Publishers Look Beyond the Buy Button to Capitalize on Affiliate Revenue

Affiliate marketing is no longer a side-hustle for publishers, netting only a few pennies on the dollar when readers click a buy button. As online shopping behaviors have matured, retailers have been increasing their spend in areas beyond search and display advertising. This systemic change is offering up new opportunities for publishers to develop content-and-commerce models and build relationships with advertisers that are less about impressions and more about conversions. In August, Buzzfeed’s food vertical, Tasty, launched a partnership with Walmart that provides Tasty app users with “shoppable recipes,” allowing them to add the ingredient lists from any video directly into an online Walmart grocery cart for pickup or delivery. “Walmart is a great partner, and this works strategically across many monetization channels,” says Nilla Ali, VP of strategic partnerships at Buzzfeed. “This is different from advertising. It is very much down-funnel and integrated with content.” Similarly, at tech news and review site Digital Trends, HP was looking for a way to boost sales during off-peak months. The site hosted a high-end laptop giveaway to engage audiences, promoted editor’s picks of HP items via social posts and its daily live video show, and “did gangbusters on the product sales side,” says Digital Trends' VP of commerce, Lynda Mann. Many publishers cite The New York Times’ 2016 ($30-million dollar) acquisition of affiliate-fueled product review site Wirecutter as a... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-09-23 15:03:40 UTC ]
News tagged with: #balancing act #big picture #digital trends #digital media #traditional publisher

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UK Tops in Titles Published Per Capita and Export Revenue

The International Publishing Association released data indicated the UK lead the world in new titles published per capita and export revenue in 2013. The post UK Tops in Titles Published Per Capita and Export Revenue appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-22 00:00:00 UTC ]
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Roger Rosen Buys Enslow Publishing

Roger Rosen has acquired Enslow Publishing, which does nonfiction titles for children and young adults in subjects that range from biography to science and technology. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-22 00:00:00 UTC ]
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Publishing Technology revenues drop in second quarter

Publishing Technology’s profit and revenue have been significantly hit in the second... Continue reading at The Bookseller

[ The Bookseller | 2014-08-06 00:00:00 UTC ]
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Sainsbury's buys out publisher stakes in Anobii

Sainsbury’s has purchased the HarperCollins and Penguin Random House stakes in the Anobii e... Continue reading at The Bookseller

[ The Bookseller | 2014-08-05 00:00:00 UTC ]
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Gannett Buys Cars.com for $1.8 Billion, Splits Publishing

Gannett Co. (GCI) plans to split into two publicly traded companies by spinning off its publishing business, including USA Today, and also said it has agreed to buy full ownership of Cars.com. Gannett will separate the publishing business through a ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-08-05 00:00:00 UTC ]
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Start Publishing Buys Whiskey Creek Press

A week after adding 795 titles in a deal with Mason Crest, Start Publishing has acquired Whiskey Creek Press and its main romance imprint, Torrid. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-23 00:00:00 UTC ]
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I-5 Publishing Buys Say Media Pet Properties

I-5 Publishing is adding to its portfolio of pet brands by purchasing Dogster and Catster from Say Media. Terms weren't disclosed. Continue reading at Folio Magazine

[ Folio Magazine | 2014-07-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #terms weren #i-5 publishing

Adams Publishing Buys Assets of Huckle Media

Adams Publishing Group, LLC announced that it has purchased the assets of Huckle Media LLC located in southern Minnesota, according to John Cribb, Cribb, Greene & Associates who represented the Huckle family in the transaction. The acquisition ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-07-14 00:00:00 UTC ]
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Publishers' Graphics Buys Commercial Letter

Publishers’ Graphics, the Chicago-based POD print provider, has acquired Commercial Letter, a direct marketing printing company located in St. Louis. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-11 00:00:00 UTC ]
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Publishers' Graphics Buys Commerical Letter

Publishers’ Graphics, the Chicago-based POD print provider, has acquired Commercial Letter, a direct marketing printing company located in St. Louis. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-10 00:00:00 UTC ]
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Arcadia Publishing Buys The History Press

Arcadia Publishing has acquired The History Press Inc., the U.S subsidiary of the U.K. based The History Press Ltd. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-09 00:00:00 UTC ]
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Turner Publishing Buys Hunter House Assets

Turner Publishing has acquired the assets of Hunter House Publishers. The deal involves over 225 titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-01 00:00:00 UTC ]
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What Marketers Should Know About Buying Publishers' Custom Audiences

When print was thriving, advertisers would simply use brands as a proxy for the audience they wanted to reach. Want moms? Buy People magazine. Now marketers know more about their targets, have better tools to find them and more ways to reach them. And traditional publishers stood by as... Continue reading at Advertising Age

[ Advertising Age | 2014-03-25 00:00:00 UTC ]
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PRH to Buy Major Spanish-Language Publisher

The move to acquire Santillana Ediciones Generales, according to PRH, will "significantly" increase its presence in Spain and Latin America. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-19 00:00:00 UTC ]
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Festival of Books Adds IndieBound Buy Buttons

Following a vociferous response by SCIBA members to the "L.A. Times" decision to exclude their stores from its Festival of Books website, IndieBound buy buttons will be added this week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-11 00:00:00 UTC ]
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Cornerstone buys four from self-published Tracy Bloom

Cornerstone has signed a four-book deal with Kindle self-published author Tracy Bloom. Jenny... Continue reading at The Bookseller

[ The Bookseller | 2014-02-19 00:00:00 UTC ]
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Largest indie ebook publisher buys oldest

Open Road, the largest independent ebook publisher, has purchased E-Reads, which is the oldest. The deal, announced Monday, adds 1,200 titles to Open Road's catalog of more than 4,000 ebooks at a... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2014-02-11 00:00:00 UTC ]
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Time Inc. Ad Revenue Grows, but Only Because It Bought AmEx Publishing

Time Warner, the media company that owns HBO and the Warner Bros. film studio as well as Time Inc. for a few more months, surpassed analysts' estimates for both fourth-quarter revenue and profit in results reported on Wednesday.Excluding some items, earnings were $1.17 a share, the New... Continue reading at Advertising Age

[ Advertising Age | 2014-02-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #fourth quarter #pay-tv providers #data compiled #york-based company #film studio #warner bros