Affiliate marketing is no longer a side-hustle for publishers, netting only a few pennies on the dollar when readers click a buy button. As online shopping behaviors have matured, retailers have been increasing their spend in areas beyond search and display advertising. This systemic change is offering up new opportunities for publishers to develop content-and-commerce models and build relationships with advertisers that are less about impressions and more about conversions. In August, Buzzfeed’s food vertical, Tasty, launched a partnership with Walmart that provides Tasty app users with “shoppable recipes,” allowing them to add the ingredient lists from any video directly into an online Walmart grocery cart for pickup or delivery. “Walmart is a great partner, and this works strategically across many monetization channels,” says Nilla Ali, VP of strategic partnerships at Buzzfeed. “This is different from advertising. It is very much down-funnel and integrated with content.” Similarly, at tech news and review site Digital Trends, HP was looking for a way to boost sales during off-peak months. The site hosted a high-end laptop giveaway to engage audiences, promoted editor’s picks of HP items via social posts and its daily live video show, and “did gangbusters on the product sales side,” says Digital Trends' VP of commerce, Lynda Mann. Many publishers cite The New York Times’ 2016 ($30-million dollar) acquisition of affiliate-fueled product review site Wirecutter as a... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-09-23 15:03:40 UTC ]
News tagged with:
#balancing act
#big picture
#digital trends
#digital media
#traditional publisher
The director of Tyto Alba describes what her house and other publishers are up to. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-23 00:00:00 UTC ]
More news stories like this |
Two of Lithuania's most prominent publishing figures are optimistic about the future. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-23 00:00:00 UTC ]
More news stories like this |
Regardless of the market's limited size, given a national population of only 1.9 million, the standards of the publishing industry in Latvia remain very high. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#limited size
#publishing industry
Andrew Franklin, m.d. of Profile Books, gives a publisher's perspective on the topic of author pay. Continue reading at The Bookseller
[ The Bookseller | 2018-03-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#author pay
#profile books
#andrew franklin
The IPBA has released a 9-point outline for hybrid publishers with author-subsidized business models to operate reputably and maintain quality standards. The post Nine Criteria for Hybrid Publishing from the Independent Book Publishers Association appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-02-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#hybrid publishers
#hybrid publishing
One publishing company has taken up a challenge to put out only books by female authors this year. Continue reading at BBC News
[ BBC News | 2018-02-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#female authors
A remarkable tale of the importance of education by Tara Westover is destined for big things, predicts Caroline Sanderson. Continue reading at The Bookseller
[ The Bookseller | 2018-02-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#big things
#tara westover
The disappearing messages app is stepping up efforts to curry favor with publishers as Facebook deprioritizes them. The post As Facebook retreats from publishers, Snapchat is rolling out a publisher charm offensive appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#curry favor
An audience development head said Facebook reps advised the publisher to rely less on Facebook than it has in the past. The post Facebook will ‘completely deprioritize publishers’: Confessions of a publisher audience development head appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#post facebook
Publishers, librarians, and digital leaders gathered in San Francisco last week for the W3C Publishing Summit. Participants stressed the pressing need for a common digital standard and looked to the future of digital publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital publishing
Defending freedom to publish, Frankfurt's CEO Talk featured Simon & Schuster CEO Carolyn Reidy and Albin Michel VP Guillaume Dervieux. The post Frankfurt CEO Talk: Defending Freedom to Publish and Role of Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#defending freedom
#publishers appeared
Top-tier Chinese universities—namely Peking University, Shanghai Jiaotong University, Tsinghua University, and Zhejiang University—lead the pack in science, technology, engineering, and mathematics research. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#hot topics
#academic publishing
Publications on Shaanxi regional culture and history—such as "A Comprehensive History of Shaanxi" are a niche segment at SNUGPH. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#academic publishing
'Wearing the stigma of the former communist regime,' says the FEP's Henrique Mota, a single state-owned publisher may control all of Romania's textbooks. The post Freedom to Publish: FEP’s Mota Warns Romania May Allow Only One State Textbook Publisher appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-08-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#post freedom
Shueisha is a major publisher in Japan and the largest manga publisher in the world with a market share in Japan of 30%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#market share
#major publisher
#shueisha publishing
Kadokawa Shoten is a well-established Japanese publisher of books, Mangas and Manga magazines. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#manga magazines
#kadokawa shoten
Shinchosha Publishing Company was founded in 1896 and publishes general literature, fiction, nonfiction, fine arts, philosophy and dictionaries as well as manga. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#fine arts
#shinchosha publishing
Netflix acquires comic book publisher Millarworld. Barnes & Noble Education adds positions in Brazil, France, Mexico with Student Brands. The post Acquisitions: Netflix Buys Millarworld; Barnes & Noble Education Buys Student Brands appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-08-08 00:00:00 UTC ]
More news stories like this |
PRH's acquisition will expand the international reach of merchandiser Out of Print. And Bertelsmann Education Group expands with WhiteCloud Analytics. The post Acquisition Notes: PRH Buys Out of Print; Germany’s Bertelsmann Buys WhiteCloud appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#international reach
#prh buys
The Houston-based energy industry publisher makes its first major move since last year's management buyout. The post Gulf Publishing Co. Acquires Century-Old Oildom Publishing appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-05-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#management buyout
#major move