Publishers Look Beyond the Buy Button to Capitalize on Affiliate Revenue

Affiliate marketing is no longer a side-hustle for publishers, netting only a few pennies on the dollar when readers click a buy button. As online shopping behaviors have matured, retailers have been increasing their spend in areas beyond search and display advertising. This systemic change is offering up new opportunities for publishers to develop content-and-commerce models and build relationships with advertisers that are less about impressions and more about conversions. In August, Buzzfeed’s food vertical, Tasty, launched a partnership with Walmart that provides Tasty app users with “shoppable recipes,” allowing them to add the ingredient lists from any video directly into an online Walmart grocery cart for pickup or delivery. “Walmart is a great partner, and this works strategically across many monetization channels,” says Nilla Ali, VP of strategic partnerships at Buzzfeed. “This is different from advertising. It is very much down-funnel and integrated with content.” Similarly, at tech news and review site Digital Trends, HP was looking for a way to boost sales during off-peak months. The site hosted a high-end laptop giveaway to engage audiences, promoted editor’s picks of HP items via social posts and its daily live video show, and “did gangbusters on the product sales side,” says Digital Trends' VP of commerce, Lynda Mann. Many publishers cite The New York Times’ 2016 ($30-million dollar) acquisition of affiliate-fueled product review site Wirecutter as a... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-09-23 15:03:40 UTC ]
News tagged with: #balancing act #big picture #digital trends #digital media #traditional publisher

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Publishing Summit Recap: Publishers establish infrastructure to future-proof data sets

Publishers shared insights at the Digiday Publishing Summit at the end of September in Miami. The post Publishing Summit Recap: Publishers establish infrastructure to future-proof data sets appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-10-19 04:01:00 UTC ]
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Media Briefing: What publishers had to say at the Digiday Publishing Summit

This week's Media Briefing recaps what was said when publishing executives came together behind closed doors at this week's Digiday Publishing Summit. The post Media Briefing: What publishers had to say at the Digiday Publishing Summit appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-09-30 04:01:00 UTC ]
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Media Buying Briefing: As the auto industry shifts its priorities, digital media buying slides into the driver’s seat

Due to a convergence of supply-chain issues, shifting consumer preferences, auto advertising continues to shift from traditional to digital media channels, even as total spending is expected to drop. The post Media Buying Briefing: As the auto industry shifts its priorities, digital media... Continue reading at Digiday

[ Digiday | 2021-09-13 04:05:00 UTC ]
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The UK’s Welbeck Publishing Group To Publish in Australia, New Zealand

Anticipating producing 50 titles per year from Australia, Welbeck's Marcus Leaver and Mark Smith are partnering with retailer Tony Nash. The post The UK’s Welbeck Publishing Group To Publish in Australia, New Zealand appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-07-22 21:24:52 UTC ]
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Publishing Veterans Form New Conservative Publisher

Louise Burke and Kate Hartson, publishing veterans with a background in publishing conservative authors, have formed All Seasons Press, whose mission is to fill the conservative void left by major publishing houses. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-16 04:00:00 UTC ]
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‘If publishers become afraid, we’re in trouble’: publishing’s cancel culture debate boils over

Publishing staff, in rows over authors from Mike Pence to Woody Allen, are voicing their reluctance to work on books they deem hateful. But is this really ‘younger refuseniks’, or a much older debate?In the 1960s, Simon & Schuster’s co-founder Max Schuster was facing a dilemma. Albert Speer,... Continue reading at The Guardian

[ The Guardian | 2021-06-03 12:12:23 UTC ]
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Her Book Doesn’t Go Easy on Publishing. Publishers Ate It Up.

Zakiya Dalila Harris, a former editorial assistant, is making a splash with “The Other Black Girl,” her debut novel about an African-American woman navigating a nearly all-white workplace. Continue reading at The New York Times

[ The New York Times | 2021-05-23 20:21:45 UTC ]
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An Eco-Friendly Approach to Publishing: Close-up on HP Publishing Solutions

With print-on-demand technology, environmentally friendly inks, sustainable paper choices, and a global reach, HP is looking to help publishers lower their carbon footprints. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-19 04:00:00 UTC ]
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When Can I Go Back to School? Self-published lockdown story lands major publisher

‘Gentle, honest’ book, written by Anna Friend in response to her seven-year-old son’s worries, wins five-figure deal with ScholasticA self-published children’s picture book that was written to help the author’s son deal with being kept home from school during lockdown has been snapped up by a... Continue reading at The Guardian

[ The Guardian | 2021-02-20 07:00:25 UTC ]
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Barnes & Noble's Book Publishing Arm Gets a New Publisher

The bookseller has hired Emily Meehan as publisher and chief creative officer of Sterling Publishing in what it called part of a relaunch of its publishing division. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-15 05:00:00 UTC ]
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AAP’s 2020 Freedom to Publish Award: Bangladesh’s Jagriti Publishing House

The Jagriti Publishing House and its bookstore are Razia Rahman Joly's memorial to her slain husband, publisher Faisal Arefin Dipan. The post AAP’s 2020 Freedom to Publish Award: Bangladesh’s Jagriti Publishing House appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-12-17 19:19:51 UTC ]
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Publishers Association hails ‘biggest year ever for UK publishing’ in latest report

The PA’s annual yearbook has found across-the-board growth for the book trade, with total invoiced sales up 3.5% on its last report—but Brexit and Covid-19 could endanger the recent gains Continue reading at The Bookseller

[ The Bookseller | 2020-07-22 18:16:32 UTC ]
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Publishing Scotland: 10 Newly Named International Publishing Fellows

Publishing Scotland announces a travel fellowship for 10 publishing professionals from seven countries to promote Scotland's books industry. The post Publishing Scotland: 10 Newly Named International Publishing Fellows appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-03-12 16:45:10 UTC ]
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Publishing Scotland reveals International Publishing Fellows for 2020

Publishing Scotland has announced its new International Publishing Fellows for 2020. Continue reading at The Bookseller

[ The Bookseller | 2020-03-11 10:20:39 UTC ]
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Ronan Farrow Drops Publisher Over “Wildly Unprofessional” Decision to Publish Woody Allen’s Memoir

The author of Catch and Kill says he won't work with Hachette Book Group after it announced plans to publish his father’s book. Continue reading at Slate

[ Slate | 2020-03-04 19:50:27 UTC ]
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Katy Loftus promoted to publisher as Viking expands fiction publishing

Viking is expanding its fiction publishing programme and has bolstered its team by promoting Katy Loftus to publisher, while Vikki Moynes is also joining from HQ. Loftus, previously editorial director of Viking, is now publisher for the imprint with responsibility for a team dedicated to... Continue reading at The Bookseller

[ The Bookseller | 2019-12-10 04:36:30 UTC ]
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OUP becomes latest publisher to announce US Read and Publish deal

Oxford University Press has announced its first Read and Publish deal with a US institution, with Iowa State University Library. Continue reading at The Bookseller

[ The Bookseller | 2019-12-03 04:45:41 UTC ]
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One of the largest book publishers in the world announces new publisher.

Andy Ward has been named a new vice president and publisher at Random House. Formerly editor in chief, Ward moves into the spot long held by the beloved Susan Kamil, who died in September. Ward has edited the likes of David Mitchell, George Saunders, and Imbolo Mbue, and will see his role as... Continue reading at Literrary Hub

[ Literrary Hub | 2019-11-19 15:22:43 UTC ]
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Publishers prepare for Work in Publishing Week

Publishers including And Other Stories, Cambridge University Press and HarperCollins are preparing to take part in Work in Publishing Week, a campaign to inspire young people aged 14–24 to pursue a career in publishing. Continue reading at The Bookseller

[ The Bookseller | 2019-11-13 04:20:22 UTC ]
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