this works strategically across many monetization channels,” says Nilla Ali, VP of strategic partnerships at Buzzfeed. “This is different from advertising. It is very much down-funnel and integrated with content.” Similarly, at tech news and review site Digital Trends, HP was looking for a way to boost sales during off-peak months. The site hosted a high-end laptop giveaway to engage audiences, promoted editor’s picks of HP items via social posts and its daily live video show, and “did gangbusters on the product sales side,” says Digital Trends' VP of commerce, Lynda Mann. Many publishers cite The New York Times’ 2016 ($30-million dollar) acquisition of affiliate-fueled product review site Wirecutter as a... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-09-23 15:03:40 UTC ]
News tagged with: #balancing act #big picture #digital trends #digital media #traditional publisher

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[ The Bookseller | 2012-03-01 00:00:00 UTC ]
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James Murdoch Leaves News Corp. Publishing Unit

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[ AllThingsD | 2012-02-29 00:00:00 UTC ]
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Jackie Collins enters digital self-publishing

Jackie Collins is going into self-publishing, with plans to release an ebook version of The... Continue reading at The Bookseller

[ The Bookseller | 2012-02-29 00:00:00 UTC ]
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Hannah Westland new Serpent's Tail publisher

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[ The Bookseller | 2012-02-28 00:00:00 UTC ]
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GateHouse Media to use SAXOTECH to Manage Print and Digital Content Across Publishing Platforms

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[ Editor & Publisher | 2012-02-28 00:00:00 UTC ]
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Specialist publishers pile into e-first titles

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[ The Bookseller | 2012-02-27 00:00:00 UTC ]
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Adobe Technology Powering Massive Growth in Digital Publishing

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[ Editor & Publisher | 2012-02-27 00:00:00 UTC ]
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Penguin sales top £1bn as ebook revenues grow 106%

Penguin has reported sales of £1.04bn in 2011, growing 1% on an underlying basis, though... Continue reading at The Bookseller

[ The Bookseller | 2012-02-27 00:00:00 UTC ]
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"Strong" Informa reports ebook revenue worth 12% of academic

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[ The Bookseller | 2012-02-23 00:00:00 UTC ]
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Real-Time Advertising Bidding Offers Publisher Control

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[ Folio Magazine | 2012-02-23 00:00:00 UTC ]
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Little, Brown to publish J K Rowling's first adult novel

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[ The Bookseller | 2012-02-23 00:00:00 UTC ]
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UK publishers' "concern" over Amazon ebook removals

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[ The Bookseller | 2012-02-23 00:00:00 UTC ]
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Academic publishing facing "unprecedented challenges"

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[ The Bookseller | 2012-02-22 00:00:00 UTC ]
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[ The Bookseller | 2012-02-21 00:00:00 UTC ]
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So, Who’s Buying Cookbooks?

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[ Publishers Weekly | 2012-02-21 00:00:00 UTC ]
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