Affiliate marketing is no longer a side-hustle for publishers, netting only a few pennies on the dollar when readers click a buy button. As online shopping behaviors have matured, retailers have been increasing their spend in areas beyond search and display advertising. This systemic change is offering up new opportunities for publishers to develop content-and-commerce models and build relationships with advertisers that are less about impressions and more about conversions. In August, Buzzfeed’s food vertical, Tasty, launched a partnership with Walmart that provides Tasty app users with “shoppable recipes,” allowing them to add the ingredient lists from any video directly into an online Walmart grocery cart for pickup or delivery. “Walmart is a great partner, and this works strategically across many monetization channels,” says Nilla Ali, VP of strategic partnerships at Buzzfeed. “This is different from advertising. It is very much down-funnel and integrated with content.” Similarly, at tech news and review site Digital Trends, HP was looking for a way to boost sales during off-peak months. The site hosted a high-end laptop giveaway to engage audiences, promoted editor’s picks of HP items via social posts and its daily live video show, and “did gangbusters on the product sales side,” says Digital Trends' VP of commerce, Lynda Mann. Many publishers cite The New York Times’ 2016 ($30-million dollar) acquisition of affiliate-fueled product review site Wirecutter as a... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-09-23 15:03:40 UTC ]
News tagged with:
#balancing act
#big picture
#digital trends
#digital media
#traditional publisher
Thomas Nelson has appointed Damon Reiss to v-p, publisher of its W Publishing imprint, effective immediately. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-08 05:00:00 UTC ]
More news stories like this | All news stories tagged with:
#effective immediately
#thomas nelson
#publishing imprint
Grounded in discussions on supporting UAE-based education publishers, this two-day program includes road-mapping sessions to plan the next five years. The post Emirates Publishers Association Opens Educational Publishing Seminar appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-10-28 05:15:12 UTC ]
More news stories like this | All news stories tagged with:
#publishers association
At this week's Digiday Publishing Summit Europe in Budapest, Hungary, executives discussed how they are looking to diversify their sources of income and the inevitable pain points that come with that exercise. The post Digiday Publishing Summit Event Briefing: Why publishers need to think like... Continue reading at Digiday
[ Digiday | 2019-10-25 04:00:05 UTC ]
More news stories like this | All news stories tagged with:
#publishing summit
Lego Publishing will launch a new imprint, Lego Books, in partnership with children's book publisher Ameet. Continue reading at The Bookseller
[ The Bookseller | 2019-10-04 12:07:17 UTC ]
More news stories like this | All news stories tagged with:
#publishing imprint
#children's book
One of the most interesting things about book publishing, as an industry, is the way imprints and publishing houses develop over time—shifting focus to keep up with public interest, taking on personalities along with personnel, changing hands ad nauseam and merging like no one’s watching.... Continue reading at Literrary Hub
[ Literrary Hub | 2019-08-15 09:36:09 UTC ]
More news stories like this | All news stories tagged with:
#publishing houses
#public interest
#book publishing
#interesting things
African publishers should publish more books in indigenous languages to stop their disappearance and to increase the awareness of African writers in their own countries, the celebrated Kenyan writer and activist Ngugi wa Thing’o told delegates at the second International Publishers Association... Continue reading at The Bookseller
[ The Bookseller | 2019-06-13 23:53:47 UTC ]
More news stories like this | All news stories tagged with:
#international publisher
#african publishing
#told delegates
#african writers
#indigenous languages
#african languages
#african publishers
Following the June 7 departure of publisher Dayna Anderson and managing editor Cassandra Farrin, the Eagle, Idaho-based company named Justin Mitson publishing director. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-06-13 04:00:00 UTC ]
More news stories like this |
Working to build a global, supportive community of women in publishing, the first PublisHer's dinner brought together some 30 women making a difference in the book business. The post First PublisHer’s Dinner: Working to Support Women in Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#book business
#publishing appeared
Publishers gathered in Milan, Italy, on March 5 – 7 to discuss revenue diversification and monetizing audiences overseas. The post ‘Scale itself isn’t that transformative’: Insights on sustainable publishing models from the Digiday Publishing Summit Europe appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#publishers gathered
#post scale
A report from Axel Springer shows churn prevention is a higher priority this year while satisfaction with platform support has declined. The post ‘Retention is a key strategic element for all publishers’: European publishers focus on churn appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-02-21 00:00:00 UTC ]
More news stories like this |
Assistance on licensing, printing permits, ISBNs for new titles, trade inquiries, and more are available now to publishers in the UAE at a centralized resource hub located at Sharjah Publishing City. The post At Sharjah Publishing City, the Emirates Publishers Association Opens a ‘One Stop Shop’... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-02-08 00:00:00 UTC ]
More news stories like this |
The 2019 Publishers' Forum in Berlin will feature a programming partnership with the Frankfurter Buchmesse's THE ARTS+, while Publishing Scotland has issued its call for fellowship applications. The post Industry Notes: Germany’s Publishers’ Forum and THE ARTS+, Publishing Scotland Fellows... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-11-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#publishing scotland
#frankfurter buchmesse
"There was a time when there were few English-language publishers here in Québec," says Linda Leith, president of the Association of English-language Publishers of Québec. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#english-language publishers
#good times
#english-language publishing
The Canadian digital platform is using machine learning to discover what readers want. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#machine learning
Recently, I did some revenue forecasting for a client who is considering entering the digital news/content space. The product offering is pretty unique, but it will be entering a very saturated market with large, established competitors, traditional competitors like The New York Times and Wall... Continue reading at AdWeek
[ AdWeek | 2018-09-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#niche publishers
The tech-mogul-turned philanthropist has just published a review of a dense 2017 book on how “intangible assets”–things like software and data–are changing the economy. Mid-2018 might seem like a strange time for Bill Gates to review a largely academic book that came out in late 2017. But as... Continue reading at Fast Company
[ Fast Company | 2018-08-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#book covers
#strange time
#bill gates
The Financial Times and New York Media suspended their paid media on Facebook over concerns about how news publishers are treated under its new ad policy. The post Publishers stop Facebook ad spending over policy that treats publishers as political advertisers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#news publishers
#paid media
#ad policy
'We can use the marketing muscle and the global strength that we have to support this ever-widening range of storytellers,' says Mikyla Bruder, publisher of Amazon Publishing. The post Mikyla Bruder, Publisher of Amazon Publishing Worldwide: ‘When the Stories Are Good’ appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-05-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#amazon publishing
#marketing muscle
#mikyla bruder
In a never-before staged seminar event, London Book Fair this year presented a mini-conference on the freedom to publish with the International Publishers Association and featuring the widow of slain publisher Faisal Arefin Dipan. The post Publishing’s Darker Stories: Focusing on Freedom to... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-04-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#darker stories
#post publishing
#london appeared
Regardless of the market's limited size, given a national population of only 1.9 million, the standards of the publishing industry in Latvia remain very high. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#limited size
#publishing industry