Affiliate marketing is no longer a side-hustle for publishers, netting only a few pennies on the dollar when readers click a buy button. As online shopping behaviors have matured, retailers have been increasing their spend in areas beyond search and display advertising. This systemic change is offering up new opportunities for publishers to develop content-and-commerce models and build relationships with advertisers that are less about impressions and more about conversions. In August, Buzzfeed’s food vertical, Tasty, launched a partnership with Walmart that provides Tasty app users with “shoppable recipes,” allowing them to add the ingredient lists from any video directly into an online Walmart grocery cart for pickup or delivery. “Walmart is a great partner, and this works strategically across many monetization channels,” says Nilla Ali, VP of strategic partnerships at Buzzfeed. “This is different from advertising. It is very much down-funnel and integrated with content.” Similarly, at tech news and review site Digital Trends, HP was looking for a way to boost sales during off-peak months. The site hosted a high-end laptop giveaway to engage audiences, promoted editor’s picks of HP items via social posts and its daily live video show, and “did gangbusters on the product sales side,” says Digital Trends' VP of commerce, Lynda Mann. Many publishers cite The New York Times’ 2016 ($30-million dollar) acquisition of affiliate-fueled product review site Wirecutter as a... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-09-23 15:03:40 UTC ]
News tagged with:
#balancing act
#big picture
#digital trends
#digital media
#traditional publisher
This week's Media Briefing recaps what publishers had to say behind closed doors during last week's Digiday Publishing Summit Europe about the brand safety/suitability practices that are penalizing their ad businesses. Continue reading at Digiday
[ Digiday | 2024-11-07 05:01:00 UTC ]
More news stories like this | All news stories tagged with:
#publishing summit
#closed doors
#media briefing
Black Friday may technically just be one day, but it’s evolved to consume the entire month of November in the US at this point. For the past few years, retailers like Amazon, Walmart and Target have ushered in the holiday shopping season earlier and earlier, and this year is no different. Early... Continue reading at Engadget
[ Engadget | 2024-11-06 16:13:12 UTC ]
More news stories like this | All news stories tagged with:
#audiobook
#slashing prices
#cross things
#cyber monday
#tech space
#end immediately
#tv values
#web suggest
#spacious sound
#soundcore motion+
#word processing
#lower-power tasks
#extra peace
#ultrawideband tech
Veen Bosch & Keuning, the largest publisher in the Netherlands, has confirmed plans to trial the use of artificial intelligence to assist in translation of commercial fictionA major Dutch publisher plans to trial translating books into English using artificial intelligence.Veen Bosch &... Continue reading at The Guardian
[ The Guardian | 2024-11-04 17:43:58 UTC ]
More news stories like this | All news stories tagged with:
#schuster
#commercial director
#limited number
#artificial intelligence
#largest publisher
Black Friday may technically just be one day, but it’s evolved to consume the entire month of November in the US at this point. For the past few years, retailers like Amazon, Walmart and Target have ushered in the holiday shopping season earlier and earlier, and this year is no different. Black... Continue reading at Engadget
[ Engadget | 2024-11-04 15:30:52 UTC ]
More news stories like this | All news stories tagged with:
#audiobook
#slashing prices
#cross things
#cyber monday
#tech space
#end immediately
#tv values
#web suggest
#spacious sound
#soundcore motion+
#word processing
#lower-power tasks
#extra peace
#ultrawideband tech
Sharjah's 14th publishers' conference opens with 1,065 delegates from 108 nations, ahead of Sharjah International Book Fair. The post Bodour Al Qasimi Opens Sharjah Publishers Conference appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-11-04 02:51:34 UTC ]
More news stories like this | All news stories tagged with:
#international book
With each passing year, Black Friday seems to turn more and more into "Black November," with many retailers starting their holiday sales weeks before the day itself. But while the bombardment of promos can be annoying, it also presents a good chance to beat the rush and finish holiday shopping... Continue reading at Engadget
[ Engadget | 2024-11-01 16:30:39 UTC ]
More news stories like this | All news stories tagged with:
#audiobook
#slashing prices
#cross things
#cyber monday
#tech space
#end immediately
#lightning variants
#android device
#major hindrance
#wider range
#listing doesn
#touch controls
#cloud-based games
#play mobile
Ahead of the SBL and AAR’s annual meeting, PW talked with 14 university press directors, trade publishers, and editors about today’s landscape and what they see on the horizon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-01 05:00:00 UTC ]
More news stories like this | All news stories tagged with:
#religion publishing
#trade publishers
#pw talked
#annual meeting
This week’s Media Briefing looks at what publishers attending Digiday Publishing Summit Europe had to say about site traffic challenges and opportunities to better monetize page visits. Continue reading at Digiday
[ Digiday | 2024-10-31 04:01:00 UTC ]
More news stories like this | All news stories tagged with:
#publishing summit
#media briefing
The Penguin Random House Christian Publishing Group, a new standalone entity, will expand and build upon on the publisher’s existing evangelical Christian publishing programs under the leadership of Campbell Wharton. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#random house
#penguin random house
The United States' book publishing trade in August was up 13.4 percent year over year, and was up 8.1 percent year-to-date. The post AAP StatShot: US Publishing Industry Up 8.5 Percent in August appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-10-29 15:02:49 UTC ]
More news stories like this | All news stories tagged with:
#publishing industry
#book publishing
#aap statshot
Plus, Barnes & Noble shares its best books of the year. (We can all agree this is too early for that, right?) Continue reading at Book Riot
[ Book Riot | 2024-10-29 11:30:00 UTC ]
More news stories like this | All news stories tagged with:
#barnes
#internet archive
In the adult trade segment, total sales were up nearly 12% for the month over 2023 at publishers that report to the Association of American Publishers’ StatShot Program. Religious presses were up a hefty 47.4%, and digital audio showed a 38.8% increase. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-29 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#8% increase
#religious presses
#total sales
#american publishers
Market activity and overall reception were up at Frankfurter Buchmesse 2024, according to Brazilian publishers who made the trip. The post Brazilian Publishers: Upbeat on Business at Frankfurter Buchmesse appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-10-28 07:41:14 UTC ]
More news stories like this | All news stories tagged with:
#frankfurter buchmesse
#brazilian publishers
Located northwest of Vancouver, B.C., the independent publisher, founded in 1974, has gone from a shoestring family operation to a B.C. institution over its 50 years in business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-28 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#independent publisher
Move over, Harry Potter! Hotly anticipated adult novels from such authors as Haruki Murakami and Sally Rooney are the latest to get the midnight book release party treatment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-28 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#sally rooney
#haruki murakami
#harry potter
Adopting accessible standards is good for the community, writes Lettie Y. Conrad—and good for your business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-25 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
Graham will step down as publisher of Scribner in 2025, per Simon & Schuster CEO Jonathan Karp, with S&S slated to begin an "open and thorough search for the next publisher." Graham will remain with the imprint in an as-yet-unnamed editorial role. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-24 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#schuster
#nan graham
Technology collaborations "are a key part of publishing," said AAP president and CEO Maria Pallante, in a statement on the petition, "but they are built on lawful licenses and respect, not a land grab.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-23 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#land grab
#key part
#ai companies
The publishing division of Andrews McMeel Universal will add inspirational books to the purview of Amber Lotus imprint next year. The move follows Andrews McMeel’s acquisition of the calendar publisher earlier this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-23 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#publishing division
#andrews mcmeel
The “Yellowface” author is using her voice to bring Asian and Asian American histories to life on the page, and advocating for others to do the same. Continue reading at HuffPost
[ HuffPost | 2024-10-22 15:00:22 UTC ]
More news stories like this | All news stories tagged with:
#publishing industry